Aman Bhatia Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Collaborated with cross-functional teams to conceptualize new product features, analyse marketing campaigns, estimate ROIs, and conduct A/B experiments to improve customer experience, key business metrics and engagement.- Delivered end-to-end analytical support for a new product launch, involving customer segmentation, projections and A/B experimentation for old user cross-monetisation and retention campaigns, in collaboration with marketing stakeholders.- Provided data-backed insights to enhance user engagement and improve key metrics for app and web platforms. - Built organisation-wide reusable dashboards to study user journeys and metric funnels for efficient behaviour analysis.- Analyzed large data sets and clickstream events to generate meaningful insights to ideate new product features or marketing initiatives.- Key stakeholders: Product Managers, Marketing Managers, Developers, Data Engineers, Finance and Legal departments.

Hyderabad, Telangana, India

- Worked as a Business Intern with the Research and Outreach Team in Trust & Safety at Google Hyderabad.- Led comprehensive user research across India and the U.S. for specific ad themes to identify risks, evaluate impact on brand engagement and study user preference across different marketing channels. - Hypothesized and concluded A/B experiments, performed sentiment analysis, and delivered data-driven insights to proactively mitigate user harm and brand risk through suggested policy actions.

- Worked as a market research consultant for a U.S. based multi-billion dollar pharmaceutical client to conduct practitioner surveys to understand user perception, recall % and product characteristics.- Conducted competitor analysis and generated data-backed business insights to improve product perception and sales strategy.

New Delhi Area, India

Worked as an intern on a module related to Digital Certificates and their Revocation List Downloader.

Master Of Business Administration - Mba

Bachelor Of Technology (B.Tech.), Information Technology