Lisa Erdely Email & Phone Number

Remote

Drove the content marketing program by delivering key content and messages to the right potential and current customers at the right time thereby deepening their relationship with Macmillan learning.🔹 Define content strategies that deliver awareness, engagement, and retention🔹 Deliver insights and research to guide content recommendations🔹 Prepare creative and data-driven multi-channel content and distribution recommendations 🔹 Partner with channel distribution teams to ensure successful execution of plans🔹 Handle budget commitment related to content plans🔹 Identify thought-leaders to use for content development🔹 Skilled writer and researcher able to translate complex ideas into engaging content across various mediums including long and short-form articles, video, audio, webinars, etc.

Awards & Key Product Launches🔹 2021 - Launched 1st edition, "Ideas in Argument"🔹 2020 Book of the Year -"The Language of Composition", 3rd edition at 181% of goal.🔹 2020 - Composition list sales totaled 188.3% of goal. Literature list sales totaled 139.6% of goal with "Literature & Composition" coming in at 247% of goal. Concurrent Roles & Certifications🔹Board Member, Hamilton Office Site Council 2016 - present🔹Mentor, Macmillan Mentorship Program 2016 - present🔹Completed Develop@ML Certification, 2021 -obtained Insights Discovery Badge for coursework in the Develop@ML Program

Remote/Hamilton, Nj

Awards & Key Product Launches🔹 2016 Book of the Year- "Advanced Language & Literature", a first edition for Pre-AP market🔹 2017 Book of the Year- "Statistics and Probability with Applications" (major revision)🔹 Launched 1st edition of "Literature & Composition"; doubling market share🔹 Launched "Calculus for the AP Course" to 299% increase over year one, quadrupling market share🔹 Launched 1st edition of "Conversations in American Literature"; growing business by 20%Responsibilities🔹 Gathered market intelligence and led the expansion of high school group’s $18M+ English and Math lists which included three #1 best-seller titles as well as 5 first editions.🔹 Developed clear and engaging digital, social, and traditional print program campaigns and multi-channel advertising campaigns.🔹 Honed brand messaging and strategy for individual discipline lists as well as overall BFW High School’s brand.🔹 Created and expanded a professional development program for all of BFW’s high school titles; managing 1,500 Advanced Placement summer workshops and more than 70 professional development events nationwide.🔹 Strategies and tactics include: presence at trade and professional shows, product management and strategy in state and district bids, market development, author/consultant professional development presentations and webinar events, rep training, sales tool creation.Concurrent Roles🔹Board Member, Hamilton Office Site Council 2016 - present🔹Mentor, Macmillan Mentorship Program 2016 - present🔹Google Guide, 2016

Hamilton, New Jersey

🔹Grew a multi-million dollar English list. In 2010, executed a marketing campaign for Texas state adoption resulting in a revenue increase of over 3 million dollars.

Cranbury, New Jersey

🔹Finished the year at 105% of goal. Maintained and grew business in a territory comprised of 350+ schools throughout the Georgia, Indiana, Illinois, Michigan, Mississippi and Puerto Rican regions. Wrote email campaigns for direct-to-customer electronic marketing.

Certification, Communicating Data Through Storytelling - Executive Program

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Bachelor’S Degree, English Language And Literature, Creative Writing, Magna Cum Laude Graduate

Activities and Societies: Member of Sigma Tau Delta (National English Honor Society); member of INK, TCNJ’s Creative Writing Community