Allison Bartkus Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Involved in the pre and post-sale process, taking ownership of the client relationship and managing through completion.
• Develop strategic media plans for clients across mobile, desktop, email and social.
• Ensure the brand strategy is communicated, understood and implemented by all cross-functional groups and work across all teams to execute against brand KPIs.
• Manage client communication; leading campaign kick-off calls.
• Continuously monitor and optimize campaign metrics for delivery and performance; provide detailed reporting and recommendations for optimizations and up-sell opportunities.
• Develop wrap up analysis reporting at campaign completion and recommend best practices for renewal of future business.

Freelance

• Christina Rose Events is a full-service, custom Event Planning & Design company.
• Manage content calendar for the brand and execute against it, including developing content concepts from ideation through execution, ensuring messaging is consistent with marketing objectives.
• Create giveaways to promote across social accounts to engage and obtain followers.
• Photograph and edit images, as well as writing all copy.
• Increased followers on Instagram by 95% in one year.
• Track the performance of all social media activity to optimize strategy. Proactively stay up to date on evolving platform changes as well as new social media tools to benefit the brand.

Stamford, CT

• Established deep relationships with clients by communicating performance on a consistent basis and ensured all expectations and deadlines were met.
• Worked with cross functional teams to develop, implement and analyze campaigns to establish benchmarks and plan for future success.
• Managed special promotions by coordinating with partner and internal teams to ensure product catalogs were submitted on time and offers were promoted correctly to increase order production.
• Took lead in resolving any operational or system issues that occurred with the appropriate team in a timely manner.
• Collaborated with Marketing and Operations Teams to implement a new testing plan with ROKT to grow sales by 40% in 2016.
• Managed and strengthened relationship with Amazon which enabled greater information sharing and grew partnership sales by 20%.

Danbury, CT

• Successfully resolved client issues, prioritized and executed campaigns. Increased company revenue and client satisfaction through placement recommendations and optimizations.
• Managed all implementation aspects of advertising campaigns through efficient use of business systems.
• Assured that each element of the media campaign supported clients’ development goals.
• Analyzed campaigns to determine if they were successful and applied findings to future campaigns in order to improve results.

New York, NY

• Helped drive $1.7M in sales leads during the first six months for both display and search.
• Vetted potential advertisers, ensuring quality partners for the MSN network.
• Served as a first tier troubleshooter and escalation point for advertising inquiries and client issues.
• Utilized strong interpersonal and communications skills, providing clients optimal advertising solutions to meet their campaign goals.
• Collaborated with Marketing Team to develop a new contact form for advertising inquiries and a new process to field leads, increasing the number of sales leads acquired by 40%.
• Assisted Sales Planners with initial client set-up and revisions, inventory research/reservations, along with creative submission and optimization. Monitored contracts in advance of expiration to increase renewal.