Alison George Email & Phone Number

Lead Argyle Communications’ consumer marketing practice. Areas of specialty include strategic communications planning, brand development, project management, special event design and management, product launches, media relations, sponsorship marketing and issue management.

Spent eight years with the National Basketball Association (NBA), responsible for communications and events in Canada. As a member of the senior management team, was exposed to all aspects of NBA Canada’s business including television programming, sponsorships, corporate social responsibility, media buying and consumer products. Specifically, directed all.

- Provided strategic communications counsel to consumer marketing and corporate clients;- Supervised employees in the marketing area;- Developed sales presentations and pitched new business;- Wrote media and other communications materials, contacted journalists and producers to place stories, managed budgets and provided issues counsel;- Clients included.

- Managed and executed public relations programs, administered budgets, placed media stories, participated in spokesperson training;- Participated in new business presentations;- Clients included NHL Enterprises, Diversey Corporation and Sun Microsystems.

Clients included Purdue Frederick, Timex Canada, Chesebrough-Pond’s and Nestlé.

Master Of Business Administration, Marketing And Industrial Relations

Activities and Societies: Director of Communications on MBA students' council

Bachelor Of Applied Arts, Radio And Television Arts