Provide marketing support for digital campaigns, events, and sales enablement.

Developed strategic marketing initiatives that drove revenue growth. Planned targeted B2B and B2B2C marketing campaigns from concept to analysis to deliver measurable, solid results. Defined and executed a channel partner marketing strategy built on the company’s brand platform that benefited the needs of the channel partners. Oversaw global campaign planning and activation for marketing efforts, including guidance and direction for new partner opportunities.• Go-to-Market Planning: Developed innovative go-to-market plans for new product and service launches to drive product adoption and create new revenue streams for the sales channel.• Best Practices & Toolkits: Established protocols, processes, playbooks, and toolkits for consistent, effective partner marketing.• Demand Generation: Utilized data-driven strategies such as website optimization to increase the number of customers training through association partners.• Regional Marketing: Oversaw marketing campaign execution customized to the regional needs of B2B partners.• Product Collaboration: Engaged with product teams to ensure a cohesive customer journey across all partner categories.• Performance Measurement: Analyzed data to provide ROI and actionable customer, market, and partner performance insights. Used analytical skills to review performance results and recommend improvements that increased partner page visits by 23% through website changes and SEO/SEM optimization.• Communications: Developed and managed segmented communications to channel partners and other stakeholders through website microsite, newsletters, email, FAQs, webinars, and event marketing.• Event Development: Planned the strategy and optimized the preparation and follow-up processes for global events, webinars, and regional meetings. Increased online event registration by 50%.• Content Creation: Wrote content for email, websites, social media, playbooks, scripts, blogs, brochures, presentations, videos, and advertising.

Executing sales and marketing strategies across multiple channels to increase brand visibility and revenue growth.• Managed blog and social media: LinkedIn, Facebook, Twitter, and YouTube, increasing website traffic by 200%.• Tracked and monitored website analytics and inbound lead data to measure campaign effectiveness.• Writing included case studies, fact sheets, white papers, and promotional material to support training services.• Implemented a CRM and inbound marketing system using HubSpot and Salesforce, increasing qualified sales leads by 100%.• Performed competitive analysis research of the marketplace and produced market research and strategic briefs used by the leadership to create new client programs.• Managed redesigning the company’s website, increasing web traffic by 400%.

Managed communications and marketing activities for an association that develops standards and guidelines for the scientific, health care, and medical testing community. Promoted the sales of 200+ publications to clinical laboratories, in vitro diagnostic manufacturers, and government regulatory agencies and managed the effectiveness of marketing communications.• Responsible for CLSI’s communications program, including public relations, newsletters, website content, direct mail, catalogs, social media, events, and email communications.• Managed marketing campaigns for CLSI’s products, association membership, education initiatives, and global health partnership division.

Managed internal and external communications, marketing, and public relations for a non-profit organization serving over 41,000 girls and 14,000 adult volunteers in nine Pennsylvania counties. Developed and implemented strategies to meet and exceed marketing goals for the Girl Scout Cookie Program, girl and adult membership, and fundraising activities. Provided counsel on communications and messaging, strategic communications initiatives, and public relations.• Developed the communications strategy for a 5M capital campaign, managed capital campaign print and electronic promotional materials and coordinated their design and production, oversaw campaign communications, created content for the newsletter and talking points for the media.• Managed internal and external communications, including quarterly newsletters, email communications, direct mail, summer camp promotions, website content, and the annual report.• 500 articles of yearly newspaper publicity were generated by managing public relations and serving as the company spokesperson; additional publicity included radio, television, cable, and billboards.• Developed successful strategies to increase sales of the 15M Girl Scout Cookie Program, increase youth and volunteer membership, and grow annual giving.• Planned publicity and fundraising events, including contests, golf outings, dinners, alumni weekends, • Worked with internal cross-functional teams as well as regional and national teams to promote Girl Scout programs, the Girl Scout brand, and the communications plan for the merger of three Girl Scout Councils.