Allan Fernandes Email & Phone Number

Belo Horizonte, Minas Gerais, Brasil

As a dedicated Global Product Design Consultant, I specialize in driving digital transformation and continuous process improvement for one of the leading players in the agribusiness sector. My role is instrumental in advancing the company’s efficiency and effectiveness through the strategic application of design and technology.As a designer, I have.

• As a UX Design Coordinator, I was responsible for structuring and leading the design team, including recruiting talent and assembling a high-performing team. Oversaw the end-to-end design process for digital products.
• Team Leadership: Provided strategic direction and guidance to the UX design team, including recruitment and team building, fostering collaboration, and ensuring the application of best practices in user experience.
• Project Management: Coordinated and managed UX projects from concept through execution, ensuring timely delivery and alignment with project objectives.
• Design Strategy: Developed and implemented comprehensive UX strategies that support both short-term and long-term business goals, driving innovation and user satisfaction.
• Stakeholder Collaboration: Worked closely with cross-functional teams, including product management, development, and marketing, to integrate UX insights into product development and branding strategies.
• Prototyping and Research: Supervised the development of low and high-fidelity prototypes and conducted UX research to gather user insights and validate design decisions.

Limeira, São Paulo, Brasil

• Responsible for the end-to-end development of digital products, including the comprehensive creation and maintenance of a unified Design System across all platforms. As a Product Designer, I specifically handled the.
• Interaction Design (UI Design): Designed interfaces for Desktop, Mobile, and App platforms.
• Design System: Created and maintained the company's Design System and Co-Branded products.
• Prototyping: Developed low and high-fidelity prototypes to support the design process.
• Team Management: Assisted in managing the UI Design team.
• Backlog Management: Created and defined stories for the backlog to ensure clear and organized project progression.

Limeira, São Paulo, Brasil

• Responsible for the complete transformation of the new version of the e-commerce website, working closely with the UX team to provide an exceptional user experience. As one of the main leaders of this restructuring, I.
• UX Research: Conducted usability testing and in-depth research to understand user needs and expectations.
• Data Synthesis and Analysis: Developed maps, personas, journeys, and heuristic analyses to support data-driven decisions.
• Information Architecture and Wireframes: Structured the information architecture and created wireframes to ensure intuitive and efficient navigation.
• UI Design: Developed visually appealing and user-friendly interface designs to enhance the overall user experience.The project was driven by a commitment to excellence and innovation, always prioritizing the user. The.

São Paulo

• Oversaw all design and marketing-related activities for clients of the consulting firm, delivering comprehensive solutions to enhance user engagement and brand success.Activities:UX / UI Design:
• UX Research: Conducted usability testing and research to gain insights into user behavior and needs.
• Data Synthesis and Analysis: Developed maps, personas, and journeys to inform design decisions.
• Information Architecture and Wireframes: Created and structured information architecture and wireframes for intuitive navigation.
• Interaction Design (UI Design): Designed user interfaces to ensure a seamless digital experience.
• Prototypes: Developed both low and high-fidelity prototypes to validate and iterate on design concepts.Graphic Design:

São José Dos Campos E Região, Brasil

• Responsible for all marketing activities, product launches and communication guidelines with autonomous partners (stakeholders).Scope of activities:
• Communication plan and product positioning, support and launch campaigns for real estate products.
• Product and price development.
• Coordination and creation of internal and external communication actions.
• Maintenance of sales points and promotion of fairs and events.
• Relationship with suppliers for negotiations, quotes and follow ups of services and products.

São José Dos Campos E Região, Brasil

• Creation and management of an agency work island.Serving clients in the educational sector (Sphere School), financial (Sicoob and Cooperemb), construction (Grupo Simões), food (Panidor), and laboratory (Grupo Dasa).
• Definition of the appeal and visual language of communication pieces.
• Leadership and management of creation island traffic.
• Team development and feedback.
• Graphic production and relationship with suppliers.
• Management of the communication core of 10 companies and brands.

São José Dos Campos, São Paulo

• Creation and management of internal communication materials for the agency's clients.Serving clients in the educational sector (Callan), financial (Aon), construction (Brookfield), automotive and agricultural.
• Definition of the appeal and visual language of communication pieces for large companies.
• Development of an organizational culture diagnosis.
• Graphic production and relationship with suppliers.
• Leadership of the assistant team.
• Definition of content and internal communication channels matrices.

São José Dos Campos E Região, Brasil

• Relationship and management of all marketing activities of the communication resource sharing system on demand (Inspire Network), and directly responsible for creating communication materials for the clients: M Vituzzo.
• Definition of advertising campaigns with the creation of visual language and textual appeal.
• Production, verification, and monitoring of communication materials.
• Negotiating with suppliers and media outlets.
• Customer service.
• Development of Powerpoint presentations.

São José Dos Campos E Região, Brasil

• Creation of communication materials for clients such as: Embraer, Rede Chevrolet, Ford Trucks, Kia, Johnson & Johnson, Janssen Cilag Pharmaceutical and Sabesp. The activities developed include:
• Creation of advertising campaigns for the agency's client portfolio.
• Coordination of the art assistant team.
• Closing of files with printing bureaus.
• Development of 3D prototypes for organizing stands and events.

Master Of Business Administration - Mba, Marketing

Comércio Exterior, Marketing Internacional

Propaganda E Marketing, Marketing Publicidade Design Gráfico