Alexander Lopez Email & Phone Number

Arlington, Virginia, United States

- Collected, sorted, and analyzed YouTube and Paid Search data to identify opportunities for optimizing efficiency and implemented strategic shifts to maximize campaign performance. - Developed comprehensive quarterly media plans, which were presented to and approved by the PBSd leadership team. - Forecasted and managed quarterly budgets for Paid Search and YouTube advertising efforts, ensuring optimal allocation of spend. - Scheduled multiplatform campaign rollouts while… Show more - Collected, sorted, and analyzed YouTube and Paid Search data to identify opportunities for optimizing efficiency and implemented strategic shifts to maximize campaign performance. - Developed comprehensive quarterly media plans, which were presented to and approved by the PBSd leadership team. - Forecasted and managed quarterly budgets for Paid Search and YouTube advertising efforts, ensuring optimal allocation of spend. - Scheduled multiplatform campaign rollouts while closely monitoring campaign data to identify areas for improvement and drive continuous optimization. - Produced creative briefs, managed creative requests, and provided valuable feedback and strategic analysis on the look, feel, voice, and tone of video advertisements. - Confirmed advertising rights to footage used in video advertisements through effective collection and confirmation processes. Show less

- Revamped and implemented a new strategy for Paid Search and YouTube campaigns, resulting in increased campaign effectiveness. - Conducted in-depth research and developed innovative targeting techniques for YouTube and Paid Search advertisements, ensuring precise audience reach. - Spearheaded the corporate website revamp for PBSd, including competitor research and analysis, website mapping, copywriting, web design, and SEO implementation. - Actively participated as a founding… Show more - Revamped and implemented a new strategy for Paid Search and YouTube campaigns, resulting in increased campaign effectiveness. - Conducted in-depth research and developed innovative targeting techniques for YouTube and Paid Search advertisements, ensuring precise audience reach. - Spearheaded the corporate website revamp for PBSd, including competitor research and analysis, website mapping, copywriting, web design, and SEO implementation. - Actively participated as a founding member of the PBSd Diversity, Equity, and Inclusion council, contributing to fostering an inclusive and diverse work environment. - Wrote and scheduled engaging organic social media posts for Shop PBS, driving customer engagement and brand awareness. Show less

Arlington, Virginia

- Prepared and sent weekly PR coverage reports. - Created marketing screening rooms to support press efforts, ensuring consistent branding and effective promotional materials. - Collected and organized campaign data for marketing managers, enabling data-driven decision-making

Fairfax, Virginia

Fairfax, Virginia

Bachelor'S Degree, Marketing

Activities and Societies: Recruitment Chair for Phi Gamma Delta, Treasurer for Latin American Student Union, Member of "Fun at 5"

Associate'S Degree, Business Administration And Management, General