Alisha (Madeira) Clark Email & Phone Number

Avon, Co, Us

- Project managed and led the implementation of new PMS allowing for a more seamless guest booking experience and operational efficiencies.- Responsible for designing the end-to-end STR (short-term rental <30 days) and MTR (mid-term >30 days) guest internal operations experience.- Identifying the required systems and technology needed to implement the STR and MTR programs and guiding the Operations team on the creation of SOPs and best practices.

- Successful implementation of PMS/guest booking website allowing for seamless guest booking and payment processing. - Oversaw project from concept to implementation, including defining requirements, scorecard exercises, developing and refining project plans and timelines, assigning resources, and reporting project progress in various forums. - Improvements resulted in a 76% YOY increase in reservation volume, an 85% increase in YOY revenue, and overall average guest reviews: 4.92 (12% YOY increase)- Maintained project timeframes, budgeting estimates, and consolidation of workstream status reports.- Responsible for establishing foundational SOPs, creating operational efficiencies, project prioritization, and management.

Denver, Colorado

As employee #4 of this flexible living multifamily/hospitality startup, I was integral in designing the end-to-end customer experience and implementing foundational operational processes and procedures to support growth from 4 employees to over 200 in 3 years. - Spearheaded cross-functional strategic initiatives from opportunity identification through execution stages creating alignment across multiple teams and communities. - Established foundational hospitality and operational processes and procedures, trained community teams and corporate new hires, and implemented continuous improvement initiatives. - Responsible for customer insights, competitive and market research, team OKRs, customer onboarding, and IRL/online CX design and journey mapping.- Led workshops and interviews with customers and internal stakeholders to identify inconsistencies and customer pain points. Leveraged these insights to implement improved and consistent customer experience.- Delivered actionable insights rooted in a deep understanding of the competitive landscape, market trends, and user research. Integrated these insights into future Product and Brand Strategy. - Advocated for VoC (voice of customer) listening to inform product and CX design and development of Sentral's experience standards and strategic roadmap.

Bogotá D.C. Area, Colombia

Launched destination planning company specializing in curating bespoke travel experiences throughout Latin America for large groups, couples, and families – sustaining 5-star reputation for level of quality and personalization. Designed highly customized, power-packed vacation packages lasting 1-2 weeks, from arrival at the airport to hotel reservations, activities, food, day trips, entertainment, and final checkout. Coordinated white-glove experiences involving private tours, personal chefs, prix fixe dinners, cultural events, and VIP access to shows and events.

Vail, Co

Developed Vail market from scratch by establishing trusted relationships with realtors, luxury homeowners, developers, architects, and contractors, with no prior leads, to create a hotel-quality rental experience for vacationers.InvitedHome is a vacation rental management company offering the highest quality vacation properties in the best destinations. They combine the high standards of consistent service of fine hotels with the comfort and privacy of unique homes. All of their homes are managed locally by our expert staff, who provide extensive knowledge and service to our guests home owners.

Greater Denver Area

Designed vacation stays, travel plans, and top-quality experiences for 85 high-net-worth club members, generating $1.9M in annual revenue for the organization and serving as a key factor in member retention.Visited and evaluated high-end villas in Europe for inclusion into the Exclusive Resorts portfolio, bringing in projected revenues of $20,000/week. Drove property launch, including pre-travel arrangements, marketing collateral, internal communication, experience design, and trip coordination.