Alyssa Agudo Email & Phone Number

Australia

Sydney, Australia

* Ensure the Insights team is a key thought partner in the business by embedding an insights driven approach to business decisions. * Lead the brand planning and strategy process through facilitating strategy and ideation sessions and identification of brand growth opportunities.

Sydney, Australia

* Senior strategic consultant providing clients with innovative solutions to business challenges* Key strategic advisor on overall brand and communications strategy through primary research data

Melbourne, Australia

* Deliver relevant and meaningful consumer and shopper insights that input into category and brand planning processes.* Facilitating category workshops and providing key inputs into brand workshops to ensure strategies are grounded in consumer and shopper insights* Analyse and evaluate specific brand initiatives and NPD launches to provide guidance for brand plan development and execution* Research management that includes full end to end management of bespoke consumer and shopper projects* Lead brand health tracking research across lifestyle brands - ensuring brand teams develop actions to improve equity across brands* Ensure thorough understanding of key category drivers of performance to support the development of commercial plans and retailer plans

Sydney, Australia

* Develop a research strategy and budget that is aligned to agreed business priorities* Proactive development and communication of insights and their implications across the business* Ensure consumer insights drive commercial strategies/ brand planning, new product development and customer category reviews* Implementation of consumer segmentation understanding and application across the business - facilitate ongoing workshops and training of consumer segmentation understanding

Sydney

Support the provision and use of consumer and marketplace insight to ensure business decisions are grounded in consumer understanding* Manage Zone 60/40+ product quality research program - Manage in home testing, technical palatability trials and nutritional assessment to assess performance of Purina products and competitive products. Recommend improvement actions based on research results* Lead brand health tracking research across the region* Market share reporting and analysis – Provide key insights on regional trends and threats. Provide key reports to Global, Vevey and regional businesses* Manage custom consumer and shopper research projects

Sydney

* Develop and manage key client accounts* Analysing and reporting of research results

Sydney

* Combine multiple data sources to support the development of brand and business plans* Contribute to Category Reviews: Provide channel and account specific insights, analysis and reporting

Project management, processing, analysing and reporting ofquantitative data

* Forecasting* Aztec scan data* Sales data* Budgets* Space Management

Front End Web Development

Learned to code and implement web designs with HTML, CSS, and JavaScript

Bachelor Of Commerce, Marketing, Organisational Behaviour