Alyssa Ritchie Email & Phone Number

New York, United States

Leading strategic initiatives for a variety of brands including Google, Primark, Shell, TMobile, White Claw and Mike's Hard. Strategy experience includes social strategy and brand strategy - from 360 campaign development and creation to tactical executions on individual channels.

New York, United States

- Day to day strategy lead on the Hormel and Kraft Heinz portfolio, working on brands including Planters, MiO, Kool-Aid, Jell-O, Cool Whip, Jet Puffed- Leading research and insight deep dives for tentpole moments including Holiday, Super Bowl, and Father's Day; creating platform strategies; leading quarterly reporting meetings; managing a team and working with cross functional teams to execute projects- Launched L Nutra and European Wax Center's 2022 always-on social strategy, with a robust social platform strategy for each- Strategy consultant on several new business projects for VM across retail, health, and auto

•Lead strategy development for global snacks and beverage brands, incorporating consumer research, competitive data, and digital communications strategies; manage cross functional teams to deliver on client requests•Manage ongoing relationships with business partners; identify growth opportunities, local test opportunities, drive innovation and adoption of digital best practices across markets •Continue developing OMD’s thought leadership content through creation of infographics, case studies, and webinars •Oversee Analyst on the team; contribute to his personal development plan, help him navigate workstreams

Greater New York City Area

• Create global media strategies for PepsiCo that work toward brand goals using consumer research and targeting, competitive evaluations, and investment analyses of PepsiCo brands and competitors• Leverage an understanding of culture to contribute to thought leadership series on industry trends; create whitepapers and decks that are distributed to 100+ people across client and OMD networks• Work closely with Brand Managers and Marketing Directors and frequently present and lead discussions with them• Asked to serve as an Omnicom Group client tour guide at the Consumer Electronics Show, the world’s largest consumer tech show; tasked with facilitating discussions around technological advancements and implications for clients and the broader CPG industry

Greater New York City Area

• Work with market and brand leads in other countries to support international brand campaigns and product launches, and create and distribute best practices • Assess global campaign success based on market level investment, impressions, and earned media • Evaluate competitor brands' key communications and estimated spend (including media mix), and lead competitive insights discussions with clients • Selected for Omnicom's Emerging Stars Program: leadership program for top junior talent;exposed to multiple marketing disciplines; program culminates in a new business pitch in front of agency CEOs and client-Selected to take part in Omnicom's Emerging Stars Program: leadership program for top junior talent at Omnicom agencies; exposed to multiple marketing disciplines; program culminates in a competitive new business pitch in front of Omnicom Agency CEOs and client

-Continued working on website from previous summer internship, focus on creating additional content, keyword optimization, and enhanced visual content.-Built out and executed social media marketing plan.

Greater Chicago Area

-Worked on a vertical marketing initiative with two other interns to develop a website that is designed to be a industry leader in the field of special education and drive inquiries to Wiley Education Solutions' partner universities. -Developed written and visual content for the website and focused on SEO-based strategies. -Organized fundraisers for Wiley that collectively raised $12,000 for the OneOrlando fund. -Participated in the "Future Leaders of Wiley" program and met with executives to develop personal leadership strategies.

Chicago

-Worked with the Research Team to provide assistance in name generation as well as company and executive profiles.-Helped partners start searches by completing background research on companies and competition in certain fields.-Strategized potential methods to help Boyden maintain its competitive position in the search firm market.

English, Dean'S List- 2015, 2016

Activities and Societies: Member of the varsity squash team, Captain for 2016-2017 season; Leaders Working- Mentor underprivileged student.

Education record

Activities and Societies: Varsity tennis 2009-2013, Captain 2013 season