Allison Wilson Email & Phone Number

San Francisco, Ca, Us

United States

Provided guidance and support in corporate communications, public relations, media relations, analyst relations, and internal communications.

San Ramon, California, United States

Spearheaded efforts to cultivate trust, credibility, and engagement with various audiences by managing analyst relations, media outreach, corporate messaging, and public relations initiatives. I guided a team composed of a senior manager of corporate communications, an analyst relations specialist, and a global PR agency in order to attain business objectives. I actively forged collaborative relationships with external PR agencies and played a pivotal role in broadening my scope as a leader in corporate communications.My key contributions:• Achieved 30% increase in AI-related media coverage within one year by supporting company's successful acquisition of conversational AI platform.• Boosted company's interaction, visibility, and influence with diverse analyst community by deploying effective strategies.• Secured and maintained leadership positions in key industry analyst reports across North America, EMEA, and LATAM.• Attained No. 1 Share of Voice in media coverage among competitors across targeted publications, showcasing company's dominance and relevance in industry.• Bestowed with 3 Frost & Sullivan Best Practices Awards in 2023, acknowledging outstanding achievements in Generative AI, APIs, and competitive strategy in LATAM.• Exceeded expectations for post-event survey scores by orchestrating and delivering exceptional content for 2023 Analyst and Influencer Summit in Porto, Portugal.

San Ramon, California, United States

Executed brand awareness and communications strategies for a leading global customer engagement platform provider. Oversaw media relations, corporate messaging, the newsroom website, and the corporate blog. Secured impactful speaking engagements and award opportunities. Differentiated the business narrative and value proposition through the planning, execution, and measurement of external and executive communications programs.My key contributions:• Optimized corporate and product visibility in three new priority regions: EMEA, LATAM, and DACH by establishing media relations objectives.• Authored and placed thought leadership articles in esteemed technology publications like VentureBeat and Forbes.• Solidified company's financial standing in public eye and secured placements in tier 1 technology and business media outlets for quarterly earnings announcements, including CNBC, Barron's, and ZDNet.• Improved PR request process by introducing new criteria and checklists to determine most effective strategy, approach, and channels for corporate, partner, and product initiatives.

Austin, Texas, United States

*Business later acquired by Five9I was responsible for creating authentic and organic communications programs for leaders, facilitating the articulation and tailoring of narratives to specific target audiences. Also, I led the development of resources and strategies to establish corporate communications programs and a comprehensive content library. Engaged with cross-functional teams to analyze market trends, competitive landscapes, and customer insights, offering actionable recommendations for messaging and positioning strategies.My key contributions:• Achieved key awards, speaking opportunities, media coverage, and analyst report placements, along with successful paid media campaigns, supporting organizational vision, goals, and objectives.• Increased operational and organizational efficiencies by formulating strategic improvements.• Received Aragon Research Hot Vendor Award for low-code Conversational AI Platform.

Greater New York City Area

Offered effective assistance as a trusted advisor in public and media relation to elevate DXC’s brand image. I delivered insightful recommendations on strategic initiatives, change programs, and priorities.In addition, I directed the development and execution of a global PR strategy for the end-end IT services providers’ three distinct vertical businesses: Insurance, Healthcare & Life Sciences, and Travel, Transportation, and Hospitality.My key contributions:• Generated high-impact stories featuring company's successes by leveraging strong relationships with key media outlets.• Attained on-site and virtual press briefings, along with positive post-event coverage by overseeing media outreach during large industry conferences in healthcare and insurance.

Greater New York City Area

Established North American corporate communications program. I orchestrated, executed, and personally managed media outreach, speaking engagements and award initiatives, driving heightened brand recognition throughout the region. I took the lead in crafting an all-encompassing North American Thought Leadership Program, which involved placing executive bylines and leveraging data to develop standout branded research projects.My key contributions:• Ensured successful placements with top-tier publications by writing and pitching articles on behalf of the Executive Team.• Achieved No. 1 share of voice among competitors for three consecutive quarters by directing North American media and influencer relations, social media, thought leadership, and PR strategy for corporate, customer, and product news.

Ann Arbor, Mi

Consulted with internal clients and executives to establish the vision, including long-term expansion and redesign, for multichannel publications in the UMHS Office of Development. Implemented measurement program through reader surveys and online analytics. Notable Contributions:- Launched Medicine at Michigan Monthly, a monthly electronic newsletter to complement the quarterly print publication. - Managed and created engaging content for newsletters, websites and social media to convey the impact of the health system, medical research, education, science and care to a diverse audience of patients, donors, alumni and faculty.- Played key role in selecting and managing vendors during redesign of Medicine at Michigan magazine. - Initiated redesign of electronic newsletters for the Department of Surgery and U-M Cancer Center.

Orlando, Florida Area

Managed public relations activities for clients in the technology industry, including media relations; analyst relations; thought leadership program; measurement and reporting; SEO and social media. Delivered thought leadership to clients by researching and applying for trade show speaking opportunities, industry awards and placing articles in target publications. Proactively engaged top-tier journalists and analysts to build relationships and garner coverage for clients.Notable Contributions:- Launched successful U.S. introduction campaign for London-based global benefits management and employee engagement software provider, which resulted in media coverage in top tier publications including WIRED, Human Resources Magazine Online, HRO Today and About.com, as well as speaking opportunities at two top industry conferences in less than six months.- Initiated rebranding campaign for leading multichannel marketing platform provider, garnering proactive coverage, contributed articles and journalist briefing opportunities with target publications, including DM News, Destination CRM, 1to1 Media and Customer Magazine.- Effectively promoted a semiconductor chip for indoor-location by a Dublin-based company, securing briefings and coverage in top industry and mainstream publications, including the Wall Street Journal, CNET and Venture Beat, and an EDN Hot 100 Product of 2013 award.

Gainesville, Florida Area

Developed and managed content for UF Health’s internal communications including employee newsletters, employee portal and executive communications. Counseled leadership and internal clients on organization-wide communication initiatives. Appraised and updated external corporate site content and social media sites. Served as media on-call weekend liaison with the ability to respond to media requests with careful attention to hospital values, patient rights and HIPAA guidelines.Notable Contributions:- Organized communications plan for corporate rebranding campaign.- Managed organization-wide communications initiative to improve the patient experience at UF Health hospitals and clinics, including production of written, digital and video content.- Expertly led writer’s workshop for corporate communications contributors.

Master Of Arts - Ma, Mass Communications

Bachelor Of Arts - Ba, Advertising And Public Relations