Amanda Goodwin Email & Phone Number

New Broughton, Wales, GB

Salford, England, United Kingdom

Manchester, Greater Manchester, United Kingdom

• Accountable business lead for transition of Insurance Marketing from the existing business to a new distribution business model following the sale of the insurance book. Key achievements and responsibilities include:
• Developed and implemented business processes to align with the new business capability model
• Delivery Manager for the new Marketing function
• Transitioned data driven campaigns to Salesforce CRM for enhanced efficiency and improved performance through increased access and sophistication in the use of data
• Interface across each of the business work streams to align programme delivery objectives
• Designed and implemented digital asset management workflows to deliver new financial promotions framework

Liverpool

This is a new position within Police Mutual as they move towards a more customer centric approach to marketing. My role within the new structure has been to transition the team, placing a greater focus on the customer post on boarding. Deeping customers relationship and advocacy with Police Mutual through increased engagement activity, as a result.

Liverpool

The primary focus of the role is to deliver the General Insurance business plan, managing a team of three and a marketing programme with an income target in excess of £10 million. As a Senior Marketing Manager wider duties include working cross the function on integrated planning, marketing effectiveness, and optimising business processes and people.

Liverpool

To lead the development and articulation of the Police Mutual brand proposition, and to raise awareness of the Police Mutual brand both internally and externally helping to attract, retain and increase advocacy in the brand with current and potential members.Key achievements and responsibilities include:Developed and implemented measures for brand.

Manchester, United Kingdom

Focus on the delivering a significant step change in targeted campaign activity to support the BHW Sales and Marketing functions in delivering the BHW 3 Year Strategy. Central to this is the delivery of improved campaign results from database marketing systems and improving the capability of the team through coaching and leading the team. I am required to.

Northampton, United Kingdom

The focus of my role within Barclaycard is to leverage my targeting and segmentation expertise to optimise the Direct Mail channel. I am responsible for the strategic development of the Direct Mail channel to increase to marketing channel mix diversification and meet the overall business objective to grow credit card acquisition. Key achievements and.

The role focuses on the management and development of the data selections and optimisation of all targeted channels specifically Direct Mail, Email and Outbound Telemarketing, however more recently expanding into the realm of online. Notably this role puts customer segmentation as the centre of the function using life stage and affluence as a key means to.

This role involved the implementation and management of monthly outbound telemarketing acquisition campaigns with the aim to generate profitable active accounts across multiple portfolios. Key achievements and responsibilities include:Accountable for contribution towards the 2008 goal of 312,727 hours and 41,311 accounts. Full end to end direct marketing.

Portfolio ConversionThis role focused on the conversion of 150 + HBOS affinity credit card programmes to MBNA. The key achievements and responsibilities were:Managed the communication with the affinity groups and establish marketing opportunities and collate all required information.Manage Customer communication of the transition from HBOS to ensure a.

Chester, United Kingdom

• This role formed as part of my sandwich degree course and was based within the affinity marketing department. The main function of this role was to assist in the day-to-day management of affinity credit card.
• Distribute regular acquisition analysis for a number of the affinity card programmes, including Manchester United, WWF and Cheshire Building Society. For this I was also required to identify and implement improvements.
• Ensuring effective communications with groups were upheld to drive buy-in for marketing activity and solve any customer queries.
• Directly responsible for implementing campaigns against plans
• Managed the communication with 150+ affinity groups and establish marketing opportunities and collate all required information for a HBOS portfolio conversion.
• Manage Customer communication of the transition from HBOS to ensure a seamless experience for the Customer.

Ba (Hons); Diploma, Marketing Management; Marketing

2:1) - achieving a 1st within my dissertation on the effect on the Virgin Brand through product extension CIM

• Cim Professional Diploma In Marketing, Marketing

2:1 Ba (Hons) Marketing Management, Marketing

Education record

A-Level Law (C), A-Level Government & Politics (C); A-Level Economics (C); A-Level English Literature (D)

Gcse Grades A* - B Including, English Literature, English Language, Mathematics, And Science Double Award