Allison Day Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

• Guided prospects through the process of searching for an apartment • Effectively communicated with clients, other agents, landlords, and leasing teams via phone and email• Organized tours, provided industry knowledge to clients, facilitated application process and lease paperwork, coordinated move-ins, maintained relationships

• Owned strategy and management of full-funnel campaigns, including budget pacing, A/B testing, audience strategy, copywriting, ad creative, keyword research across Google Ads and Meta Ads• Measured and optimized campaigns using Google Analytics, SalesForce, Marketo and other internal/external data sources as needed• Lowered cost per sales qualified lead by over 10% from a $500K+ monthly budget• Communicated with key stakeholders and collaborated with teams across the company including Creative, Content, Operations, Web, and Sales teams for improved performance• Assisted in design and implementation of email nurture campaigns, primarily using Marketo

Boston, Massachusetts

• Assisted in execution of paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and Microsoft Ads• Monitored trends, implemented best practices and assisted in testing new techniques to drive lead acquisition• Helped to manage acquisition promotional strategy of recurring and new programs• Assisted in execution of onsite ads including overlays, internal CTA’s, and rail ads

• Developed and executed search engine optimization (SEO) strategies • Wrote and published engaging blog posts and case studies on company website using WordPress• Utilized WordPress to update pages on company website, including design and copy, to improve SEO ranking• Managed social media by developing monthly content calendars and scheduling posts through Hootsuite• Designed graphics to be used for social media, company website, and email campaigns• Assisted in developing and executing email campaigns using MailChimp• Managed Google Ads PPC campaigns• Used Google Analytics to monitor, measure and analyze website traffic and success of marketing efforts• Conducted targeted marketing research to determine competitiveness, evaluate market trends, and analyze target markets• Managed new clients by facilitating communication and developing sales materials, primarily including proposals• Drove sales by consistently following up on leads using customer relationship management (CRM) software

Pembroke, Ma

• Wrote several blog posts for company website• Solicited local and national businesses for raffle fundraiser which raised over $10,000• Managed attendee registration list for 140-person charity golf tournament• Created original social media posts to increase online engagement for charity golf tournament (Twitter, Facebook, LinkedIn)• Supported sales booth staff at a large trade show in Boston (NFPA Conference)• Coordinated with venues and caterers for company outing of 30 people• Assisted with planning of a large company clambake