● Developed cross-departmental editorial and PM systems to streamline campaign workflows, boosting team alignment on strategic initiatives and enhancing operational efficiency by 30% — ensuring high-quality content delivery for customers.● Collaborated with external platform providers and internal teams to bring the SMS marketing program in-house, aligning cross-functional goals, increasing consumer engagement, and achieving a 3x increase in monthly revenue while reducing third-party costs monthly.● Conceptualized and executed a successful end-of-year in-person brand activation, managing location scouting, product selection for display and purchase, and onsite logistics to ensure seamless execution while driving engagement and sales. Collaborated with the social team to amplify event visibility and oversaw targeted SMS communications, maximizing attendance and brand impact.● Provided regular analytics insights to internal stakeholders, coaching social media teams on data-driven performance improvements, and contributing to optimized strategic adjustments and cross-functional alignment.● Executed an inventory management strategy by launching an evergreen sales page that reduced stale inventory by 10% within seven weeks, aligning product offerings with consumer demand and market trends.

● Developed a 360-degree go-to-market plan, driving a ~25% increase in program participation by standardizing campaign processes across digital channels, ensuring cross-functional coordination for optimal reach.● Increased program applications by ~22% through A/B testing and personalized outreach, optimizing partner performance based on market insights and data trends.● Boosted community engagement by 10% through strategic DEI campaign efforts, reinforcing commitment to inclusion while engaging broader audience segments.● Innovated campaign strategies for Juneteenth, improving community engagement by 10% and reinforcing the organization's commitment to diversity and inclusion.

● Cultivated partnerships with high-profile organizations, including the Aspen Institute, co-developing thought leadership campaigns that elevated brand visibility and established a strong collaborative presence in the industry.● Partnered with creative agencies and internal executive team to execute rebranding efforts, aligning agency deliverables with organizational goals. Acted as the primary liaison between the CMO and external partners, ensuring seamless collaboration and brand consistency.● Managed intranet resources, centralizing essential tools like editorial calendars and cross-departmental guidelines to improve internal communication and support cross-functional collaboration.

● Organized and facilitated monthly all-staff meetings, collaborating with cross-departmental executives to provide critical updates and drive internal communication strategies, reporting directly to the CMO and CEO.● Created and delivered strategic summaries for executives on press coverage and key updates, ensuring stakeholders were well-informed on organizational progress and positioning.● Collaborated with the digital marketing team to refresh internal and external signage, maintaining consistent brand messaging across platforms.● Increased brand engagement by coordinating the organization’s multi-day brand activation at the New York City Food & Wine Festival, including creating content and promotional opportunities while sharing the brand’s mission with consumers and stakeholders.

● Spearheaded all internal event planning for the organization’s second-largest national offices, ensuring seamless execution and enhancing attendee experience.● Negotiated and managed vendor partnerships for event contracts, ensuring alignment with organizational objectives and maintaining budget adherence while delivering exceptional event experiences for internal stakeholders.

● Designed and optimized marketing materials and email campaigns for key annual events, contributing to increased brand recognition through social media channels by ~15%.● Coordinated tentpole brand events & annual awards show with 300+ attendees, overseeing venue booking, speaker liaison, and day-of coordination to ensure successful event execution.● Partnered with industry leaders and event sponsors to create social media campaigns aligned with co-marketing objectives, analyzing performance to optimize strategies and foster long-term partner relationships.