I help sales engineers tell better stories with video, animation, and code. As demo architect, I support our global team of sales engineers with fresh content to move deals forward, build custom demo web application & channel capabilities to solve for challenging enterprise requirements, and work cross-functionally across the business with product marketing, brand teams, product design, IT, and GTM to grow our ARR and deal ACVs.

In this role, I brought deep product expertise in the content management domain and 25 years of design and development experience to the domain of sales engineering — with solid results, winning deals with global brands like Sephora, Nike, Heap and more. Leveraged advanced discovery techniques from UX and web development domains, and applied subject-matter expertise on a wide range of communication and media topics to bear as a trusted adviser to customers buying complex enterprise software.

As a product and domain expert, I helped companies in commercial and enterprise segments navigate the complex technology landscape when designing their digital customer experiences.

Designed and built Datica’s public brand, through the website, email, print, trade shows and events, video, podcasting, and even books. Worked on UX insights for Datica’s HIPAA-Compliant Cloud product team. Created a variety of web-based solutions for interactive experiences, architected content management solutions and workflows, and conducted training & skill-building workshops. Executed on our content marketing strategy (high volume, many unique web features) that helped Datica successfully raise Series B rounds as a startup and grow from $1m-$5m in annual revenue.

At HealthSparq, I design & help develop the visual layer for our front-end team. I play the role of a general-purpose UX designer, and so may be used at any stage in design or development, from concept validation to whiteboarding, through wireframing, prototyping, and visual design. I have focused my work in three areas: The first is creating a pattern library platform for documentation, integration with the front-end team, visual exploration using real code, and basic prototyping. The first was built using Jade and Foundation, and had fairly basic interactivity. The second is being rewritten from the ground up using Ember, and will include versioning and integrate directly with the front-end teams' stack.The second is acting as a full-service designer/developer for our marketing team. I built and launched the new healthsparq.com on a highly customized Statamic CMS. My main contributions here were to the project discovery process, content strategy and modeling, workflow development, training, back & front-end development, and initial hosting setup. An outside agency was used for the brand development, but as the first product with the new brand, quite a lot of visual exploration was done to embody the new brand launch.The third area of focus for me at HealthSparq has been an ongoing series of design and UX education through presentations and other documentation. As the first dedicated designer hired at HealthSparq, there has been an enormous demand for design thinking and a need for design education in the context of our objectives. This is done by expanding our weekly internal design demos to educate on topics such as animation, color theory, typography, responsive and mobile design. As a part of my regular UX design tasks, I strive to use the right tool for the job at hand: whiteboarding, paper prototyping, Keynote for animations, HTML prototyping, and tools like InVision, Axure, and UXPin to create useful, testable prototypes.

Web & mobile development, user experience design, all aspects of video production, presentation design, event production, art direction, social media marketing.

Produces and designs high-quality print, web, multimedia and video work for a variety of clients and industries, including:HPIntelEpicorEMI MusicPrimavera SystemsUniversal StudiosVerve RecordsCopper MountainLuis Palau Association

Directed, planned, budgeted and engineered all types of rich media projects, including audio, video, web and interactive. Acted as account manager and primary client contact. Interviewed and hired contractors as needed. Performed high-level content development, writing and editing. Acted as lead information architect for interactive media projects.

Senior Rich Media Developer/ Motion Designer:Designed and produced advanced rich media web sites and demos for web, kiosk and CD-ROM. Created interactive video proposals and demos built with Flash, QuickTime and Director.Senior Art Director:Designed and produced web sites, online and CD-ROM-based multimedia and print projects. Created workflows and established asset-management strategies. Trained other team members in the latest tools, technologies

Senior Art Director Responsible for primary visual marketing communication projects, including identity system, product catalog, web site, advertising, trade show environmental graphics and other collateral materials. Multimedia DesignerWorked with Pierian Spring’s software development team on their interactive science products. Created, organized and produced the Discovery Toolkit, a monthly CDROM collection of multimedia clip art, including digital video, sound effects, photos and illustrations. Produced the Teacher’s Toolbox, the accompanying tabloid-sized newsletter.