Jennifer Alonso Email & Phone Number

Manhattan, Kansas, United States

Manhattan, Kansas

• Create innovative designs to elevate and differentiate branding and marketing and advertising initiatives.
• Meet with client to determine marketing and design vision, scopes of work, budgets, and deliverable timeframes.
• Create logo/icon designs
• Create brand standards
• Format designs and media for use in print, social and online advertising.
• Take and manipulate images for use on website to promote company offerings online.

Manhattan, KS

• Develop creative designs including print materials, event promotion, packaging, power point presentations, banners, web graphics, and social media posts.
• Design and produce visual communication for multiple high-profile Kansas Farm Bureau events, including the YF&R Conference and Kansas Farm Bureau Annual Meeting. Worked collaboratively with cross-functional teams to.
• Manage print project bidding process, resulting in the selection of qualified vendors to complete projects within budget and on time, while maintaining positive vendor relationships through effective communication and.
• Implemented a streamlined project request system for county coordinators. Collaborated with coordinators to identify pain points in the system and utilized project management tools to develop a more efficient and.
• Redesigned company's homepage using only existing site components; reduced bounce rates by 25%.

Manhattan, Kansas

• Shaped creative strategy, content planning, project management and visual direction for all marketing materials including 40+ major catalogs, postcards, flyers, retail signage, email, website, social media, and video.
• Address marketing and communication challenges by leading the design team to bring their ideas to life creatively through team brainstorming sessions.
• Recognize creative development opportunities within the design team and develop training programs.
• Reduced the direct mail budget by 20% by researching cost effective direct mail options and implementing more targeted direct mail campaigns.
• Designed layouts for multi-media projects including social media posts, direct mail catalogs, brochures, and advertisements from concept through completion.
• Directed over 60 photo/video shoots annually and oversaw all website, catalog, and email product photography.

Manhattan, KS

• Provides leadership to develop and maintain a high-quality Cheer program that promotes school spirit.
• Supports each participating student in achieving a higher level of skill, an enhanced appreciation for the values of discipline and teamwork, and an increased level of self-esteem.Duties include: planning of all.

Manhattan, Kansas, United States

• GRAPHIC DESIGNERGTM Sportswear/July 2003-July 2013Brought to life creative briefs for print media including direct mail catalogs, brochures, advertisements, and trade show banners. Effectively managed multiple projects.
• Designed layouts for print media including direct mail catalogs, brochures, advertisements, and trade show banners from concept to completion.
• Coordinated and directed photo shoots as well as edited photography for print and digital media.
• Saved $10,000 over a year by implementing color standards in direct mail and reduced revision to color proofs by 75%.
• Increased overall productivity by 25% by implementing digital assets standards.
• Reduced direct mail revisions by 25% by designing and presenting creative brand boards for direct mail catalogs that facilitated communication with management and creative team.

• Created template and custom embroidery designs.
• Researched and implemented new digitizing software, and trained artists on the new software.
• Occasionally worked as a Screen Print Artist to create template and custom designs during slow periods of the year.