· Developed in depth knowledge of Ford vehicles to provide customers with competitive comparison. · Prospected and scheduled customer appointments to review and discuss available vehicles. · Explained and demonstrated features, functions, and benefits to customers via personal test drives and walk around presentations. · Built product valuation and negotiated with customers to close the deal. · Reviewed and responded to Internet referrals. · Followed up with existing and potential customers for leads and referrals to sell and deliver cars.