Allan Backhouse Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

MENA’s first digital bilingual user testing and user research platform. Supporting in operational efficiencies.

Dubai, United Arab Emirates

-Managed a portfolio of client accounts in the Middle Eastern, European and South African territories-Responsible for commercial and project negotiations to sustain the client relationship and revenue turnover-Worked closely with the project team team to deliver client projects on time, in budget and with service excellence-Handled client challenges, risks and blockers in a timely and professional manner-Worked closely with internal and external technology and communication partners to scale a go-to market strategy into the South African market

Dubai, United Arab Emirates

-Led integrated digital communications strategies and deliveries in search, social media, programmatic ad buying, web development, creative UX/UI solutions and branding communications.-Strengthened service offerings with clients by researching market data, audience demographics, brand reputation and digital presence, user journey analysis, systems analysis and feasibility studies.-Conceptualised new ways to help maximise brand reach, customer engagement and drive sales.-Analysed large amounts of data from various data sources and identify trends, breakpoints and derive a solid report to provide clients with strategic decision making.

Dubai, United Arab Emirates

-Planned and executed internal and client-facing digital solutions through new business development across social media, web development, mobile app development, search and UX/UI design services.-Conceptualised and delivered digital transformation strategies and courses that delivered long-lasting results, maximised ROI and improved organisational proficiencies-Worked with account managers and technical team members to build one-of-a-kind digital solutions that exceeded the client's demands.-Provided digital advisory and consulting to clients and partners by mapping business objectives to consumer journey touchpoint and setting measurable KPIs.

Dubai, United Arab Emirates

-Led digital marketing communication campaigns clients in the Middle East and Northern African markets relating to integrated PR services.-Provided strategic consult, planning, development and execution in social media, search, web development and integrated advertising campaigns.-Participated in new business proposals, development, pitches and presentations to win new clients as an omni-channel provider.-Managed independent third-party digital supplier relations when needed for projects and events.

Gold & Diamond Park, Dubai, United Arab Emirates

-Handled a key account and relationship with the client from all aspects of briefing to conceptualisation, design, development and launch of bespoke advertising campaigns. -Handled campaign management, tracking, reporting by working with Creative and Media Buying departments to develop integrated advertising and communication solutions that exceeded clients expectations.-Developed new business opportunities and presentations by working with Branding, Finance, Digital and Media Buying teams and conducting market research, sales growth strategies, and industry analysis.-Streamlined ways of working and improved internal proficiencies.

Dubai Media City, Dubai, United Arab Emirates

-Managed all MEED Events websites through daily operations of social media marketing, search optimisation, content management and e-commerce.-Built and implemented lead acquisition and retention strategies to meet business quota using campaign funnelling, market insights and strategic consulting.-Led integration of automation systems using Hubspot into company websites and delivered data analysis in reports.-Worked with Sales, Editorial, Marketing, Subscriptions and HR departments to develop new business solutions, cross functional support, advisory and training roles.

Cape Town, Western Cape, South Africa

-Managed a team of campaign managers, social media managers, ad traffickers and technical developers for Sub-Saharan African clients.-Handled all relationships between agencies, advertisers and publishers as part of the ad network, with a focus on Nigeria and greater African markets.-Built bespoke advertising media strategies for small to large businesses, backed by sound deep dive data analysis and strategic recommendations.-Drove a significant portion of revenue in the business by maintaining existing relationships and pursuing new business opportunities.

Cape Town, Western Cape, South Africa

-Independently assisted in project work, implementations, migrations, tagging audits, blueprint designs and complex mapping for EMEA clients using Google’s suite of advertising products (DoubleClick for Advertisers, DoubleClick for Publishers, Google Analytics, Webmaster Tools & Google Ads).-Provided customised training presentations and programs to new and existing clients using DoubleClick for Publishers and related products.-Shared valuable key learnings, recommendations and insights to clients through deep-dive analytical reports provided as part of the core service offerings.

Cape Town Area, South Africa

-Researched and conducted qualitative and quantitative search audits for clients on a weekly, monthly and yearly frequency.-Shared valuable insights and recommendations to clients and the team to improve search ranking, traffic and user behaviour by 30%.-Conceptualised new campaign ideas based on market research and strategic analysis for clients in the UK and Europe markets.

Cape Town, Western Cape, South Africa

-Designed and developed rocking websites for small to medium businesses.-Led and project managed a small team of designers and developers in programming and coding of websites in HTML and CSS.-Supported bespoke marketing email campaigns.-Provided expert technical support and consultation to clients.-Fed into the larger search optimisation teams and contributed towards integrated digital solutions.

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Higher Certificate, Information System Engineering (I.S. Eng.)

High School Diploma, Teacher Education And Professional Development, Specific Subject Areas, Grade 12 (Matriculate)