Lead Argyle Communications’ consumer marketing practice. Areas of specialty include strategic communications planning, brand development, project management, special event design and management, product launches, media relations, sponsorship marketing and issue management.

Spent eight years with the National Basketball Association (NBA), responsible for communications and events in Canada. As a member of the senior management team, was exposed to all aspects of NBA Canada’s business including television programming, sponsorships, corporate social responsibility, media buying and consumer products. Specifically, directed all internal and external communications activities and three large-scale annual events for the NBA in Canada, and accepted a four-month transfer to NBA Japan to manage two regular season games at the Tokyo Dome.

- Provided strategic communications counsel to consumer marketing and corporate clients;- Supervised employees in the marketing area;- Developed sales presentations and pitched new business;- Wrote media and other communications materials, contacted journalists and producers to place stories, managed budgets and provided issues counsel;- Clients included Loyalty Management Group, Ontario Lottery Corporation and Hershey Canada.

- Managed and executed public relations programs, administered budgets, placed media stories, participated in spokesperson training;- Participated in new business presentations;- Clients included NHL Enterprises, Diversey Corporation and Sun Microsystems.

Clients included Purdue Frederick, Timex Canada, Chesebrough-Pond’s and Nestlé.