Allan Fernandes Email & Phone Number

Belo Horizonte, Minas Gerais, Brasil

As a dedicated Global Product Design Consultant, I specialize in driving digital transformation and continuous process improvement for one of the leading players in the agribusiness sector. My role is instrumental in advancing the company’s efficiency and effectiveness through the strategic application of design and technology.As a designer, I have successfully developed two key products. One product is focused on port management and maritime cargo logistics, designed to streamline and enhance the efficiency of port operations. The other project involves an intermediary platform for the buying and selling of commodities, aimed at optimizing the trading processes and improving market accessibility.

As a UX Design Coordinator, I was responsible for structuring and leading the design team, including recruiting talent and assembling a high-performing team. Oversaw the end-to-end design process for digital products, ensuring the seamless execution of user-centered design strategies. This role involved mentoring the design team, managing design projects, and aligning UX initiatives with business goals to enhance user experience across all platforms.Activities:• Team Leadership: Provided strategic direction and guidance to the UX design team, including recruitment and team building, fostering collaboration, and ensuring the application of best practices in user experience design.• Project Management: Coordinated and managed UX projects from concept through execution, ensuring timely delivery and alignment with project objectives.• Design Strategy: Developed and implemented comprehensive UX strategies that support both short-term and long-term business goals, driving innovation and user satisfaction.• Stakeholder Collaboration: Worked closely with cross-functional teams, including product management, development, and marketing, to integrate UX insights into product development and branding strategies.• Prototyping and Research: Supervised the development of low and high-fidelity prototypes and conducted UX research to gather user insights and validate design decisions.• Backlog Management: Oversaw the creation and prioritization of design stories in the backlog, ensuring clear communication of design requirements and project milestones.• UX Analysis: Led continuous analysis of UX metrics and user feedback, applying research findings to refine and improve user experience.• Branding Support: Contributed to branding and rebranding efforts to ensure alignment with user experience and brand identity.This role was crucial in driving a cohesive and user-focused design approach, ensuring that all design efforts were aligned with organizational goals.

Limeira, São Paulo, Brasil

Responsible for the end-to-end development of digital products, including the comprehensive creation and maintenance of a unified Design System across all platforms. As a Product Designer, I specifically handled the adaptation of the main website for mobile versions, focusing on implementing accessible design patterns and adhering to robust UX principles to ensure a consistent and high-quality user experience across all devices.Activities:• Interaction Design (UI Design): Designed interfaces for Desktop, Mobile, and App platforms.• Design System: Created and maintained the company's Design System and Co-Branded products.• Prototyping: Developed low and high-fidelity prototypes to support the design process.• Team Management: Assisted in managing the UI Design team.• Backlog Management: Created and defined stories for the backlog to ensure clear and organized project progression.• UX Analysis: Conducted continuous analysis of UX results and applied research findings to improve user experience.• Branding: Assisted with branding and rebranding strategies to maintain a cohesive and strong brand identity.• UX Writing: Focused on digital writing to enhance user experience through clear and effective communication.This comprehensive approach ensures a seamless integration of design principles across all platforms, driving both innovation and consistency in the user experience.

Limeira, São Paulo, Brasil

Responsible for the complete transformation of the new version of the e-commerce website, working closely with the UX team to provide an exceptional user experience. As one of the main leaders of this restructuring, I was responsible for coordinating activities and ensuring that each step of the process adhered to best UX practices. This collaborative effort resulted in a more intuitive and efficient platform, designed to meet user needs in an innovative and effective manner.Scope of activities:• UX Research: Conducted usability testing and in-depth research to understand user needs and expectations.• Data Synthesis and Analysis: Developed maps, personas, journeys, and heuristic analyses to support data-driven decisions.• Information Architecture and Wireframes: Structured the information architecture and created wireframes to ensure intuitive and efficient navigation.• UI Design: Developed visually appealing and user-friendly interface designs to enhance the overall user experience.The project was driven by a commitment to excellence and innovation, always prioritizing the user. The experience was challenging but rewarding, and it is expected to have a significant positive impact on customer experience.

São Paulo

Oversaw all design and marketing-related activities for clients of the consulting firm, delivering comprehensive solutions to enhance user engagement and brand success.Activities:UX / UI Design:• UX Research: Conducted usability testing and research to gain insights into user behavior and needs.• Data Synthesis and Analysis: Developed maps, personas, and journeys to inform design decisions.• Information Architecture and Wireframes: Created and structured information architecture and wireframes for intuitive navigation.• Interaction Design (UI Design): Designed user interfaces to ensure a seamless digital experience.• Prototypes: Developed both low and high-fidelity prototypes to validate and iterate on design concepts.Graphic Design:• Brand Design: Crafted impactful brand identities that resonate with target audiences.• Art Direction: Directed visual elements to maintain consistency and quality across projects.• Scripts and Storyboards: Produced scripts and storyboards for effective visual storytelling.• Writing and Content Creation: Created compelling content to support design and marketing efforts.Marketing:• Branding and Rebranding Strategies: Developed strategies for effective brand positioning and transformation.• Positioning and Segmentation: Defined market positioning and customer segments to tailor strategies.• Integrated Communication and Campaign Planning: Planned and executed integrated campaigns across multiple channels.• Digital Marketing: Applied digital marketing techniques to boost online presence and engagement.This role combined strategic design and marketing expertise to provide clients with impactful solutions that met their objectives and achieved exceptional results.

São José Dos Campos E Região, Brasil

Responsible for all marketing activities, product launches and communication guidelines with autonomous partners (stakeholders).Scope of activities:• Communication plan and product positioning, support and launch campaigns for real estate products.• Product and price development.• Coordination and creation of internal and external communication actions.• Maintenance of sales points and promotion of fairs and events.• Relationship with suppliers for negotiations, quotes and follow ups of services and products.• Script for audio and video producers.• Definition and monitoring of digital marketing strategies.• Google Analytics• Google Ads• Inbound Marketing• Facebook• Instagram• LinkedIn• Email Marketing• Best practices of SEO• Definition and control of the communication budget.• Market research and analysis.• Content development.• Control and flow of information in the company's CRM and ERP.• Press office.• Analysis, development and monitoring of KPIs through dashboards and reports.• Team management.• Ux/Ui Design.

São José Dos Campos E Região, Brasil

Creation and management of an agency work island.Serving clients in the educational sector (Sphere School), financial (Sicoob and Cooperemb), construction (Grupo Simões), food (Panidor), and laboratory (Grupo Dasa) industries. Among the activities carried out, the following stand out:• Definition of the appeal and visual language of communication pieces.• Leadership and management of creation island traffic.• Team development and feedback.• Graphic production and relationship with suppliers.• Management of the communication core of 10 companies and brands.• Leadership of the assistant team.• Definition of branding strategies for clients.• Online and offline campaign planning.• Digital planning.

São José Dos Campos, São Paulo

Creation and management of internal communication materials for the agency's clients.Serving clients in the educational sector (Callan), financial (Aon), construction (Brookfield), automotive and agricultural manufacturing (Parker and Magneti Marelli), agriculture (Grupo São Martinho), healthcare (Albert Einstein), laboratory (EMS), retail (Universal Joias), metallurgy (Grupo Votorantim).Among the activities developed, the following stand out:• Definition of the appeal and visual language of communication pieces for large companies.• Development of an organizational culture diagnosis.• Graphic production and relationship with suppliers.• Leadership of the assistant team.• Definition of content and internal communication channels matrices.• Communication planning for stakeholders.• Digital planning.• Strategic internal communication planning.• Employee crisis communication management.

São José Dos Campos E Região, Brasil

Relationship and management of all marketing activities of the communication resource sharing system on demand (Inspire Network), and directly responsible for creating communication materials for the clients: M Vituzzo Construtora e Incorporadora, Editora Vida, Editora Inspire, Pinheiro do Prado Engenharia and Primeira Igreja Batista, developing:• Definition of advertising campaigns with the creation of visual language and textual appeal.• Production, verification, and monitoring of communication materials.• Negotiating with suppliers and media outlets.• Customer service.• Development of Powerpoint presentations.• Development of performance report.• Manager of the agency's integrated system.• Leadership of the art assistant team.

São José Dos Campos E Região, Brasil

Creation of communication materials for clients such as: Embraer, Rede Chevrolet, Ford Trucks, Kia, Johnson & Johnson, Janssen Cilag Pharmaceutical and Sabesp. The activities developed include:• Creation of advertising campaigns for the agency's client portfolio.• Coordination of the art assistant team.• Closing of files with printing bureaus.• Development of 3D prototypes for organizing stands and events.

Master Of Business Administration - Mba, Marketing

Comércio Exterior, Marketing Internacional

Propaganda E Marketing, Marketing Publicidade Design Gráfico