Experiential Marketing StrategistDevelop and implement experiential marketing strategies that enhance the clients brand, maximize traffic, build consumer loyalty and support growth initiatives. Collaborate with business groups and retail leadership to develop world class national & local consumer facing events and promotions while keeping strategy, budget and details in balance. Direct the deployment of outside agency resources, influencers, paid media budgets and cross functional teams.Recipient of nine Best Buy Marketing Recognition Awards (highest number of awards received in Marketing)
Entrust
View- Website:
- entrustdatacard.com
- Employees:
- 2365
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Sr. Manager Global EventsEntrustMinneapolis, Mn, Us -
Sr. Manager EventsEntrust Feb 2022 - PresentShakopee, Minnesota, United States* Create Event Marketing Strategy for key corporate events globally* Oversee execution of innovative, hands on, engaging activations* Received Marketing Recognition Award for RSA and Money 2020 -
Experiential Marketing ConsultantMinnesota Sports And Events Sep 2021 - Dec 2022Minnesota, United States -
Experiential Marketing StrategistBest Buy Jul 2012 - May 2021MinneapolisExperiential Marketing Strategist *BIZ BASH Top 1000 People in the US Event Industry for Experiential Marketing 2020*Recipient of 9 Best Buy Marketing Recognition Awards (highest number received as of 2021)Leader in Experiential Marketing with 10+yrs experience developing innovative and unique activations that achieve business goals and objectives. Deliver events end-to-end that include, strategy development, activation concepts, Influencer engagement and online amplification. Proven track record of providing results-oriented programs that increase brand love and engagement and drive omni-channel sales and traffic. Expert at leading cross-functional partners and external agencies to deliver best in class experiences for customers and key stakeholders.
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Senior Director Sales & Field MarketingUniversal Motown Records Group Mar 2002 - Aug 2011Greater Minneapolis-St. Paul AreaSenior Director Sales & Marketing* Awarded Target Corporation of ExcellenceInnovative marketer deploying new and groundbreaking partnerships with retailers. Providing concepts and go to market plans for exclusive packaging for celebrity talent including: Drake, Nicki Minaj, Bon Jovi and many more. Collaborating with cross functional teams to create marketing strategies for product launches that increase brand awareness, impressions and engagement. Excellent at providing one-of-a-kind events for consumers and merchants to create excitement on social media and in local communities -
National Director Sales & Field MarketingSony Music / Loud Records May 2000 - Feb 2002New York, Ny* Awarded the 2001 Transworld Label of the Year AwardResponsible for creating business and marketing strategies to reach sales forecasts that align with company growth initiatives. Managed and prioritized workload for field marketing team that included over 20 product launches a year. Strategized with big box retailer to develop long term in-store marketing campaigns that included exclusive point of sales merchandise and promotional opportunities. Proficient at analyzing campaigns for key learnings and reporting.
Alyssa Chapman Education Details
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Cappella UniversityMba - Classes -
Oneonta State UniversityBusiness Administration And Management, General -
Business Administration And Management, General
Frequently Asked Questions about Alyssa Chapman
What company does Alyssa Chapman work for?
Alyssa Chapman works for Entrust
What is Alyssa Chapman's role at the current company?
Alyssa Chapman's current role is Sr. Manager Global Events.
What schools did Alyssa Chapman attend?
Alyssa Chapman attended Cappella University, Oneonta State University, Stony Brook University.
Who are Alyssa Chapman's colleagues?
Alyssa Chapman's colleagues are Karina M., David Grossberndt, Julie James, Stephen King, Alma Angélica Romero Estrada, Francis Dinh, Amelia Dickson.
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Alyssa Chapman
Business Management Graduate | Minor In Accounting | Project Coordination | Exceptional Problem-Solving, Customer Relations ExperienceAmerican Fork, Ut -
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Alyssa Chapman
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Alyssa Chapman
Kirkland, Wa1verasonics.com
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