Allison Mcgee Email and Phone Number

Public Affairs• Oversee communications strategy for Kroger Mid-Atlantic consisting of 110 stores in five states while serving as Kroger spokesperson protecting our reputation and sharing our story to solidify Kroger as a leading grocer • Provide leadership to internal corporate, division, and store teams and external public relations firms to manage positive and negative media coverage to protect the brand• Increase media coverage to contribute to sales, hiring needs, promote trendstories, and spotlight community efforts by increasing media outreach by over 75% annually• Create strategic media plans to balance labor union news coverage • Lead crisis management for district/store closings, food safety concerns, customer accusations, corporate mistakes, etc.Government Relations• Advancing Kroger’s license to operate by lobbying on grocery-impacted legislation resulting in the passing of two alcohol bills in West Virginia that increased sales• Building relationships with legislators to advocate for issues that matter to our company which impacted the creation of an emergency statewide rule in West Virginia during COVID• Collaborating with grocery industry partners to establish and maintain the Virginia Food Industry Association, the first grocery-retail-focused group in Virginia to influence key stakeholders to advance industry initiatives Community Relations • Drive Kroger’s Zero Hunger | Zero Waste initiative by raising community awareness from 19% to 29% on a goal of 25%, partnering with hundreds of hunger relief partners across our footprint and enhancing sustainability by improving store food rescue donations from 77% to 98% in one year• Provide leadership and oversight to the development of the online portal for community donation requests, improving process efficiency • Oversee corporate community involvement that directly contributes to Kroger recognition as the most generous company in America

Public Affairs• Served as Kroger spokesperson sharing our story to solidify Kroger as a leading grocer • Led earned media efforts to manage positive and negative media coverage to promote/protect the brand• Revamped media outreach strategy incorporating a proactive approach resulting in volume from 30 to over 200Advertising Expense & Budget• Developed and managed a $31 million advertising budget• Provided weekly projections to accounting to ensure an accurate period close• Submitted invoice payments in EAA accounting systemCommunity Relations • Provided leadership and oversight to the development and ongoing management of the online portal for community donation requests, improving store-level process efficiency • Guided corporate community involvement that directly contributes to Kroger recognition as the most generous company in AmericaMarketing• Managed television, radio, and outdoor marketing Loyalty• Assumed extensive Loyalty Analyst responsibilities of managing releases, store issues, and customer problems• Oversaw and resolved customer loyalty issues

In-House Communication and Training Program • Established and managed KTV for Mid-Atlantic, which provided communication, training, and merchandising videos to aid associates in better assisting customers o Built and trained a production team by providing hands-on leadership o Coached nonprofessional on-camera and/or voice talent o Collaborated with division leadership to develop and design KTV programming and with legal on contracts and releases for programming• Decreased expenses to division by transitioning production from external to internal• Selected as a founding member of the KTV Advisory Board to develop a sustainable model to support the advancement of KTV and develop onboarding training

Local Programming Production• Supervised 20 contractors to manage full production delivery of 13 local programs for WCOX 9• Provided full production delivery serving as producer, director, editor, videographer• Administered outside production and equipment budget of $200,000• Collaborated with Marketing, Human Resources, and Cox Media on campaigns System Goals and Initiatives• Interacted with marketing to promote Cox products and services• Corresponded with community organizations to publicize events• Directed contractors toward fulfilling company goals and initiatives• Brainstormed with senior team to support company initiatives through local programmingLegal• Negotiated annual contracts for nonemployee contractors• Initiated correspondence with legal department to ensure proper contracts, releases, insurance, etc. for shows and eventsPublic Access• Oversaw 20-25 public access users while ensuring the legality of programs• Proactively communicated policies, procedures, and changes to users