Alison Meyer Email & Phone Number

Directing and leading innovative communications company specializing in strategy, content creation and brand messaging.

-Directed internal and external communications, messaging and strategy for a product-led company and its philanthropic foundation. -Served as a strategic counselor, editorial expert and copywriter. -Oversaw integrated external communications channels that maximize visibility and stakeholder engagement. - Developed strategic communications plan across multiple channels to maximize engagement and brand reputation- Created and managed corporate diversity, equity, and inclusion communications strategy, including: • Launched Diversity, Equity and Inclusion (DEI) vision statement, strategy, and five-year plan in alignment with organizational culture • Supported formation of the DEI employee advisory council, heritage celebration events and employee resource groups • Rolled out an employee belonging survey and results • Managed content creation for online vendor portal to diversify business ecosystem- Advanced new strategy for Foundation golf tournament and annual Scholars Dinner, raising more than $250,000 for scholarships - Partnered to launch JPMorgan Chase announcement of $75 million investment in workforce development, highlighting apprenticeship program and partnership with Denver Public Schools

- Managed marketing and communication strategy and content creation for signature events for more than 1,000 attendees, including golf tournament, annual risk management symposium, and continuing education events for agents and medical providers - Increased agent newsletter engagement, including 40% increase in click rates and 10% increase in open rates.- Developed NPS survey for event attendees, resulting in an NPS of 71.

- Wrote speeches for C-suite executives and quarterly updates on agency relations for vice president - Developed new business proposal to ensure alignment with Pinnacol brand- Coordinated and oversaw Foundation’s video productions and photography - Launched Pinnacol Foundation website, created all content

- Managed content creation and production for agent, medical provider and worksite wellness newsletters - Curated industry daily news feed - Supported communication and marketing efforts, including events, social media, content creation and planning, and branding

- Managed scholarship program for Pinnacol Foundation to support students who had a parent seriously injured or killed in a work-related accident - Oversaw foundation operations and organized foundation events and golf tournaments

- Oversaw volunteer programs and communications by managing strategic partnerships with businesses, government agencies, and other nonprofits - Recruited and managed 1,200+ volunteers who contributed 11,000+ volunteer hours in 2012, a value of more than $250,000 (and 98% of volunteers said their experience was rewarding) - Created volunteer onboarding and training process and volunteer appreciation event, improving participation rates and establish donor pipeline - Founded Nextgen, Goodwill’s young professionals’ network, and expanded network to more than 400 members within one year- Managed content development, marketing, and fundraising by crafting the volunteer newsletter and other storytelling channels- Selected to present at Goodwill Industries International’s 2012 conference on the topic of creating nonprofit and corporate partnerships

- Promoted to manage community relations programs for youth services, supporting more than 26,000 students in Metro Denver and Greeley Public Schools - Directed recruitment of 1,000+ volunteers and development of 500+ youth employment opportunities annually- Launched innovative Summer Youth Employment Program, in partnership with the City of Denver, to create new job opportunities for students during the Great Recession - Created and oversaw annual career hiring event for entry-level restaurant positions by cultivating a positive relationship with an established food service partner - Oversaw internship program that matched college-bound students with law firms, insurance companies, and other organizations to support employers’ investment in students’ development - Managed implementation and evaluation of government grants for employment initiatives - Received the Goodwill Industries International Volunteer Program of the Year in 2009 and 2010

- Taught career pathway development, life skills, and college preparation courses to under-resourced high school students in Denver Public Schools - Revised curriculum to align with a culturally sensitive, student-centered approach that met state and district education standards and better address students’ needs - Provided individualized attention to support students by building relationships and creating a safe space to nurture student connections

- Managed content creation, brand strategy, and communications for website launch, establishing online presence for national marketing agency - Developed content in email marketing newsletters for a targeted audience and managed the agency’s transition to digital communications through new email marketing system- Designed client marketing campaigns by ideating innovative ways to reach new markets - Organized agency marketing events, training workshops, and webinars to drive business

Political Science, International Relations

Class Of 2012