Allan Fernandes Email and Phone Number
san francisco, california, united states
Allan Fernandes's Location
Jacareí, São Paulo, Brazil, Brazil
About Allan Fernandes
Professional with Expertise in Design, Marketing, and Information Technology.With a solid and diverse background, I have had the opportunity to collaborate with industry giants such as Cargill, KaBuM!, Magazine Luiza, Embraer, Rede Chevrolet, Ford Caminhões, Kia, Johnson & Johnson, Janssen Cilag Pharmaceutical, Fundação Getulio Vargas, Sabesp, Magneti Marelli, Elopar, Aon, Sicoob and EMS. This experience has given me a deep understanding of various sectors and challenges.What I do best:• User Interface Design (UI Design): My strong suit! I craft intuitive and visually appealing interfaces for both desktop and mobile platforms. With a sharp focus on user experience, my UI Design work is characterized by the perfect blend of aesthetics and functionality. I develop everything from high-fidelity prototypes to cohesive design systems that ensure a consistent and engaging user experience.Research and Analysis: Development and analysis of quantitative and qualitative research, synthesizing and interpreting data to create maps, personas, and journeys.• Information Architecture and Interaction Design: Creating wireframes and designing interfaces for desktop and mobile, ranging from high to low fidelity prototypes.• Usability Testing and Design Systems: Implementing and maintaining design systems, conducting usability tests to ensure the best user experience.• UX Writing: Crafting user-focused content that enhances interaction with digital products.Product and Service Planning and Definition: Defining and planning physical and digital products and services, including market and product feasibility studies.• Positioning Strategies and Support: Assisting with positioning and support strategies for B2B and B2C companies.• Agile Methodologies and Team Management: Participating in teams using agile methodologies (Scrum) and managing teams to achieve goals efficiently.My approach is results-oriented, focusing on creating innovative and effective solutions that meet user needs and drive business success.
Allan Fernandes's Current Company Details
Avenue Code
View
Lead Product Designer
san francisco, california, united states
- Website:
- avenuecode.com
- Employees:
- 489
Allan Fernandes Work Experience Details
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Product Designer SpecialistAvenue Code Jun 2022 - PresentBelo Horizonte, Minas Gerais, BrasilAs a dedicated Global Product Design Consultant, I specialize in driving digital transformation and continuous process improvement for one of the leading players in the agribusiness sector. My role is instrumental in advancing the company’s efficiency and effectiveness through the strategic application of design and technology.As a designer, I have successfully developed two key products. One product is focused on port management and maritime cargo logistics, designed to streamline and enhance the efficiency of port operations. The other project involves an intermediary platform for the buying and selling of commodities, aimed at optimizing the trading processes and improving market accessibility.
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Ux Design CoordinatorKabum! Dec 2021 - Jul 2022As a UX Design Coordinator, I was responsible for structuring and leading the design team, including recruiting talent and assembling a high-performing team. Oversaw the end-to-end design process for digital products, ensuring the seamless execution of user-centered design strategies. This role involved mentoring the design team, managing design projects, and aligning UX initiatives with business goals to enhance user experience across all platforms.Activities:• Team Leadership: Provided strategic direction and guidance to the UX design team, including recruitment and team building, fostering collaboration, and ensuring the application of best practices in user experience design.• Project Management: Coordinated and managed UX projects from concept through execution, ensuring timely delivery and alignment with project objectives.• Design Strategy: Developed and implemented comprehensive UX strategies that support both short-term and long-term business goals, driving innovation and user satisfaction.• Stakeholder Collaboration: Worked closely with cross-functional teams, including product management, development, and marketing, to integrate UX insights into product development and branding strategies.• Prototyping and Research: Supervised the development of low and high-fidelity prototypes and conducted UX research to gather user insights and validate design decisions.• Backlog Management: Oversaw the creation and prioritization of design stories in the backlog, ensuring clear communication of design requirements and project milestones.• UX Analysis: Led continuous analysis of UX metrics and user feedback, applying research findings to refine and improve user experience.• Branding Support: Contributed to branding and rebranding efforts to ensure alignment with user experience and brand identity.This role was crucial in driving a cohesive and user-focused design approach, ensuring that all design efforts were aligned with organizational goals. -
Senior Product DesignerKabum! Jan 2021 - Dec 2021Limeira, São Paulo, BrasilResponsible for the end-to-end development of digital products, including the comprehensive creation and maintenance of a unified Design System across all platforms. As a Product Designer, I specifically handled the adaptation of the main website for mobile versions, focusing on implementing accessible design patterns and adhering to robust UX principles to ensure a consistent and high-quality user experience across all devices.Activities:• Interaction Design (UI Design): Designed interfaces for Desktop, Mobile, and App platforms.• Design System: Created and maintained the company's Design System and Co-Branded products.• Prototyping: Developed low and high-fidelity prototypes to support the design process.• Team Management: Assisted in managing the UI Design team.• Backlog Management: Created and defined stories for the backlog to ensure clear and organized project progression.• UX Analysis: Conducted continuous analysis of UX results and applied research findings to improve user experience.• Branding: Assisted with branding and rebranding strategies to maintain a cohesive and strong brand identity.• UX Writing: Focused on digital writing to enhance user experience through clear and effective communication.This comprehensive approach ensures a seamless integration of design principles across all platforms, driving both innovation and consistency in the user experience.
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Senior Ux DesignerKabum! Aug 2020 - Jan 2021Limeira, São Paulo, BrasilResponsible for the complete transformation of the new version of the e-commerce website, working closely with the UX team to provide an exceptional user experience. As one of the main leaders of this restructuring, I was responsible for coordinating activities and ensuring that each step of the process adhered to best UX practices. This collaborative effort resulted in a more intuitive and efficient platform, designed to meet user needs in an innovative and effective manner.Scope of activities:• UX Research: Conducted usability testing and in-depth research to understand user needs and expectations.• Data Synthesis and Analysis: Developed maps, personas, journeys, and heuristic analyses to support data-driven decisions.• Information Architecture and Wireframes: Structured the information architecture and created wireframes to ensure intuitive and efficient navigation.• UI Design: Developed visually appealing and user-friendly interface designs to enhance the overall user experience.The project was driven by a commitment to excellence and innovation, always prioritizing the user. The experience was challenging but rewarding, and it is expected to have a significant positive impact on customer experience.
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Senior Product DesignerA+10 Design Studio Aug 2017 - Aug 2020São PauloOversaw all design and marketing-related activities for clients of the consulting firm, delivering comprehensive solutions to enhance user engagement and brand success.Activities:UX / UI Design:• UX Research: Conducted usability testing and research to gain insights into user behavior and needs.• Data Synthesis and Analysis: Developed maps, personas, and journeys to inform design decisions.• Information Architecture and Wireframes: Created and structured information architecture and wireframes for intuitive navigation.• Interaction Design (UI Design): Designed user interfaces to ensure a seamless digital experience.• Prototypes: Developed both low and high-fidelity prototypes to validate and iterate on design concepts.Graphic Design:• Brand Design: Crafted impactful brand identities that resonate with target audiences.• Art Direction: Directed visual elements to maintain consistency and quality across projects.• Scripts and Storyboards: Produced scripts and storyboards for effective visual storytelling.• Writing and Content Creation: Created compelling content to support design and marketing efforts.Marketing:• Branding and Rebranding Strategies: Developed strategies for effective brand positioning and transformation.• Positioning and Segmentation: Defined market positioning and customer segments to tailor strategies.• Integrated Communication and Campaign Planning: Planned and executed integrated campaigns across multiple channels.• Digital Marketing: Applied digital marketing techniques to boost online presence and engagement.This role combined strategic design and marketing expertise to provide clients with impactful solutions that met their objectives and achieved exceptional results. -
Product ManagerM Vituzzo Dec 2018 - Dec 2019São José Dos Campos E Região, BrasilResponsible for all marketing activities, product launches and communication guidelines with autonomous partners (stakeholders).Scope of activities:• Communication plan and product positioning, support and launch campaigns for real estate products.• Product and price development.• Coordination and creation of internal and external communication actions.• Maintenance of sales points and promotion of fairs and events.• Relationship with suppliers for negotiations, quotes and follow ups of services and products.• Script for audio and video producers.• Definition and monitoring of digital marketing strategies.• Google Analytics• Google Ads• Inbound Marketing• Facebook• Instagram• LinkedIn• Email Marketing• Best practices of SEO• Definition and control of the communication budget.• Market research and analysis.• Content development.• Control and flow of information in the company's CRM and ERP.• Press office.• Analysis, development and monitoring of KPIs through dashboards and reports.• Team management.• Ux/Ui Design. -
Senior Art DirectorMestra Comunicação Sep 2017 - Nov 2018São José Dos Campos E Região, BrasilCreation and management of an agency work island.Serving clients in the educational sector (Sphere School), financial (Sicoob and Cooperemb), construction (Grupo Simões), food (Panidor), and laboratory (Grupo Dasa) industries. Among the activities carried out, the following stand out:• Definition of the appeal and visual language of communication pieces.• Leadership and management of creation island traffic.• Team development and feedback.• Graphic production and relationship with suppliers.• Management of the communication core of 10 companies and brands.• Leadership of the assistant team.• Definition of branding strategies for clients.• Online and offline campaign planning.• Digital planning. -
Senior Art DirectorSupera Comunicação - Agência De Comunicação Estratégica Com Empregados Dec 2016 - Sep 2017São José Dos Campos, São PauloCreation and management of internal communication materials for the agency's clients.Serving clients in the educational sector (Callan), financial (Aon), construction (Brookfield), automotive and agricultural manufacturing (Parker and Magneti Marelli), agriculture (Grupo São Martinho), healthcare (Albert Einstein), laboratory (EMS), retail (Universal Joias), metallurgy (Grupo Votorantim).Among the activities developed, the following stand out:• Definition of the appeal and visual language of communication pieces for large companies.• Development of an organizational culture diagnosis.• Graphic production and relationship with suppliers.• Leadership of the assistant team.• Definition of content and internal communication channels matrices.• Communication planning for stakeholders.• Digital planning.• Strategic internal communication planning.• Employee crisis communication management. -
Creative DirectorAgência3 Sep 2013 - Dec 2016São José Dos Campos E Região, BrasilRelationship and management of all marketing activities of the communication resource sharing system on demand (Inspire Network), and directly responsible for creating communication materials for the clients: M Vituzzo Construtora e Incorporadora, Editora Vida, Editora Inspire, Pinheiro do Prado Engenharia and Primeira Igreja Batista, developing:• Definition of advertising campaigns with the creation of visual language and textual appeal.• Production, verification, and monitoring of communication materials.• Negotiating with suppliers and media outlets.• Customer service.• Development of Powerpoint presentations.• Development of performance report.• Manager of the agency's integrated system.• Leadership of the art assistant team. -
Mid Art DirectorOndatkm Jan 2010 - Jan 2013São José Dos Campos E Região, BrasilCreation of communication materials for clients such as: Embraer, Rede Chevrolet, Ford Trucks, Kia, Johnson & Johnson, Janssen Cilag Pharmaceutical and Sabesp. The activities developed include:• Creation of advertising campaigns for the agency's client portfolio.• Coordination of the art assistant team.• Closing of files with printing bureaus.• Development of 3D prototypes for organizing stands and events.
Allan Fernandes Education Details
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Universidade Estácio De SáMarketing Internacional -
Marketing Publicidade Design Gráfico
Frequently Asked Questions about Allan Fernandes
What company does Allan Fernandes work for?
Allan Fernandes works for Avenue Code
What is Allan Fernandes's role at the current company?
Allan Fernandes's current role is Lead Product Designer.
What schools did Allan Fernandes attend?
Allan Fernandes attended Espm Escola Superior De Propaganda E Marketing, Universidade Estácio De Sá, Universidade Paulista.
Who are Allan Fernandes's colleagues?
Allan Fernandes's colleagues are Kathellin Bleinat, Tiago Carvalho Perin, Cristiane Cunha Nascimento, Jessica Limotyrakis, Rafael Romão, Adler Las-Cazas, Marcelo De Alencar.
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Allan Fernandes
Mkt & Branding At Unilever | Growth | Innovation | Esg | Volunteering | Trend Watching | Culture | Digital | Insights | Planning | Pr | Marketing | CommunicationSão Paulo, Sp -
Allan Fernandes
Customer Support | Customer Service | Customer Experience | Customer Success | Vip Manager | Igaming | Latam | Bilingual 🇺🇸🇧🇷Vila Velha, Es
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