Allie Gold Email & Phone Number

Los Angeles, Ca, Us

Beverly Hills, California, Us

- Lead on influencer and brand marketing strategies across talent and brand campaigns, communicating with internal teams and clients- Identify clear KPIs for each talent/ artist/ brand marketing project- Allocate and manage budget per campaign. - Manage data and accurately track performance for reporting to provide to clients- Source current trends and content, communicate content creation ideas to clients- Create/edit photo, video and graphic content as needed- Identify the needs and asks of talent with a goal of delivering solutions- Anticipate new social channels, platforms and trends (content, transitions, audios, etc)- Present to talent and team marketing best practices, campaign creation, campaign management, and reporting with accuracy and efficiency- Write accurate and engaging copy to be used on social mediaAnalyze past campaigns to recommend new ideas for success and report on key learnings

New York, Ny, Us

o Spearheaded the social media strategy for 5 different iHeartRadio LA social media accounts and grew them +48.6% in followerso Developed KPIs to track and optimize team performanceo Utilized analytics to create captivating content for social platforms around industry trends such as an artist’s single, album, tour, etc. o Collaborated with teams including programming, promotions and sales to integrate brand objectives into social campaigns o Created social strategy for major pop-culture events like The Grammys and Coachella leading to 50+ million impressions o Worked with legal team to insure the integrity of social accounts

New York, Ny, Us

- Develop and implement online strategies for NY stations (Z100 & KTU).- Produce online content including videos, photo galleries, news stories etc.- Maintain and evolve editorial voice across various social media platforms as appropriate for the brands. - Demonstrate ability to map out social media strategy and execute that strategy resulting in successful metrics. - Collaborate with marketing and sales teams to maximize online interaction. - Work with talent and producers to develop content for on-air use.

o Built digital and social media marketing strategy to successfully grow listening, social growth and monthly unique visitorso Monitored insights to transfer into a social media strategy for Facebook, YouTube, TikTok, Instagram, X and website that increased +77.3% o Identified emerging trends in pop-culture to keep brand up to date with content o Collaborated with record labels and program directors to craft digital campaigns for the release of new music from artists, contesting and events o Created graphics, videos and storyboards for all social media platforms with Adobe productso Used SEO to build editorial content for radio station’s website and YouTube channel o Booked guests for radio interviews

Syracuse, Ny, Us

Syracuse, Ny, Us

o Oversaw staff of more than 100 people. o Planned short-term and long-term goals including Z89’s first ever-live event. o Coordinated the day-to-day operation of the radio station.o Used ratings from Arbitron and iHeartMedia streaming to negotiate with local businesses for advertising.

Syracuse, Ny, Us

o Selected and oversaw morning show staff.o Booked phone and in-person interviews with personalities including Disclosure, Krewella and Max Greenfield. o Trained new on-air personalities.

Syracuse, Ny, Us

Bachelor Of Science (B.S.), Communication And Rhetorical Studies

Education record