Ebru Sonmezisik Email & Phone Number

United Kingdom

Dubai, United Arab Emirates

Toronto, Ontario, Canada

Collaborated with diverse clientele, translating their visions into tangible designs, spanning from mobile and web applications to branding initiatives.Delivered end-to-end user flow designs with a focus on responsive interfaces, ensuring seamless user experiences that align with client expectations.Championed several branding projects, articulating client intentions to their target demographics effectively.Successfully completed a variety of projects including mobile and web apps, branding, book covers, yearbooks, and illustrations, drawing on best practices in UX and UI design.Regularly consulted on improving user-centricity and efficiency in UX and UI design processes.

Led the creation and implementation of a comprehensive design system at NinjaCat, enhancing product design and accessibility, while fostering cross-department collaboration and training through strategic tool migration and component management.Pioneered our System Usability Scale (SUS) benchmark's implementation by establishing and executing multiple rounds of the SUS survey, meticulously collecting and analyzing data, and translating these insights into a strategic, actionable roadmap, which directly enhanced user satisfaction, as evidenced by an impressive 4.6-point increase in our overall SUS score.Led end-to-end product strategy, advancing design thinking and promoting a test-and-iterate culture that aligned with business and user needs.Streamlined operations and boosted team efficiency by implementing new design team processes, including workshop templates, a design QA framework, and comprehensive system documentation.Directed a significant error message enhancement project, improving usability scores by 0.8 points and reducing the number of error-related support tickets by 4%, thereby enhancing user retention.Successfully designed and delivered a new bulk management feature, addressing enterprise client scalability issues and garnering positive feedback for operational and UX impact.

Toronto

Thrived in a globally renowned, fast-paced agency environment, leading the UX and visual design for a wide array of client projects, including mobile apps and responsive websites, that spanned across diverse industries.Forged strong collaborations with multidisciplinary teams worldwide, transforming brand requirements into impactful, actionable designs and ensuring projects were delivered to exceed client expectations.Drove design strategy and feedback sessions across various sectors, securing a $1million+ deal with a national food and beverage client via impactful mobile app mockups. This success initiated a 6-month redesign project for their food delivery app, directly leading to an app rating increase from 4.3 to 4.8 on the app store and fostering further engagements with their brands.Championed accessibility in design by creating and implementing an accessible design system, establishing a comprehensive audit process, and integrating a universal/inclusive design checklist, ensuring all designs met the highest standards of accessibility.Innovated scrappy testing methods to expedite user research and testing phases, providing data-backed design decisions that significantly improved client work and project outcomes.Mentored new design team members, instilling best practices, efficient research methods, and a passion for high-quality, user-centered design, fostering a culture of continuous learning and excellence within the design team.

Led UX/UI design processes for diverse industries, showcasing adaptability and creativity in a fast-paced agency environment.Spearheaded branding initiatives, including website redesign and promotional materials, to elevate brand presence.Pioneered product designs for external client projects and in-house applications, fostering collaboration with cross-functional teams.Championed user experience improvement through rigorous research and feedback integration, enhancing user engagement and satisfaction.

Toronto

Led user research initiatives to enhance the risk evaluation and investment recommendation tool, significantly improving user decision-making processes and satisfaction.Spearheaded the redesign of the web platform's search flow through in-depth research, prototyping, and usability testing, resulting in a more intuitive and efficient user experience.Optimized web platform's responsiveness across desktop, tablet, and mobile devices, ensuring a seamless and engaging user experience on any screen size.Conducted a comprehensive audit of the design system to identify and eliminate redundancies, streamline design operations, and maintain consistency across all design elements.Overhauled the entire design system to meet WCAG accessibility standards, demonstrating a commitment to inclusivity and expanding market reach by making the platform accessible to a wider audience.

Toronto

Thrived in a fast-paced agency environment, successfully designing and delivering key design assets, including illustrations, mockups, and wireframes, for various projects.Collaborated with project managers and development teams to ensure seamless integration of design elements into final deliverables.Contributed to the enhancement of project workflows by actively participating in the project lifecycle, from concept to deployment, ensuring high-quality outcomes under tight deadlines.

Toronto

Managed administrative tasks and evidence analysis for case development.

Toronto

Orchestrated photoshoots and coordinated with the editorial team for magazine layout design.Designed corporate logos for magazine affiliates.

Honours Bachelor Of Arts, Architecture

User Experience Design And Web Development