Ali O'Connor Email and Phone Number
As a growth-focused leader with a foundation in strategic marketing, I’m passionate about steering teams towards bold business objectives and crafting brands that resonate. Now based in Perth, Western Australia, I've gained extensive leadership and communications experience across diverse local and international markets, building high-performing brands and scaling businesses.With tertiary education in Integrated Marketing Communications and specialised training in consumer neuroscience and psychology, my approach combines strategic acumen with a deep understanding of what drives consumer and organisational behaviour. Using behavioural psychology to shape marketing and leadership strategies that make a tangible impact, I'm energised by working with dynamic startups and emerging brands.I believe my role as a leader is to foster innovation, promote cohesive brand identity, and build collaborative environments that empower teams and deliver tangible results. I thrive in settings that challenge the norm, and I’m driven to contribute to the long-term success of progressive, forward-thinking organisations.Professional Expertise:- Business growth and leadership- Strategic marketing & brand building- Market positioning & identity development- Consumer behaviour & neuromarketing insights- Digital & traditional media strategy- Public relations and stakeholder engagement- Sponsorship and partnership activation- Community engagement & team empowerment
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General Manager - Program And ImpactFuture Female LeadersPerth, Wa, Au -
General Manager - Program & ImpactFuture Female Leaders Nov 2024 - PresentPerth, Western Australia, AustraliaThe Future Female Leaders Program is the career kickstarter for our future change makers and dream chasers, bringing together education and industry to change the game for our future female visionaries in Western Australia.Our 6-month program enables and empowers female Year 11 high school students, our female leaders of tomorrow, by equipping them now with the skills, experiences and conversations they need to succeed in a complex, uncertain and ambiguous world. A world where they can and want to be the difference. Putting the 17 United Nations Sustainable Development Goals at the heart and centre of the program is one of its key points of difference. Each participant selects a UN Sustainable Development Goal that they are the most passionate about and create and build a social impact project tackling that goal. With the support of their mentor’s guidance and armed with the invaluable skills they learn throughout the program they bring their social impact project to life. -
Marketing Consultant & Fractional CmoSelf-Employed Oct 2024 - PresentWestern Australia, AustraliaPartnering with purpose-led startups and scaling businesses to drive strategic marketing outcomes, offering tailored expertise on a flexible basis. By delivering senior-level insights without the full-time commitment, a Fractional CMO empowers businesses to scale effectively, tackle complex challenges, and achieve sustainable growth.- Developing and executing data-driven marketing strategies aligned with business goals.- Leading brand positioning, demand generation, and go-to-market planning. - Guiding marketing teams, fostering innovation, and ensuring measurable impact.- Enhancing customer acquisition, retention, and ROI across channels.
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Advisory GroupWama (Wa Marketing Association Inc.) May 2022 - Sep 2024Perth, Western Australia, Australia -
Chief Marketing OfficerPentanet (Asx:5Gg) Sep 2019 - Sep 2024Perth, Western Australia, AustraliaPentanet aims to enhance digital experiences through cutting-edge technology we're fiercely passionate about. Our mission is to create meaningful connections that bring people together digitally and in IRL, fostering unforgettable adventures and memorable moments.A Perth-based, growth-focused telco, Pentanet delivers high-speed internet to a growing number of subscribers through the Company's market-leading private wireless network, the largest in Perth, as well as reselling fixed-line services such as nbn® and Opticomm.Pentanet's flagship wireless network has benefits for both customers and investors, offering an outstanding customer experience and a fixed wireless product that is technically superior to most of the nbn with attractive margins for investors. This sets Pentanet apart from most broadband providers, which only resell the nbn.Pentanet is also leading Australia's rollout of the next wave of subscription-based entertainment services – cloud gaming. The Company's exclusive Alliance Partner Agreement with NASDAQ listed NVIDIA – one of the world's largest producers of specialised graphic chips usedin gaming – allowed Pentanet to be the first to bring their GeForce NOW technology to Australia in 2021. -
Advisory Board MemberSo Media Group Jul 2022 - Mar 2024Perth, Western Australia, AustraliaSo Media Group is setting the new standard for engagement across social media channels and content. With So Perth, So Binge and SO Where Next? reaching almost 9 million digital natives every month, and the new Maverick marketing agency set to transform marketing services for small and large businesses alike, So Media Group is a force in Australia's digital media landscape. -
Chief Marketing OfficerPentanet.Gg Sep 2019 - Jan 2024Perth, AustraliaPentanet.GG is about the digitisation of Perth, launching Western Australia into the next global esports destination. PGG cultivates and elevates the next best gaming talent from here in WA, providing the right mentorship and guidance in how to conduct themselves as professional athletes. Backed by WA-based ISP Pentanet, PGG’s focus is building a professional league connecting Asia with Australia. In 2020, we announced our first League of Legends team, competing in the Riot Games Oceanic Pro League and the League of Legends Circuit Oceania (LCO) for 2021. Perth is a gateway located exactly halfway between Asia and the Eastern States. As gamers, we recognise the opportunity to expand our network to these regions, turning Perth into the new centre of an Australasian esports network, whilst also operating the league that runs through it. #PGGWIN #PGGSMASH #NOCAP -
FounderAmpersand Collective Mar 2017 - Jul 2022Subiaco, Western Australia, AustraliaAt 298-300A Hay St in Subiaco stands a beautiful space, featuring original wooden floorboards, high ceilings with decorative archways and natural light a-plenty. It’s warm, fun, professional and friendly – and all that’s missing is you! -
Founder & Marketeer-In-ChiefAmpersandmc 2014 - Jul 2022AmpersandMC was acquired by So Media Group in 2022. A boutique marketing consultancy specialising in marketing strategy, communications, creative and sponsorship.With a team of specialised consultants, AmpersandMC manages a variety of marketing, events and communications related activities for a number of clients in Australia and New Zealand, acting as a dedicated outsourced marketing department as and when required.Our core focus is to form a partnership with each and every client, essentially becoming another arm of your business. We want to get to know your organisation, staff and clients inside out, so we can work with you to devise a strategy that will deliver an effective return on your investment and take your business to the next level.Working either as a part of your ongoing strategy or a one off project, our strategic team will make sure you’re getting the marketing you actually need, delivering the right mix of:- Strategic marketing management, including research, planning, implementation and analysis;- Production of marketing material - brochures, signage, POS, video, advertising, etc.;- Website creation and ongoing management;- Implementation of digital marketing and social media activities;- Email marketing management;- Online and offline media planning;- Public relations, including print and online communications;- Sponsorship procurement and activation.In 2022, AmpersandMC was acquired by So Media Group. Read the announcement here: https://www.businessnewsaustralia.com/articles/so-media-group-s-growth-via-acquisition-strategy-continues-with-purchase-of-ampersandmc.html -
Director Of Pr & MarketingCancer No Bueno (Leukaemia Foundation Charity Event) Jan 2015 - Dec 2019Perth, AustraliaPerth’s favourite Gen Y charity event raises much-needed funds and awareness for Leukaemia Foundation. Over five years, the Cancer No Bueno events have seen Perth’s hottest millenials gather for one of the most highly anticipated nights on the social calendar, with familiar faces like Woody Whitelaw, Heidi Anderson, Samara Tugwell, Rachel Gouvignon, Tash Butler, Kyle and Cam Cranley, and Tory and Sophia Barbagallo living up to the event’s tagline, #partycauseyoucare.After exponential growth since inception in 2014, the Cancer No Bueno charity ball brings together Perth’s Generation Y guests in style to raise much needed funds and awareness for the Leukaemia Foundation.Cancer No Bueno donated over $250,000 to the organisation, which is Australia’s peak body for blood related cancers. Their work goes beyond funding research and treatment, providing support for patients and families dealing with the diagnosis of blood cancers.Founder Brittany Lovell was also recognised in March 2018 as Fundraising Institute of Australia’s national winner of the Volunteer of the Year award, nominated by Leukaemia Foundation for her vision and leadership of Cancer No Bueno. Ms. Lovell started the event after two of her best friends were diagnosed with blood cancer in their early 20s.
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Group Strategic Marketing ManagerBgc Residential Pty Ltd Mar 2011 - Nov 2013West PerthResponsible for the strategic direction of marketing and communications for eight brands within the BGC Residential housing profile, primarily within the residential and commercial construction and finance sectors. With a talented team of four Marketing Coordinators under my direction, our team delivered both the strategic and creative marketing strategies, as well as the day to day internal and external communications of each brand. As a member of the management team, I regularly provided support and strategic direction at an executive level on marketing and brand management opportunities. The key responsibility areas of this position included:• Strategic marketing direction and brand management of eight diverse brands• Integrated advertising campaign development from concept to completion• Budget management and performance analysis• Creative direction and production of all offline marketing material• Digital marketing and website management production• Planning and booking of all online and offline media placements• In-house graphic design • Media relations• Event management and community/staff/stakeholder engagement• Consumer and market research/analysis• Identification of new product development opportunities and strategic partnerships -
Project Marketing ManagerMirvac 2010 - 2011Perth, AustraliaMirvac is a leading integrated real estate group with activities across the investment and development spectrum.During my time at Mirvac, I was responsible for the creation and implementation of an integrated marketing and communications strategy for numerous development projects, including; residential master planned communities, new residential sub-divisions and high-end residential apartments. As Project Marketing Manager, my role was highly varied and included the following responsibilities:• Strategic direction and implementation of marketing and communications for 4 projects• Budget management and campaign effectiveness ROI analysis• Market research, including competitor analysis and consumer demographic profiling• Creation and execution of community engagement plan for local residents and the wider community • Project media communications and events management, including liaison with local government representatives -
Campaign Manager - B2B Market (Contract Role)Edf Energy Jul 2009 - Jan 2010Greater Brighton And Hove AreaEDF Energy is one of the ‘Big 6’ energy companies in the United Kingdom. My role with this organisation was a temporary contract in the Marketing & Communications department to work on various campaigns, while supervising a team of four Campaign Executives.With a customer base of over 5 million, this role gave me extended experience in mass marketing a product to an expansive target market, as well as skills to break down the customer base to form specific markets. I also gained a comprehensive understanding of the regulatory and legal process involved with marketing for a publicly listed company. -
Marketing And Business Development Manager (Contract Role)Tsg Consulting 2009 - 2010Perth, AustraliaFounded in 1999, TSG is a world leader in detailed analysis and optimisation of complex supply chains in the engineering industry. The specialised team at TSG has completed more than 500 projects in many countries and continents including Australia, South America, Africa, Indonesia and Canada.My role as Marketing and Business Development Manager with TSG saw me work with Directors, internal and external stakeholders to take the business to the next level by creating new business proposals and undertaking a rebranding exercise. Previously The Simulation Group, the business was rebranded to TSG Consulting, providing a fresh and professional new look for the company to reflect its internationally renowned reputation. -
Sales And Marketing CoordinatorAbn Group Apr 2006 - May 2009Working directly with the General Manager of Sales and Marketing and individual brand Sales Managers, my role at ABN Group was to coordinate marketing activities for the group, ensuring the promotional strategy reflected the overall direction of the individual businesses. With 18 individual brands within the group, this position was an extremely varied and high pressure role, which provided me with experience in all aspects of print, media, direct and online marketing and promotions.
Ali O'Connor Education Details
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Integrated Marketing Communications -
Consumer Neuroscience & Neuromarketing -
Marketing And Public Relations
Frequently Asked Questions about Ali O'Connor
What company does Ali O'Connor work for?
Ali O'Connor works for Future Female Leaders
What is Ali O'Connor's role at the current company?
Ali O'Connor's current role is General Manager - Program and Impact.
What schools did Ali O'Connor attend?
Ali O'Connor attended Edith Cowan University, Copenhagen Business School, Edith Cowan University.
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Ali O'Connor
Brighton, Vic -
1livenation.com
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2gmail.com, marriott.com
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