Allison J. Email & Phone Number

New York, New York, United States

Concord, Ma, Us

Lexia provides structured literacy solutions and professional learning to 6.5 million K-12 students and their 600K educators at over 22K schools nationwide. Our mission is to create an opportunity for every student through the power of literacy.

Chicago, Illinois, Us

Adtalem Global Education (NYSE: ATGE) is a leading healthcare educator and provider of professional talent to the healthcare industry. With a dedicated focus on driving strong outcomes that increase workforce preparedness.Lead a high-performing team of eight alumni marketers; responsible for marketing and engagement strategies for Adtalem’s alumni network of over 275K healthcare and professional graduates from Chamberlain University, American University of the Caribbean, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

Glastonbury, Connecticut, Us

Recruited to expand revenues, client base, and service offerings with existing and prospective targets in the education space (K12 and Higher Ed). Scoped new sales opportunities, negotiated proposals, designed and executed marketing plans and research projects, and project-managed key accounts.► Secured to two major clients, exceeding six-month new business development goal.

Led a team of five marketers and community managers; developed and directed customer advocacy and peer-to-peer influencer programs, customer-centric communities, and related content development strategies that drove product awareness, interest, usage, and loyalty, while infusing marketing efforts with customer voice, perspective, and endorsement.

London, Gb

Pearson helps people make more of their lives through learning. My role as Head of Communities for Higher Education focused on the North American college market. My team planned, directed and executed new programs and campaigns that engaged with students one-on-one and at scale. We led strategy for Pearson's student brand ambassador program, customer advocate program, student advisory board, scholarship/mentorship program and brand marketing campaigns -- all with the purpose of creating value for each member while delivering business results. I oversaw a team of three full-time employees, two freelancers, one intern and 60+ part-time college students. We defined and shaped standards for customer community engagement, including approaches to strategy, leadership, culture, community management, content, tools and measurement. Our 2015/2016 highlights included:► Directed team that envisioned and launched the Pearson Scholarship for Higher Education & Professional Mentorship Program ► Set vision, strategy and directed the launch of Pearson's award-winning Higher Education customer advocate community, Pearson Student Insiders ► Oversaw the internal content development of 350+ assets including student-authored blogs, videos and social assets, aligned with branding and product campaigns ► Managed direction of strategic partnerships and the execution of two national customer-facing events ► Collaborated across business units to launch a live video webinar series aimed at enhancing employability skills among recent college graduates

London, Gb

Returned to Pearson to enhance, design and direct student-focused programs (Campus Ambassadors, Student Advisory Board), communities and campaigns that support Pearson's overall mission of helping people progress in their lives through learning.

New York, Ny, Us

Promoted internally to expand customer advocate program to national footprint using Digital Faculty Consultants. Tapped to conceptualize, design, implement, and direct first Student Engagement Program for U.S. implementation.► Drove revenue increase (YTD) influencing $27 million by developing Faculty Consultant Program expansion strategy instrumental in rapidly growing digital customer base.■ Grew faculty consultant volume to 200; directed program that recruited qualified contributors based upon strategic priorities, disciplines and geography.■ Ignited product interest with consultants conducting presentations and webinars, participating in focus groups and symposiums, and targeting digitally savvy customers one-on-one.■ Centralized efforts across 4 business units by developing and deploying business unit efficiencies.■ Created online community of advocates for flagship digital products with 400 members prior to official launch.► Conceptualized, designed, and currently steer launch initiatives encompassing company’s first Student Engagement Program.

New York, Ny, Us

Elevated to oversee efforts spanning marketing plans and communication for all college instructor and sales representatives across humanities and social science disciplines. Managed team of 10 marketers.

New York, Ny, Us

Earned opportunity to direct all marketing efforts for $30 million English discipline (print and digital products). Created and executed marketing plans and campaigns (internal and external customer-facing) for key income and growth titles across entire English list. Led team of 4 (field-based English sales specialists, English marketing manager, marketing coordinator).► Surpassed aggressive English discipline revenue goals 19% in 2009 and 18% in 2008 to outpace all other division disciplines as well as entire industry (industry growth 4 – 5 %) by crafting marketing strategies focused on capturing top targets.► Achieved award-winning status for exceptional performance by earning Marketing Manager of the Year (2009), Launch of the Year (2009), and Product Team of the Year (2008).

New York, Ny, Us

Returned to previous employer to recruit, train, develop, and manage Northeast district composed of 7 sales reps. Charged with implementing district-wide business plans, analyzing annual goal progression, and establishing adjustments to ensure goal attainment.► Earned recognition from leadership team for achieving district sales goals (revenues in excess of $20 million).► Deepened saturation into digital educational products and services, custom solutions, and first editions by implementing channel-specific sales strategies.

London, Gb

Recruited to liaise between global sales divisions and systems teams to create training materials and documentation (printed and digital). Formulated and analyzed new management reports; created sales and sampling metrics; structured and led management and sales rep training sessions; guided efforts of two documentation solutions specialists.Managed SFA Tablet PC application (Socrates) with 1,700+ global sales users. Challenged with administering SFA maintenance and development budget ($400,000), defining requirements for 4 application upgrades annually, and collaborating with marketing managers, eCatalog product managers, and online product managers to coordinate digital strategies related to SFA and eCatalog applications.► Improved sales team performance by successfully leading migration of 900+ tablet PC users leveraging Socrates technology.► Assembled technologies with specific objectives while serving as business owner for suite of sales tools.