Allison Scott Email and Phone Number

Created content for clients ranging from branding and identity work to e-commerce websites. Work included: Digital marketing materials, basic websites, e-commerce websites, full branding packages, digital illustrations, animations, presentations, and document design.

MBA with specialization in Marketing from Top 20 Global MBA program

Worked in Accra, Ghana with Studio 189 on a consulting project to measure the social and economic impact of the fashion industry in Ghana. The project aimed to assess the industry in an effort to make suggestions for a future growth strategy not only in Ghana, but in the greater African market as well. Conducted primary and secondary research to understand the landscape which lead to successful survey design and administration with fashion designers and producers. Analyzed the data collected to find patterns and causal relationships which enabled the delivery of recommendations for smart industry growth to impact the greatest number of people.

While working for this vibrant furnishings company, I was able to work on all parts of the product lifecycle. Experiences included but were not limited to:+ Responsible for product management for BRADLEY USA'S line of 200+ customizable products - selecting proper material and finish combinations to maintain taste and brand integrity+ Led all digital marketing initiatives through concept generation, art direction, and copy writing across all platforms including website, blog, social media, and weekly e-blasts + Transitioned company through re-brand by working with agency and on cross-functional team to establish new brand awareness and image consistency through digital marketing, print campaigns, and events+ Developed new line of curated textiles: established pricing strategy, SKU system, website architecture, and marketing strategy for collection+ Appointed resident color expert: responsible for researching market trends, color forecasting for future collections, crafting palettes for showroom redesigns, ensuring custom color matches were properly executed, and developing new finishes and marketable material combinations that would lead the industry trend + Managed furniture and architectural material orders through their full lifecycle - from conceptualization and development through to production and shipment+ Forged successful client relationships generating sales all over the world and tending to customer service issues when needed+ Collaborated with artisans and engineers to ensure the successful completion of one-of-a-kind pieces that met BRADLEY standards. This involved negotiating prices, reverse engineering custom products, and quality assurance checks+ Managed special projects like designer Show House installations and showroom re-fittings to ensure all tasks were complete on time and in budget+ Art directed photoshoots and worked with press to gain national attention+ Trained and mentored interns and all new hires in product standards

Interned for BRADLEY HUGHES (now BRADLEY) prior to rebranding. Internship led to full time position.

+ Personally selected, curated, and installed artwork for Delta Airlines Sky Clubs, maintaining brand aesthetic while ensuring optimal customer experience.+ Managed relationships with corporate clientele, architects, and local artisans to complete each new Delta Airlines Sky Club according to planned timeline while delivering innovative new installations.

+ Drove the growth of clients' online communities by curating relevant content and scheduling daily posts+ Developed the "Ted" marketing campaign through illustrations and animations+ Managed online blog for Armstrong Scott

+ Learned and applied principals of graphic design through publication design work for clients+ Developed logo design and branding skills using Adobe Illustrator software

I practiced my French while learning about international business relationships.Work was predominately research related and administrative.