Allie Patterson Email and Phone Number

• Attend meetings for all projects and assist with the development of creative briefs and strategy plans.• Develop marketing project plans, content maps and content calendars based on creative briefs.• Collaborate with leadership on an ongoing basis to establish social media plans and calendars.• Create and deploy social media content and advertisements including targeting and monitoring of posts. • Enter audience interactions into salesforce/CRM to ensure appropriate follow-up.• Deploy web content based on defined marketing plans, including search engine optimization (SEO) and meta-tagging.• Cross training in deploying email campaigns.• Use project metrics and key performance indicators to evaluate strategies and make adjustments as needed.• Use Google Analytics (GA4)to track and analyze KPI's.• Use Meta business suite tools to create, deploy and analyze ads.• Gather, analyze and present social media, web and social media sentiment data.

• Oversaw 30-40 clients to improve their online reputations and brand presence in various industries.• Responsible for managing a content writer and distributed work accordingly.• Developed high-level campaign strategies using SEO knowledge. • Oversaw the optimization of written and visual content, social media profiles, and websites to improve SEO in Google search results. Aided in content and social media optimization when needed. • Guided the execution of social media strategies for various level clients and communicates necessary strategies with content writer.• Executed social media strategies for branding level clients and managed content calendars with scheduling tools like HootSuite.• Utilized paid ads on Facebook, Instagram, and Twitter to boost the online brand of clients.• Compiled and analyzed data as it relates to campaign progress and success.• Effectively communicated all essential campaign information to clients - including social media and website metrics - on a monthly basis.

• Managed 15-20 clients to improve their online reputations and brand presence in various industries.• Developed campaign strategies and written content using SEO knowledge. • Executed social media strategies for each individual client and manage content calendars with scheduling tools like HootSuite.• Utilized paid ads on Facebook, Instagram, and Twitter to boost the online brand of clients.• Compiled and analyzed data as it relates to campaign progress and success• Effectively communicated all essential campaign information to clients - including social media and website metrics - on a monthly basis.

• Used SEO knowledge to write, manage, and create content for webstaurantstore.com• Completed general website maintenance

• Aided Dr. Kelly Poniatowski in research, writing literature reviews and analyzing data

• Researched, developed and facilitated the annual tabletop exercise for the college’s Emergency Management Group

• Managed content via the Elizabethtown College Athletics website• Edited and organized athletics hall of fame archive content

• Aided in the writing of press releases • Created content for social media platforms and managed website content