Alyssa Smith Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Developed cross-departmental editorial and PM systems to streamline campaign workflows, boosting team alignment on strategic initiatives and enhancing operational efficiency by 30% — ensuring high-quality content.
• Collaborated with external platform providers and internal teams to bring the SMS marketing program in-house, aligning cross-functional goals, increasing consumer engagement, and achieving a 3x increase in monthly.
• Conceptualized and executed a successful end-of-year in-person brand activation, managing location scouting, product selection for display and purchase, and onsite logistics to ensure seamless execution while driving.
• Provided regular analytics insights to internal stakeholders, coaching social media teams on data-driven performance improvements, and contributing to optimized strategic adjustments and cross-functional alignment.
• Executed an inventory management strategy by launching an evergreen sales page that reduced stale inventory by 10% within seven weeks, aligning product offerings with consumer demand and market trends.

Amherst, Massachusetts, United States

• Developed a 360-degree go-to-market plan, driving a ~25% increase in program participation by standardizing campaign processes across digital channels, ensuring cross-functional coordination for optimal reach.
• Increased program applications by ~22% through A/B testing and personalized outreach, optimizing partner performance based on market insights and data trends.
• Boosted community engagement by 10% through strategic DEI campaign efforts, reinforcing commitment to inclusion while engaging broader audience segments.
• Innovated campaign strategies for Juneteenth, improving community engagement by 10% and reinforcing the organization's commitment to diversity and inclusion.

Washington, District Of Columbia, United States

• Cultivated partnerships with high-profile organizations, including the Aspen Institute, co-developing thought leadership campaigns that elevated brand visibility and established a strong collaborative presence in the.
• Partnered with creative agencies and internal executive team to execute rebranding efforts, aligning agency deliverables with organizational goals. Acted as the primary liaison between the CMO and external partners.
• Managed intranet resources, centralizing essential tools like editorial calendars and cross-departmental guidelines to improve internal communication and support cross-functional collaboration.

Washington D.C. Metro Area

• Organized and facilitated monthly all-staff meetings, collaborating with cross-departmental executives to provide critical updates and drive internal communication strategies, reporting directly to the CMO and CEO.
• Created and delivered strategic summaries for executives on press coverage and key updates, ensuring stakeholders were well-informed on organizational progress and positioning.
• Collaborated with the digital marketing team to refresh internal and external signage, maintaining consistent brand messaging across platforms.
• Increased brand engagement by coordinating the organization’s multi-day brand activation at the New York City Food & Wine Festival, including creating content and promotional opportunities while sharing the brand’s.

Washington D.C. Metro Area

• Spearheaded all internal event planning for the organization’s second-largest national offices, ensuring seamless execution and enhancing attendee experience.
• Negotiated and managed vendor partnerships for event contracts, ensuring alignment with organizational objectives and maintaining budget adherence while delivering exceptional event experiences for internal stakeholders.

Washington D.C. Metro Area

• Designed and optimized marketing materials and email campaigns for key annual events, contributing to increased brand recognition through social media channels by ~15%.
• Coordinated tentpole brand events & annual awards show with 300+ attendees, overseeing venue booking, speaker liaison, and day-of coordination to ensure successful event execution.
• Partnered with industry leaders and event sponsors to create social media campaigns aligned with co-marketing objectives, analyzing performance to optimize strategies and foster long-term partner relationships.