Alison Risso Email & Phone Number

Washington, District Of Columbia, United States

Washington DC-Baltimore Area

Leads the Communications Department for the purpose of working with the CEO to develop and implement communication strategies to broaden the impact of YMCA programs and philanthropy. Supports the Office of the CEO and serves as the main point of contact for media relations and crisis communications. Coordinates, with the Office of the CEO, the planning.

Washington DC-Baltimore Area

Led every aspect of organization’s communications and marketing, including:Branding & Messaging -- Shepherded the organization through one branding evolution and one total renaming/rebrandingSales materials -- Collaborate with school, corporate, and philanthropic partnership teams to create effective sales packets and presentations Website -- Oversaw.

Chevy Chase, MD And Dallas-Ft. Worth TX

Led organization-wide rebrandingCreated new messaging and trained board and staffArmed development team with attention-getting informational kitsCreated award-winning fundraising campaignsWrote how-to informational guide for launching in new regionsOversaw all of the daily outbound communications, including social media posts, newsletters, donor.

Washington D.C. Metro Area

• Led communications team for dot com startup specializing in nonprofit online fundraising
• Placed company's first pieces in Wall St. Journal,USA Today, Washington Post, Fast Company, Mashable, and Forbes
• Created high-level media partnerships to expand consumer brand awareness
• Oversaw the organization's newsletters, social media communities, and thought-leadership campaigns

• Lead communications department for national non-profit Oversee staff and synchronize cross-team collaboration on projects, creating communication strategies for every aspect of the organization. Media train local.
• Plan and execute promotional campaigns and initiatives Attain national and trade coverage of larger organizational initiatives while executing local communications for 230 playground builds per year: Media highlights.
• Create content for internal and external audiences Write, edit, and oversee design for releases, online articles, speeches, brochures, fact sheets, presentations, manuals, annual reports, newsletters, advertisements.
• Coordinate communications around organizational events, including: Muddy playground builds, elegant cocktail parties, awards shows and trade shows.

• Developed media-relations campaigns to maximize network visibility and brand Wrote press releases, created program promotional kits – both print and electronic – edited video news releases, pitched features and.
• Turned media spotlight on passion projects, driving ratings and building brands Without the benefit of marketing support, launched unknown shows such Trading Spaces, TLC Daytime, Junkyard Wars and Meerkat Manor.
• Built and sustained relationships with a wide range of key network talent -- Booked Tom Friedman on The Daily Show to drive strong 18-24 ratings -- Placed Dr. Oz in outlets such as People and Oprah to help mainstream.
• Received key network initiatives to ensure comprehensive consumer placement in national outlets, as well as key local and niche publications. Additional responsibilities:
• Managed outside contractors who produced written materials, pitched stories, and staffed events.
• Juggled promotions for up to 20 series and specials simultaneously.