Alison Cooley Email and Phone Number

As a Managing Principal on our global Marketing Technology team, I'm focused on:Sales• Building GTM Solution Offerings across our MarTech capabilities that focus on multi-platform use cases driven by thought leadership and experiences with our clients’ biggest challenges.• Responsible for pulling together all our capabilities to develop a solution that fits our client’s needs by understanding the client outcome and deal strategy to drive the solution details.Delivery• Delivery excellence following Agile metholodolies as a technical expert, product/solution owner and architect for clients across their marketing technology stacks including hands-on expertise, digital transformation program leadership and solution architecture.• Contributing to the architectural design and development of marketing technology solutions that support client’s digital experience initiatives and goals. • Supporting solution architecture and selling with a focus on Adobe Experience Cloud.Leadership• People Management leading a team of consultants, running practice operations for Oracle Eloqua, alliance management, and successful delivery of Slalom’s MarTech technology solutions with a focus on the Adobe suite, including AEP, CDP, Journey Optimizer, Marketo and AEM.

In my role as Principal Solutions Engineer at Oracle Marketing, I collaborated with customers in Upmarket Financial Services, Insurance, High Tech, Manufacturing, Healthcare, and Public Sector Verticals to enhance their marketing technologies. By developing customized solutions and implementing cutting-edge strategies, I achieved significant revenue growth and customer satisfaction in today's digital world. • Tailored solutions to meet industry-specific needs• Implemented innovative strategies to exceed customer experience expectations• Drove revenue growth and customer satisfaction through technology upgrades

In my role as a Senior Solution Engineer at Oracle Marketing, I focused on showcasing how our customers can leverage innovative solutions to achieve their marketing and sales objectives. By utilizing a mix of technologies such as Eloqua, Responsys, and Maxymiser, I helped drive integrated strategies across the entire customer experience.

Led the team in providing direction and specialist knowledge to position Oracle Marketing technology effectively to clients, resulting in increased sales and client satisfaction• Translated complex sales and marketing requirements into comprehensive solutions, optimizing digital marketing programs for maximum ROI• Engaged prospects through remote and onsite discovery meetings and product demonstrations, showcasing the value of Oracle Marketing technology

• Led implementation services for mid-market to enterprise organizations at Oracle, resolving technical and marketing issues creatively.• Collaborated with cross-functional teams to develop innovative solutions for clients.• Achieved measurable results in revenue growth and efficiency improvements through strategic problem-solving.

In my role as a Senior Implementation Consultant at Oracle, I focused on delivering technical implementations to mid-market customers. I developed professional skills to resolve a variety of issues, supported Consultants with complex configurations, and built productive relationships internally and externally.

I managed the implementation process of our marketing automation system, guiding a cross-departmental team through training, integration, and program build out. Additionally, I conducted 2-day training sessions for 300+ employees across the US and Europe, and developed and executed marketing campaigns using the Eloqua platform, generating over $400k in revenue in the first three months.

• Managed all email marketing through ESP, ExactTarget, attending conferences on Email best practices and designing drip and micro email campaigns targeting prospects.• Led the development of multiple videos from start to finish, collaborating with an outside agency for creative brainstorming, script development, and animation.• Planned, developed, and maintained an online customer community, enhancing customer engagement and loyalty.

In my role as an eMarketing Coordinator at Fleetmatics, I provided project management for online marketing activities, optimized content for SEO, and managed social networking channels. I also played a key role in website development for multiple countries, including the UK, Ireland, Holland, and the US.

In my role as a Marketing Coordinator at Fleetmatics, I was heavily involved in projects for collateral, direct mail, branding, special events, and advertising. I identified key objectives of marketing material, coordinated design and production, and analyzed effectiveness to ensure successful outcomes. I also trained staff on marketing material usage and maintained inventory to support marketing initiatives.

In my role as a National Online Sales Consultant at Fave Media Inc, I effectively managed the sales cycle process from client consultation to closing for 35 projects. I developed pricing structures and service negotiations independently for 30 clients, emphasizing the value of the company's advertising products. Working directly with the CEO, I assisted in various facets of the daily functions of the company and contributed advice and criticism to multiple ongoing projects during weekly meetings. Additionally, I initiated and developed partnerships with several large companies, communicating directly with over 20 clients on a daily basis to provide assistance and meet their demands.

• Conducted Insertion Orders• Created over 100 proposals to clients for prospective mid-sized markets expected to reach 1-2 million consumers• Edited production records and reviewed client billing• Managed client billing and payments through Quickbook's software• Assisted with development of Marketing concepts and designs, presenting clients with ad designs• Dependable for consistent communication with media representatives and clients• Creative responsibilities included ordering prints, mounting/preparing advertisements, and researching, planning, and executing campaigns for multiple clients

• Managed and supervised six employees• Interviewed and hired new Account Executives, calculated their monthly sales goals, and motivated them to succeed• Attended bi-weekly sales meeting with the entire staff in order to provide revenue and sales for the previous weeks• Designed advertisements to attract and increase cliental base• Called on potential and current advertising clients to increase ad sales

• Worked directly with Global Purchasing Director and developed new ways to organize purchasing procedures• Updated database system in order to eliminate order failures • Contacted buyers to obtain current company information and display data on Excel Spreadsheet in order to better organize the process of placing and receiving orders