Tala El Hallak Email & Phone Number

Dubai, United Arab Emirates

Toronto, Ontario, Canada

As a Senior Design Manager for IBM Z, I lead a team of 16 designers across 12 products. My mission is to empower the team to create impactful solutions that align with user needs and business objectives, while ensuring high quality standards in our design practices and processes. This involves a balance of talent management, design acumen and cross-functional collaboration with senior leadership, development and product management teams.

Toronto, Ontario, Canada

As a UX Design Lead, I successfully managed a team of product designers dedicated to enhancing the Developer end-to-end journey for IBM Z, across 3 products. By establishing effective cross-collaboration with Product Managers and Developers, I led a successful process transformation that turned an outdated product into an exceptional user experience, based around user-centric design principles.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Idea Couture is a global strategic innovation and experience design firm. As a graphic designer, my mission is to merge creativity and strategic thinking to deliver impactful design solutions driving powerful customer experiences. My responsibilities include:- Collaborating with the strategy teams including foresight and innovation strategists, healthcare specialists, anthropologists, sociologists and service designers to co-create design solutions catering to our clients’ needs. - Leading design in strategy-driven projects, from research to delivery.- Actively participating in co-creation workshops, facilitating design thinking activities with clients.- Creating strategic solutions through print and digital assets for clients such as Bloomberg, Campbell, FedEx..

Toronto, Canada

Through my freelance experience, I have honed my ability to collaborate with clients, understand their requirements and deliver creative solutions ranging from creating visual identities to designing print materials, websites and digital assets. Some clients include: Beehive Design, LabH, Delma Institute in Abu Dhabi, Ritual, Novella Fashion Magazine, University of Toronto, imagineNATIVE Film Festival and more.

Toronto, Canada Area

• Understood strategy and creative briefs and utilized user research findings in design approaches.• Conceptualized and carried out the visual design of websites, software interfaces, mobile applications, print collateral and other visual systems with a UX design focus.

Toronto, Canada Area

Helped create brand identities, corporate collateral and marketing campaigns for clients such as Novella Magazine, 3Pass project (Bata Shoe Museum, Gardiner Museum and Textile Museum of Canada), ImagineNATIVE Film + Media Arts Festival.

United Arab Emirates

• Worked closely with both the creative team as well as the marketing team.• Attended client meetings and understood their brand requirements.• Conceptualized and developed full branding identity including print collateral.• Some of the clients include: - Tadweer - Marina Mall Abu Dhabi - Royal Rose Hotel - ADMA-OPCO

Bachelor Of Design Honours, Graphic Design

Dean's Honour Roll

Faculty Of Engineering And Architecture, Graphic Design

Activities and Societies: Faculty of Engineering and Architecture students representative

French Baccalaureat, Bac Es, Centered Around Economic And Social Courses.