Allison Maloney Email & Phone Number

Cincinnati, Oh, Us

United States

United States

(Ally PLM was acquired by PROLIM)- Develop and execute on marketing strategy for lead development and customer nurturing.- Manage global marketing team of six individuals.- Implement new marketing automation and ramp up account-based marketing.- Lead creation of inside sales campaigns and work with inside sales team to launch the campaigns.- Schedule and promote company events: seminars and webinars.- Liaison with Siemens PLM marketing group.- Manage development of content and digital marketing efforts.- Participated in migration of Ally PLM's website into PROLIM's.- Organized 2-day event: Solid Edge University 2017 - Cincinnati.

-Develop and implement marketing strategy to raise brand awareness, discover and engage prospects, and generate qualified leads.- Chose and implemented marketing automation tool, Act-On, to engage in lead scoring, set up email nurture campaigns, and to send out biweekly newsletters.- Led transition from Microsoft Dynamics to SugarCRM after conducting extensive research on CRM systems. Self-learned how to export data from MS Dynamics, how to read and query a database, and how to import data into SugarCRM, saving over $10,000. Configured SugarCRM instance for importation.-Served as project lead on redevelopment of website, acting as liaison among branding company, Ally PLM CEO, and website programmer.- Maintain Wordpress website to keep content up-to-date and relevant.- Manage event strategy: reserving trade show booths, creating collateral, and setting up booth display.- Serve as main liaison with Siemens marketing group to implement Siemens PLM Software campaigns and co-develop events.- Create collateral and branding materials, and maintain inventory of company promotional giveaways.

- Responsible for developing, managing and executing marketing strategies, including content, inbound and social media marketing programs.- Lead implementation and execution of marketing automation software, InfusionSoft, to increase inbound leads through email nurturing and lead scoring. - Develop core messaging and branding; write and produce all marketing and sales materials: presentations, ebooks, sell sheets, case studies.- Write website content and oversee development of website design for Community Elf and UpContent.- Write blog content and edit submitted posts (edits focus on content, structure and grammar). - Manage and develop marketing intern.- Create and implement marketing strategy for product launch of UpContent, Community Elf’s content discovery tool, including influencer and digital ad strategy (Facebook, Twitter and Google ads).- Produce marketing materials for Rent Jungle and Rainmaker Insights: write sell sheets, press releases and blog posts; wrote all website content for Rainmaker Insights.- Worked as marketing consultant for several clients, including Truly Accomplished, Ascent Data and Webkite; developed audience positioning and branding strategies.

Cincinnati, Ohio Area

Assisting NM Incite’s VP of Global Marketing in building a B2B content marketing model from the ground up:- Manage generation, production and publication of all B2B marketing collateral targeted at Fortune 1000 marketers, including white papers, sell sheets, case studies, corporate blog, industry reports and sales presentations. Responsible for driving 30% of all 2012 sales leads through effective content marketing. Successfully implemented a lead-nurturing program.- Responsible for elevating tone and design of all company-wide marketing and sales collateral: spearheaded a design overhaul in 2012 to enhance visualization of the brand. - Co-manage corporate website: write and edit content; produce and edit web-optimized videos; create content for marketing collateral landing pages – optimized landing pages and increased conversion rate to 30%; implemented ongoing program to enhance the visual appeal of the homepage and advertise solutions, sales materials and syndicated reports; troubleshoot website issues with basic knowledge of HTML coding. - Serve as Editor-in-Chief for all internal and external marketing materials to ensure consistent brand messaging, grammar, punctuation, content structure and organization.- Serve as key Marketing/Sales liaison to align marketing efforts with company revenue and sales objectives; serve as key Marketing/Research liaison to highlight proprietary capabilities and new research methods in marketing materials.- Manage corporate blog by identifying key topics and writers, guiding writers to ensure topics align with strategic direction, editing drafts and publishing final product.- Co-manage all global internal communication efforts and client communication efforts. - Managed preparation for NM Incite’s first webinar including topic generation, design, external marketing and execution. - Assisted with design and development of NM Incite’s website.

Responsible for developing a program to maximize sales effectiveness by updating and streamlining pre-sales PowerPoint presentations and contracting documents, implementing an efficient software trial program and enhancing client training materials.

Masters, Professional Writing And Editing

Ba, Marketing

Minor in English