Allison Hoffman Email & Phone Number

Charlotte, North Carolina, United States

Currently providing SEO and content marketing consulting servicesPerform SEO audits and keyword research analysis for client websites and use data to create SEO RoadmapWork with clients to implement SEO Roadmap with goal of increasing organic search traffic and conversionsConduct customer journey mapping workshop with sales and marketing leaders and created a persona-based content marketing strategyProvide SEO reports using Google Analytics, and make conversion tracking recommendations based on business goals

Charlotte, North Carolina Area

Optimized Business Journals checkout flow by adding improvements to the subscription renewal process and the option to save a credit card and address during checkout, use promo codes and test different price offers. This work resulted in a 32% increase in total site conversion Y/Y.Worked cross-functionally to test new subscription landing page which had a 16% improvement in conversion vs the controlRestructured forms for Business Journals listing products resulting in a 5% increase in revenueIncorporated the option to pay with PayPal on bizjournals.com, which led to a 2% increase in conversionExecuted Business Journals City Pass, a subscription upsell product, which has a 20% conversion rate year to dateManaged the strategy and development of all e-commerce products by leading engineering, design and QA resourcesPartnered with business stakeholders to identify new feature opportunitiesPrioritized all e-commerce features and bugs on roadmap in JIRA and ConfluenceAnalyzed user research and performance data and collaborated with UX designers to guide product developmentCreated user stories and acceptance criteria for all e-commerce feature and bug storiesWorked with Architects and Tech Leads to identify potential roadblocks prior to development and manage project scopeParticipate in Agile/ Scrum ceremonies including daily standups, planning, demos and retrospectivesFacilitated story blueprinting and sizing meetings with development teamSelected by executives as a member of the 2020 Bizjournals Leadership Academy for Emerging Leaders

Mooresville, Nc

Served as the Lowe’s SEO team’s IT point of contact by identifying site issues, communicating impact and working with IT to resolve issues. This process resulted in a 90% decrease in Google errors Y/Y.Prioritized all SEO team defects and enhancements and report priorities to director each month Chosen by management to co-lead an effort to expand Lowe’s use of Bazaarvoice and presented a proposal to the Vice President of Customer Interfaces. This project resulted in the creation of a new Consumer Generated Content team.Led and launched Bazaarvoice Spotlights product on Lowes.com as a test. This test resulted in the addition of Ratings and Review content to 300 pages on the site.Wrote requirements for Lowesforpros.com SEO redesign stories and worked with IT teams to implement requirementsAnalyzed weekly Natural Search Adobe metrics and reported traffic and sales performance to directorMaintained and managed SEO Business Activities plan for Lowesforpros.com redesignCreated process for and oversaw implementation of SEO content on over 150 category pages for the Lowes.com redesignDesigned and led SEO team QA strategy for https launchSelected by management to complete Lean Six Sigma Yellow Belt training

Charlotte, North Carolina Area

Oversaw the vision and execution of SEO strategy across all SEO clients, including Fortune 50 to Fortune 1000 companiesManaged SEO team by assigning tasks, training on reporting, methodology and tools, and fostering professional growthMonitored website health and collaborated with client development teams to rectify technical website issuesContributed to successful redesign projects with technical SEO best practices, goal tracking requirements, and testing Developed and implemented a SEO and content marketing strategy for a top-selling semi-truck manufacturer resulting in an 187% increase in natural search conversions Y/Y

Charlotte, Nc

Created and executed content marketing strategies Trained teammates on SEO best practices and how SEO can be used for lead generation

Charlotte, North Carolina Area

As a Search Engine Optimization Project Manager at Web Full Circle, I manage my client's "Local" SEO, Pay Per Click, and Search Engine Optimization campaigns. I use a variety of tactics to provide both on-site and off-site optimization for my clients. While performing on-site optimization, I work with Adobe Dreamweaver, Wordpress, and a variety of content management systems.-Manage approximately 40 mid-level SEO client accounts-Develop and implement onsite optimization tasks such as writing search engine friendly content, inter-site linking, adding relevant meta data, and image optimization-Create high-quality inbound links for each client -Analyze client’s progress using Google Analytics and monitor their site using Google Webmaster Tools-Update clients on their site’s progress by creating monthly reports and conducting monthly status calls-Monitor the status of client’s Local SEO and PPC accounts-Create web 2.0 blog properties and develop 2.0 linking strategies-Conduct keyword research to determine effective, lead generating terms for clients

I specialize in search engine optimization for over 20 clients both in the Charlotte, NC area and nationwide. I ensure that our client's websites rank at the top of the search engine results pages. I am experienced in both on-site and off-site optimization.-Manage 20+ small to mid-level SEO client accounts -Write search engine friendly website content-Perform onsite optimization tasks using Dreamweaver, Wordpress, and a variety of content management systems-Provide offsite optimization by creating inbound links for client’s websites-Create monthly reports updating clients on the status of their campaign

As a campaign assistant, I performed receptionist duties such as answering the phone to provide campaign information and greeting and interacting with the public. I also responded to campaign emails and requests through the campaign website for bumper stickers, yard signs, and campaign literature. I coordinated signage advertising in every county throughout the state. I also compiled guest lists and created name tags for fundraising events.

I developed an expertise in social media through my internship with Bride Attraction. Bride Attraction teaches wedding professionals how to market to brides. I performed social media tasks by managing Bride Attraction’s Twitter and Linkedin accounts. While managing Bride Attraction’s Twitter account, I provided Bride Attraction’s Followers with helpful tips and information by researching wedding reception and event trends and then posting 30 Tweets every weekday. When working with Linkedin, I expanded Bride Attraction’s following by inviting members to the Bride Attraction group and posting weekly topics on the discussion board. I also helped with a Bride Attraction seminar in Atlanta, Georgia.

My tasks included researching wedding reception and event trends and then using this information to schedule tweets, write blogs, and also update Facebook fans. I scheduled one tweet per hour during the work week, and also recruited more Followers to the Twitter page. I also posted three blogs per week using Wordpress. While managing MusicMASTERDJ’s Facebook account, I updated fans with a “Tip of the Week,” posted on the Wall, recruited more fans to the page. I acquired some marketing experience by reaching out to Greek organizations and other clubs at the University of Georgia.

Over the summer of 2009 I was a development intern at the Make-A-Wish Foundation of Georgia and Alabama. I assisted in planning the “Evening of Wishes” special events by putting together the guest lists and scheduling speakers to talk at the events. I also attended meetings with donors and hosts of the “Evening of Wishes.” In November I had the opportunity to help with the auction at the 2009 Celebration of Wishes Gala. My other tasks included grant writing, coordinating an appeals campaign, organizing the donor recognition program, and compiling a 2009 donor giving analysis for the chapter’s business plan.

I raised over $24,000 for various schools including the University of Georgia, Brevard College, Kennesaw State, University of Tampa and University of North Florida.