Allison Barrick Email & Phone Number

Carlisle, Pennsylvania, United States

Carlisle, Pennsylvania

-Act as a liaison between the digital marketing and web teams by building pages and providing content on brand websites while also keeping in mind current marketing campaigns and product knowledge. -Assist in content development for marketing automation campaigns through Marketo.-Develop a variety of content for brand websites - specifically in commercial roofing.-Work collaboratively with the marketing team, web team, product managers, developers, multimedia, and graphic design to manage projects within the creative services team through ProWorkFlow and Jira.-Aid in the governance, auditing, upkeep, and placement of all content on the back-end of the websites and content management systems.-Assist in the construction of the digital marketing team; including establishing best practices, implementing policies and procedures, and developing a comprehensive digital marketing plan.Notable projects: Undertook the development of two new websites for CCM's largest commercial roofing brands. Duties included: building pages in Sitecore Experience Platform, developing written copy for sites, providing imagery for pages, working closely with UI/UX through the testing process."Carlisle Construction Materials LLC (CCM) is a diversified manufacturer and supplier of premium building products and related technologies for the commercial and residential construction markets. CCM is a $2 billion division of Carlisle Companies (NYSE:CSL). It employs over 2,400 people and operates 26 plants in North America and 5 in Europe."

Pittsburgh, Pa

-Managed the listing process for online marketplaces EquipmentOne.com, SalvageSale.com and Competibid.com.-Was responsible for handling all assets in the energy field, as well as major fleet transportation strategic accounts.-Provided content for product postings.-Utilized content management system to edit and display products.-Maintained open channels of communication with other departments, sellers, and buyers throughout the listing process.Established in 1958, Ritchie Bros. (NYSE & TSX: RBA) is the world's largest seller of used equipment for the construction, transportation, agriculture and other industries. Designed to complement Ritchie Bros.' live auction services, Ritchie Bros. EquipmentOne is a secure online marketplace that offers self-serve convenience, price control and the ability to sell equipment without moving it.

Pittsburgh, Pa

-Product marketing for GMP's B2C website, NoBetterDeal.com and B2B website, GencoMarketplace.com-Provided content for product postings-Utilized content management system to edit and display products-Content and creative development for marketing emailsGENCO Marketplace is a wholly owned subsidiary of GENCO Supply Chain Solutions – a global supply chain management company. GENCO Marketplace is America’s largest wholesale liquidator of store returns and closeout merchandise, selling $5 million worth of products every business day.

Pittsburgh, Pa

-Social media management for clients(Facebook, Twitter, Pinterest, Google+, etc)-Pitching to journalists and responding to HARO, etc. requests-Occasional press release development and distribution-Copywriting as needed-Broadcast monitoringThe Content Factory is an online public relations and web content agency that specializes in social media management, public relations, copywriting, SEO, blogging and more.

Pittsburgh, Pa

-Internal communications-Writing and designing the North American section of the company magazine-Extensive editorial work-Broadcast monitoring-Material development-Event planning supportLANXESS is a leading specialty chemicals company with sales of EUR 9.1 billion in 2012 and roughly 17,200 employees in 31 countries and 49 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals. Member of the DJSI, CDLI and a DAX company.

Hershey, Pa

-Served as an information source for guests-Assisted VIP guests throughout their stay-Resolved and mediated guest conflict-Some sales associate work-Worked closely with Hershey ResortsHershey Entertainment & Resorts is a privately held hospitality and entertainment company founded in 1927 by Milton S. Hershey. Hershey Entertainment & Resorts has 1,650 full-time and 7,400 part-time and seasonal employees running Hersheypark, the Giant Center, multiple resort locations and more.

New Wilmington, Pa

The Holcad is a weekly student-run newspaper serving the Westminster College community, as well as nearby areas.-Wrote weekly assigned stories-Met deadlines-Interviewed sources-Occasionally took photographs for assignments

Camp Hill, Pa

-Press release writing-Event planning support-Developing website material-Media list-forming-Newsletter writing-Broadcast monitoring-Media relations-Photography-Philanthropic collaborationRite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion.

Ba, Public Relations

Activities and Societies: Sigma Kappa (Vice President of Communications), The Holcad newspaper (Staff Writer), Campus Programming Council.

Education record