Allison Sparling Email & Phone Number

Toronto, Canada Area

• Key role on two major provincial campaigns, involving original photography, custom websites, copywriting, and analytics for webs strategy
• Develops and adds a variety of content types to the website including building webtools (such as registration forms) using Drupal
• Lead role in creation of major external booklets; ‘Recruitment’ and ‘Welcome’
• Regularly responds to members’ queries on a variety of topics
• Works closely with videographer to script and shoot promotional videos
• Lead Editor on weekly and bi-monthly member communications

Toronto, Ontario

• Created member-facing election related media including writing and multimedia materials
• Organized major events such as telephone town halls hosting MPs
• Involved in the production of a strategic national radio ad campaign

Halifax, Nova Scotia

• Managed Canadian and American Adwords accounts and campaigns
• Developed copy and strategies for desktop and mobile display ads

Halifax, Nova Scotia

• Co-ordinated creation of internationally recognized (Adweek, Buzzfeed, The Huffington Post) sexual assault prevention campaign ‘More Than Yes’
• Prepared others for and gave television, radio, and print interviews (including 10+ in one day)
• Lead steering committees of 10+ people to create campaigns and organize events
• Regularly presented to Students NS board and university faculty
• Organized and participated in successful policy driven events including 'This is the Now' and the Annual Student Wellness Conference

Halifax, Canada Area

• Social media writing, measurement, and management including crisis communication
• Strategy and promotion of events, campaigns and initiatives including ground-breaking for the new Margaret Norrie McCain Centre
• Website population and redesign on a variety of platforms
• Profile and event writing for both web and printSample: Student profile http://www.msvu.ca/en/home/aboutus/mediacentre/news/economicsstudentcomestocanadatolearnmoreabouthome.aspx

• Wrote & produced multimedia blogs posted on national Hyperlocal page
• Promoted program online and on the radio through social media and interviewsSample: "Community Forum" http://hyperlocal.cbc.ca/mediadetail/10995197-Community%20forum?offset=1

Instructed the value of a variety of online marketing platforms to various individual clients, including politicians and South House Halifax

5777 West Street, Halifax, Nova Scotia

• Extensive work in Google Adwords campaigns that includes targeting
• Wrote copy for web and SEO optimization
• Developed familiarity with a variety of Google services (Adwords, Analytics, Trends)
• Integrated, and populated websites with content using Wordpress and One Web
• Worked with design team to create Wireframes for client
• Internship

Halifax, Nova Scotia

• Created social media strategy for promotion of event and fundraising events
• Met with participants to discuss donation solicitation strategy
• Designed pamphlets using Microsoft Office tools
• Summer position

• Interviewed entrepreneurs, wrote articles, and edited the several monthly newsletters
• Attended various conventions as a government representative
• Attended government meetings and relayed information
• Maintained and created new content for a variety of social media platforms
• Co-op Position

Halifax, Nova Scotia

• Responsible for two newsletters, including writing, editing, formatting, and design
• Attended committee meetings
• Wrote and distributed press releases and stories aimed at major news agencies
• Co-op position

• Time was divided between three different programs; developed time organization skills
• Lots of writing including newsletters, press releases, work in policy, and budgeting
• Attended a variety of events on behalf of the organization including concerts, industry events
• Media monitoring & communications
• Developed social media strategy
• Co-op position

Bachelor, Public Relations

High School Diploma

Honour roll student Completed Nova Scotia's French Immersion program Volunteering Award for work with STAND