Omar Al-Rawi Email & Phone Number

Canada

• Generated over $500,000 in donations by targeting the correct audiences through setting up PPC ads on various social media platforms (Facebook, Instagram, LinkedIn, Snapchat, Google Search and Display Ads)
• Drove an overall 10,000 paid sign-ups to the email newsletter by testing content layout, design creatives and creating effective lead ads
• Researched and developed, and tested ten different audience segments for media buying, which resulted in a 63% increase in monthly website visits.
• Develop media plans and mixes that properly invest media dollars on the correct platforms and at the right amounts to meet brand advertising KPIs measured by increased sign-ups and website traffic users

Mississauga, Ontario, Canada

Calgary, Alberta, Canada

• Collaborated with functional divisional leaders to lead and complete various marketing communication initiatives to support overall corporate strategy.
• Managed a $15,000 marketing budget related to trade shows and customer appreciation events that generated over $40,000 in sales.
• Completed various ad hoc marketing assignments and full market research analyses related to competition and customers.
• Supported the proposals team with responses to external questionnaires, statements of qualifications, and proposals.
• Created marketing materials such as infographics and reports, successfully acquiring a $500,000 project.
• Conducted secondary research to investigate various projects and produced accurate and effective critical messages to present to third-party stakeholders.

Mississauga, Ontario, Canada

• Developed communication correspondence reports for municipalities and the general public, resulting in strong relations with third-party stakeholders.
• Entrusted with the consultancy of CN Railway to monitor large infrastructure project plans, project schedules, work hours, budgets and expenditures.
• Developed and implemented procedures to ensure locates and work-permits were completed efficiently, generating over $150,000 in sales.
• Designed a new scheduling system for the flagging department to meet prioritized deadlines.
• Took the lead on all activities regarding Train Traffic Data reports, generating over $85,000 in sales.
• Delegated with invoicing and company credit card use to ensure all invoices were paid promptly.

Mississauga, Ontario, Canada

• Applied strong negotiation and communication skills with customers on a day-to-day basis.
• Exceeded all intended sales targets regularly, resulting in higher profits and company recognition.
• Demonstrated organizational skills by handling a high volume of calls while maintaining customer satisfaction, resulting in the generation of over $100,000 in sales.
• Coordinated effectively with customers to avoid service discrepancies, mitigating over $25,000 in losses.
• Utilized a strong understanding of current market trends to target specific demographics.

Mississauga, Ontario

• Managed and executed all PPC digital marketing campaigns which generated over $50,000 in sales.
• Tracked all marketing documents to ensure campaigns were consistent with no conflicts.
• Studied company profiles and operations to understand and identify marketing expansion needs.
• Conducted qualitative and quantitative research to identify industry trends and market opportunities.
• Liaised with the marketing department and external vendors to develop innovative marketing strategies.

Mississauga, Onatario

• Assisted in the research, development, and launching of a new subscription product line.
• Utilized promotional initiatives through social media and e-mail campaigns to increase brand exposure.
• Managed public relations, A/B testing, OOH advertising, and graphic design with agency partners to execute successful campaigns, contributing to a yearly revenue growth of $75,000.
• Supported digital campaigns with SEO, Google AdWords, and purchase orders ensuring all campaigns were executed within budget and according to brand standards.

Mississauga

• Executed over ten marketing campaigns, that generated over $385,000 in donations.
• Maintained effective company blogs to promote offers and attract visitors to the company website.
• Increased online traffic by 85% through creating video ads, web banners, and posters on social media.
• Administered and maintained all social media platforms and email campaigns.

Oakville

• Recruited a strong sales team by evaluating each member of applicants afteranalyzing their skills
• Conducted a biweekly performance review
• Assigned certain duties to the employees, explained how duties are to be done
• Learned to multi-task and accomplish multiple objectives simultaneously in aprofessional manner
• Developed an ability to motivate others to action
• Enjoyed working in a fast-paced environment; with being highly detail-oriented

Master Of Public Policy, Administration, And Law

Global Business Management, International Business

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Advanced Diploma, Marketing