Allison Sparling Email & Phone Number

Toronto, Canada Area

• Key role on two major provincial campaigns, involving original photography, custom websites, copywriting, and analytics for webs strategy• Develops and adds a variety of content types to the website including building webtools (such as registration forms) using Drupal• Lead role in creation of major external booklets; ‘Recruitment’ and ‘Welcome’• Regularly responds to members’ queries on a variety of topics• Works closely with videographer to script and shoot promotional videos• Lead Editor on weekly and bi-monthly member communications

Toronto, Ontario

• Created member-facing election related media including writing and multimedia materials• Organized major events such as telephone town halls hosting MPs• Involved in the production of a strategic national radio ad campaign

Halifax, Nova Scotia

• Managed Canadian and American Adwords accounts and campaigns• Developed copy and strategies for desktop and mobile display ads

Halifax, Nova Scotia

• Co-ordinated creation of internationally recognized (Adweek, Buzzfeed, The Huffington Post) sexual assault prevention campaign ‘More Than Yes’• Prepared others for and gave television, radio, and print interviews (including 10+ in one day)• Lead steering committees of 10+ people to create campaigns and organize events• Regularly presented to Students NS board and university faculty• Organized and participated in successful policy driven events including 'This is the Now' and the Annual Student Wellness Conference

Halifax, Canada Area

• Social media writing, measurement, and management including crisis communication• Strategy and promotion of events, campaigns and initiatives including ground-breaking for the new Margaret Norrie McCain Centre• Website population and redesign on a variety of platforms• Profile and event writing for both web and printSample: Student profile http://www.msvu.ca/en/home/aboutus/mediacentre/news/economicsstudentcomestocanadatolearnmoreabouthome.aspx

• Wrote & produced multimedia blogs posted on national Hyperlocal page• Promoted program online and on the radio through social media and interviewsSample: "Community Forum" http://hyperlocal.cbc.ca/mediadetail/10995197-Community%20forum?offset=1

Instructed the value of a variety of online marketing platforms to various individual clients, including politicians and South House Halifax

5777 West Street, Halifax, Nova Scotia

• Extensive work in Google Adwords campaigns that includes targeting• Wrote copy for web and SEO optimization• Developed familiarity with a variety of Google services (Adwords, Analytics, Trends)• Integrated, and populated websites with content using Wordpress and One Web• Worked with design team to create Wireframes for client• Internship

Halifax, Nova Scotia

• Created social media strategy for promotion of event and fundraising events• Met with participants to discuss donation solicitation strategy• Designed pamphlets using Microsoft Office tools• Summer position

• Interviewed entrepreneurs, wrote articles, and edited the several monthly newsletters• Attended various conventions as a government representative• Attended government meetings and relayed information• Maintained and created new content for a variety of social media platforms• Co-op Position

Halifax, Nova Scotia

• Responsible for two newsletters, including writing, editing, formatting, and design• Attended committee meetings • Wrote and distributed press releases and stories aimed at major news agencies• Co-op position

• Time was divided between three different programs; developed time organization skills• Lots of writing including newsletters, press releases, work in policy, and budgeting• Attended a variety of events on behalf of the organization including concerts, industry events• Media monitoring & communications• Developed social media strategy• Co-op position

Bachelor, Public Relations

High School Diploma

Honour roll student Completed Nova Scotia's French Immersion program Volunteering Award for work with STAND