Alyssa Chapman

Alyssa Chapman Email and Phone Number

Sr. Manager Global Events @ Entrust
Minneapolis, MN, US
Alyssa Chapman's Location
Minneapolis, Minnesota, United States, United States
About Alyssa Chapman

Experiential Marketing StrategistDevelop and implement experiential marketing strategies that enhance the clients brand, maximize traffic, build consumer loyalty and support growth initiatives. Collaborate with business groups and retail leadership to develop world class national & local consumer facing events and promotions while keeping strategy, budget and details in balance. Direct the deployment of outside agency resources, influencers, paid media budgets and cross functional teams.Recipient of nine Best Buy Marketing Recognition Awards (highest number of awards received in Marketing)

Alyssa Chapman's Current Company Details
Entrust

Entrust

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Sr. Manager Global Events
Minneapolis, MN, US
Employees:
2365
Alyssa Chapman Work Experience Details
  • Entrust
    Sr. Manager Global Events
    Entrust
    Minneapolis, Mn, Us
  • Entrust
    Sr. Manager Events
    Entrust Feb 2022 - Present
    Shakopee, Minnesota, United States
    * Create Event Marketing Strategy for key corporate events globally* Oversee execution of innovative, hands on, engaging activations* Received Marketing Recognition Award for RSA and Money 2020
  • Minnesota Sports And Events
    Experiential Marketing Consultant
    Minnesota Sports And Events Sep 2021 - Dec 2022
    Minnesota, United States
  • Best Buy
    Experiential Marketing Strategist
    Best Buy Jul 2012 - May 2021
    Minneapolis
    Experiential Marketing Strategist *BIZ BASH Top 1000 People in the US Event Industry for Experiential Marketing 2020*Recipient of 9 Best Buy Marketing Recognition Awards (highest number received as of 2021)Leader in Experiential Marketing with 10+yrs experience developing innovative and unique activations that achieve business goals and objectives. Deliver events end-to-end that include, strategy development, activation concepts, Influencer engagement and online amplification. Proven track record of providing results-oriented programs that increase brand love and engagement and drive omni-channel sales and traffic. Expert at leading cross-functional partners and external agencies to deliver best in class experiences for customers and key stakeholders.
  • Universal Motown Records Group
    Senior Director Sales & Field Marketing
    Universal Motown Records Group Mar 2002 - Aug 2011
    Greater Minneapolis-St. Paul Area
    Senior Director Sales & Marketing* Awarded Target Corporation of ExcellenceInnovative marketer deploying new and groundbreaking partnerships with retailers. Providing concepts and go to market plans for exclusive packaging for celebrity talent including: Drake, Nicki Minaj, Bon Jovi and many more. Collaborating with cross functional teams to create marketing strategies for product launches that increase brand awareness, impressions and engagement. Excellent at providing one-of-a-kind events for consumers and merchants to create excitement on social media and in local communities
  • Sony Music / Loud Records
    National Director Sales & Field Marketing
    Sony Music / Loud Records May 2000 - Feb 2002
    New York, Ny
    * Awarded the 2001 Transworld Label of the Year AwardResponsible for creating business and marketing strategies to reach sales forecasts that align with company growth initiatives. Managed and prioritized workload for field marketing team that included over 20 product launches a year. Strategized with big box retailer to develop long term in-store marketing campaigns that included exclusive point of sales merchandise and promotional opportunities. Proficient at analyzing campaigns for key learnings and reporting.

Alyssa Chapman Education Details

  • Cappella University
    Cappella University
    Mba - Classes
  • Oneonta State University
    Oneonta State University
    Business Administration And Management, General
  • Stony Brook University
    Business Administration And Management, General

Frequently Asked Questions about Alyssa Chapman

What company does Alyssa Chapman work for?

Alyssa Chapman works for Entrust

What is Alyssa Chapman's role at the current company?

Alyssa Chapman's current role is Sr. Manager Global Events.

What schools did Alyssa Chapman attend?

Alyssa Chapman attended Cappella University, Oneonta State University, Stony Brook University.

Who are Alyssa Chapman's colleagues?

Alyssa Chapman's colleagues are Karina M., David Grossberndt, Julie James, Stephen King, Alma Angélica Romero Estrada, Francis Dinh, Amelia Dickson.

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