Since its beginnings in 1865, National Horseman magazine has a long history of setting the standard for the show horse industry. In 2014, Allison Lambert purchased National Horseman, becoming only the sixth publisher in its history. Allison’s 20 years with the business has been an integral part of the growth and development of the magazine. As the next generation publisher, it’s her focus to provide their readership with the most accurate and up-to-date news, beautiful photography, informative and interesting articles, and cutting-edge design, while carrying on the traditions that National Horseman was founded on nearly 150 years ago. In her first year as publisher, she expanded their coverage to include the Morgan horse Industry, making National Horseman the only glossy magazine to cover both Saddlebred and Morgan horses inclusively in the same publication. In 2016, she broadened the National Horseman brand even further, with the launch of, National Horseman Arabian. Just like its sister publication, National Horseman Arabian is a high-end coffee table magazine that promotes the Arabian breed and equestrian lifestyle with 6 beautiful issues per year.In 2018 Allison expanded National Horseman beyond magazine publishing, with the launch their much anticipated retail brand, Stylish Equestrian. In it's first year, Stylish Equestrian earned widespread popularity within the equine community, gaining over 25,000 organic Instagram followers in the first 13 months and quickly established themselves as the 'premiere luxury marketplace for the modern equestrian'.