Allison Handler Email & Phone Number

New York, Ny

*Drive brand image by partnering with design from product conceptualization through final store assortment selection. *Complete financial accountability for brand*Responsible for full circle business analysis down to the sku level and by door level for allocations. Develop strategies and make business recommendations to VP and President based on findings.*Analyze current department landscape to identify "white space" opportunities *Manage in-season business by… Show more *Drive brand image by partnering with design from product conceptualization through final store assortment selection. *Complete financial accountability for brand*Responsible for full circle business analysis down to the sku level and by door level for allocations. Develop strategies and make business recommendations to VP and President based on findings.*Analyze current department landscape to identify "white space" opportunities *Manage in-season business by tracking and analyzing sales information to identify opportunities to increase sales, improve margin, and decrease markdowns.*Filter all selling information to design and strategize ways to react to selling information as quickly as possible. *Diligently partner with production in the style development process, costing of goods, and style allocation to achieve best quality goods at competitive prices while still maintaining integrity of the brand. Track goods thru in-store delivery *Work closely with cross-functional partners to develop & implement product assortments & business strategies based on retailers' needs*Build pricing architecture and track gross margin throughout product development process to ensure corporate targets are met.*Create seasonal framework by sku using historical analysis and market trend. Manage all product categories and make recommendations on fabric & trim selections*Ownership of monthly delivery buys. Ensure class penetration and ratio of sold goods to available goods are desirable based on timing. Also manage all fabric & trim ownership. *Advise on markdown strategies and chase opportunities to appropriately manage inventory, sales, and overall profitability. Implement "fast-track" chase business strategy.*Develop seasonal and quarterly key item & promotional programs. Manage replenishment program and ensure product offering, ownership by size, and overall penetration is desirable. *Constantly stay abreast of competitive and key market information. Show less

Account Executive for Studio M, diffusion brand sold exclusively to Macy's department store* Responsible for $20 million of business annually, working with three different buying offices (Better Sportswear, Petite Better Sportswear, and Women's Better Sportswear)* Participate in bi-monthly markets, interacting daily with buyers and management teams to sell/merchandise product and indentify opportunities for future growth* Manage day-to-day account maintenance including: pricing… Show more Account Executive for Studio M, diffusion brand sold exclusively to Macy's department store* Responsible for $20 million of business annually, working with three different buying offices (Better Sportswear, Petite Better Sportswear, and Women's Better Sportswear)* Participate in bi-monthly markets, interacting daily with buyers and management teams to sell/merchandise product and indentify opportunities for future growth* Manage day-to-day account maintenance including: pricing strategy, handle purchase orders, execute monthly order proposals, advise on markdown strategy & assistance, manage replenishment program, control open-to-sell inventory, working closely with coordinators in the field to develop individual door strategies, etc.* Analyze weekly sales reports, identify best-selling items and trends, in addition to highlighting potential issues and developing problem-solving strategies* Identify and implement best strategies for increasing sales and maximizing opportunities to grow business*Develop monthly sku plan based on accounts' needs. * Collaborate with product development team to merchandise collection into monthly deliveries based on retailers' needs and market trends. Show less

Organized and attended all major trade shows/markets representing the brand* Worked with the product development team to conceptualize seasonal product offering, utilize knowledge of the market to advise on sales projections* Full e-commerce management including developing and employing all new concepts for site * Conceptualized, planned, and executed all major special events * Created and implemented all marketing materials for company, including press kit, look books, signage,… Show more Organized and attended all major trade shows/markets representing the brand* Worked with the product development team to conceptualize seasonal product offering, utilize knowledge of the market to advise on sales projections* Full e-commerce management including developing and employing all new concepts for site * Conceptualized, planned, and executed all major special events * Created and implemented all marketing materials for company, including press kit, look books, signage, promotional products, direct mail pieces, etc.* Managed all e-marketing initiatives, including monthly e-newsletter, blog, and email ad campaigns* Coordinated, styled and oversaw all photo shoots seasonally Show less