Alyson M. Fletcher, Mba Email & Phone Number

Arlington, Virginia, United States

Tysons Corner, Va

Responsible for the strategy and execution of marketing campaigns for federal, state, and local government employees and contractors for professional development training and human capital solutions across multiple practice areas: acquisition, contracting, grants management, project management, program management, analytics, financial management, leadership, and human resources – aligning audience-appropriate tactics and delivery channels to best support revenue growth for training and human capital consulting solutions.• Promoted to Senior Staff level after 15 months of employment.• Spearheading an organizational shift to a new content marketing strategy for 2020 to improve engagement, trust, and ultimately, revenue for the training and consulting lines of business. • Successfully plan, manage, and execute marketing programs that best align the right message to the right audience at the right time, driving annual eCommerce and attributable print marketing revenue of $8 – $10 million across the product portfolios.• Manage and collaborate with colleagues on the creation, development, design, and dissemination of customer-facing and internal communications (including but not limited to the website, blogs, emails, landing pages, sell sheets, articles, brochures, catalogs, etc.) as well as serve as lead reviewer for all customer-facing communications. • Work with Marketing Analyst to analyze performance data to determine successes, testing opportunities, challenges, and determine more effective ways of reaching audiences to support YoY attributable revenue growth target.• Efficiently manage and track annual budget of $975K – approximately 85% allocated to print marketing based on core audience data (ROI on major mail campaigns up to 825% over the last 3 years).• Develop, nurture, and maintain strong and collaborative cross-functional relationships and utilize best practices to ensure efficiency, effectiveness, and maximize productivity cross-functionally.

Gaithersburg, Maryland

Worked collaboratively with Product Manager to create and develop direct marketing campaigns (digital and print) to drive acquisition and renewal sales of home health care products as well as registrations for live and events and webinars. • Created, managed and tracked strategic marketing initiatives for all products across the home health space• Transformed technical content into clear, concise, benefit-oriented marketing copy and worked with design team on creative elements for print and online initiatives• Monitored and reported on results, including list performance, response rate, ROI, cost per piece, as well as open, click-thru, and conversion rates• Analyzed previous promotions performance to identify strengths and weaknesses in marketing campaigns• Managed cross-functional teams to complete initiatives in a timely manner, including the design team, Product Managers, VP of the Editorial Department, content team, and production departments.

Burtonsville, Md

Created, implemented and tracked strategic marketing programs (including direct mail campaigns, newsletters, advertising, peer-to-peer marketing and special events) and ensured branding consistency across communications. Managed daily operations of the office, including reporting and data review. • Credited with producing a 220% YoY increase in revenue and 135% YoY database growth in 1 year. • Grew database by 75% and produced revenue of $124,000 in 10 months by launching the company’s first direct mail program targeting new patients.• Launched a B2B newsletter that grew the database by 15% and produced $154,000 in revenue in its 1st year.• Created, managed and executed the company’s first referral marketing program, resulting in $24,000 in new patient revenue and $1,000+ in donations to charitable organizations within six months.

Laurel, Md

Composed and marketed customized debt elimination, cash flow management and consumer credit management strategies. Generated new business, maintained client base and built relationships with marketing partners via seminars, webinars and email marketing. Built and maintained professional partnerships for co-marketing opportunities.• Successfully marketed services to build and maintain a solid, referral-based client database that generated $10 million in loans granted, $1.1 million in debt elimination programs and more than 500 families educated on personal financial literacy over a five-year period.• Established presence at non-profit organization tradeshows and special events to promote financial literacy.

Washington D.C. Metro Area

Planned and implemented strategic marketing programs to support sales quotas and business objectives for up to 20 account executives nationwide within the state and local government space, healthcare, and federal government space. Managed three budgets totaling $365,000; tracked ROI to ensure proper alignment of marketing investments with business objectives. Led multiple cross-functional virtual team members in support of marketing tactics execution nationwide. Managed relationships with software partners and developed key relationships with vendors.KEY ACCOMPLISHMENTS:• Assisted sales teams in achieving a 100% Enterprise Agreement renewal rate with 181,000 new Enterprise Agreements by managing/executed licensing road show in state and local government space.• Exceeded sponsorship goals for tradeshows by up to 35% for professional training events and special presentations, generating significant cost savings.• Managed and coordinated tradeshow presence at FOSE (the largest I.T. expo serving the government marketplace), reaching 15,000 federal government customers and securing 2,500 new subscriptions to the Microsoft in Government e-Newsletter. Event expenses came in 8% under budget.

Deerfield, Il

NOTE: Position eliminated due to a corporate mergerOversaw the design and development of new financial service products and services from inception to implementation. Presented proposals to senior management after securing buy-in from cross-functional teams. Led pre and post-launch cross-functional teams to identify and resolve issues involving product introduction/enhancements.KEY ACCOMPLISHMENTS:• Managed ATM access and convenience check marketing programs, which generated $2 million in transaction volume per campaign.• Supported launch of a stored value product for the entire U.S. Credit Card Division with $12.6 billion in annual receivables.• Directed project team that launched a co-branded Goodyear/Visa stored value card promotion, resulting in $6 million in sales volume.

Elgin, Il And Chicago, Il

NOTE: Position eliminated due to a corporate merger• Spearheaded the launch of the first educational marketing program for First Card (Visa), leading the credit card industry in promoting education and prudent credit card usage within a risky portfolio.• Served as marketing lead in the launch of the first phase of Alternative Delivery Channels program within the commercial banking space, with $3.6 million in projected annual revenue.

Greater Chicago Area

NOTE: Position eliminated due to a corporate mergerLed tactical execution of multiple direct mail, advertising, and telemarketing campaigns that exceeded response rate goals by more than 3%.

Riverwoods, Il

Managed and tracked performance of activation programs for 600,000 inactive card members via direct mail campaigns with average monthly response rates of 9% and net contribution of $4,000 per campaign.

Bba, Mba, Marketing, General Business

Activities and Societies: Beta Gamma Sigma Honor Society

Bachelor Of Business Administration, Marketing

Activities and Societies: Delta Sigma Theta Sorority, Inc., Howard University Gospel Choir