Allison Wolfe Email and Phone Number

-Develop and execute Vooks content strategy, curate titles and collections based on performance-Represent Vooks in the children's publishing community, negotiate licensing agreements-Lead Vooks sub-licensing initiatives

Content advisor for Vooks, storybooks brought to life

-Collaborated cross-functionally to execute integrated marketing strategy for series launches and sustain campaigns-Managed integrated calendar for all Disney Junior and Disney+ animated franchise properties in development and production

-Conducted school studies with 3-6-year olds, gauging story/character appeal and comprehension for current series in production and projects in development-Analyzed research findings and present insights that informed brand development, franchise drivers, and cross-functional planning-Created social-emotional learning curriculum for series that guided creative development and brand strategy-Advised and consulted cross-functionally on franchise/marketing activations and content using Disney Junior IP

Supported development of launch strategy for Mira: Royal Detective, a new Disney Junior series that takes place in the magical Indian-inspired land of Jalpur. Included paid media plan, Social, influencers, YouTube, events, synergy with internal partners, and promotional partnerships (Scholastic)

Developed and executed a strategy to engage the ABCmouse.com educator community, implementing site changes and managing trainings, email communication, and presence at trade conferences

Created 1st and 2nd grade learning objectives and activities for English Language Arts online curriculum

-Created literacy content by collaborating cross-functionally with production, technology, design, and publishing services departments (Programs: iRead, Common Core Code X)-Guided instructional materials through production process to publication, communicating with program authors, executives, and internal stakeholders (marketing, sales, implementation)