Alexandra Smith Email & Phone Number

Laguna Beach, CA

• Program Manager— Responsible for full execution of corporate events with tasks including: budget management, venue selections, vendor contracts and negotiations, pre-planning logistics, onsite program operations.
• Event Coordination— Responsible for the planning, execution, and follow thru of all corporate events including: Team Building, Group Activities, Sales and Strategy Meetings, Galas, Retreats, and Holiday Parties.
• Event Design—Direct and oversee all aspects of event design, décor, planning, and production. From conception, proposal creation, and budgeting for design aspects including: theme and inspiration, floorplan and layout.
• Sales Reporting— Collect and analyze updated monthly and annual Sales earnings reports and ROI analysis reports.
• Sales Tools— Responsible for developing, implementing, and maintaining all Sales tools including: annual updates and distribution of complete Group Experiences Packet, social media management, website redesign and.
• Office Administrator—Oversee all of Fun Is First’s business functions including: budgets, staff training, Sales calendar, client meetings, vendor relationships, system updates, office supplies, and insure daily.

• Sales Meetings Project Manager— Responsible for full execution of quarterly sales meetings with tasks including: budget, location scouting, contract negotiations, event planning, catering, entertainment, equipment/AV.
• Sales Event Coordination – Responsible for the full execution of the annual Eddie Aikau event, assist in the planning of any wholesale retail partners’ events and activations, and coordinate internal department events.
• Tradeshow Coordination and Logistics— Responsible for the planning, execution, and follow thru of all seasonal tradeshows including: Surf Expo, Outdoor Retailer, Agenda, SIA, Swim Collective, Magic (FN Platform).
• Manage Go-To-Market Tools—Responsible for the communication and preparation of the following: line guide distribution, salesman sample distribution, rep memos, marketing toolkits, misc. communication.
• Sales Administrator – Oversee all Sales department functions including: budgets, new hire training, Sales calendar, internships, appointment needs, product seeding, system updates, liaison between departments, and.
• Sales Reporting— Deliver management with monthly ActionWatch Reports, tradeshow ROI analysis reports, and misc. reports on request.

Huntington Beach, CA

• Planning, execution, and follow thru of all tradeshow functions done on a seasonal basis for all three brands. Responsible for budgets, design requests, logistics, scheduling, sample coordination, and travel.
• Project manager for quarterly sales meetings for all three brands. Responsible for budgets, locations, catering, hotel, entertainment, sample coordination, agenda, and communication between departments.
• Collating and conveying organization wide sales analysis reports
• Compile and update all key dates in the go-to-market process from M&D, Marketing, and Sales for Quiksilver, Roxy, and DC Shoes
• Manage all travel, expenses, and calendar for the SVP of Apparel Sales, the SVP of Footwear Sales, and the SVP of Territory Sales for Quiksilver, Roxy, and DC Shoes
• Arranging logistics for team building events

Huntington Beach, CA

ο Assist in the planning and execution of sales meeting and tradeshow logistics on a monthly/quarterly basisο Manage all travel, expenses, and calendar for VP of Roxy Sales ο Collating and conveying organization wide sales analysis reports ο Insure daily functions are operating smoothly and efficientlyο Managing and developing seasonal interns ο Arrange.

Big Bear Lake, CA

• Retail Sales Associate responsibilities included: counting in and dropping the cash register, training new employees, opening and closing the store, product placement, and store layout.
• Buyer responsibilities included: maintaining constant communication with multiple brands’ sales representatives, analysis of customer buying trends, attending tradeshows, following a budget, and filling the store with.

􏰀 Worked side by side with the key account sales representatives for Roxy apparel and footwear􏰀 Responsibilities and tasks mirrored those of a sales assistant including: updating On Order forms, fulfilling Ad Samples requests for all accounts, creating seasonal 'Hot Sheets' based on available to sell inventory, submitting customer orders, appointment.

􏰀 Worked side by side with the Billabong Women's Marketing department under the Marketing Coordinator􏰀 Assisted in the coordination and execution of retail events and photo shoots􏰀 Gave insight and made decisions on product placement, merchandising, and advertising projects􏰀 Conducted daily tasks to maintain office functionality

Bachelor'S Degree, Business Administration: Marketing

Activities and Societies: Chapman University Women's Volleyball Team

Study Abroad Program, Semester At Sea

Education record

Education record