Amanda Hamner Email & Phone Number

Jacksonville, Florida Area

Jacksonville, Florida Area

Jacksonville, Florida

Digital Accessibility Program Owner for Cards/Retail BankResponsibilities include establishing and implementing processes and standards related to achieving and maintaining fully ADA-compliant customer experiences across all digital platforms (desktop, mobile and native applications). Tasked with focusing on:- Establishing repeatable, organization-wide reporting standards- Serving as liaison between legal/compliance and internal business owners- Establishing accessibility training program/requirements- Creating/maintaining a project roadmap for compliance- Vendor management

Jacksonville, Fl

» Ownership of Digital Maintenance for all internally-hosted North America web sites » Ownership of Offer Management (on-site marketing placements and externally-hosted digital creative) o Managed team responsible for creation, development, publication and ad-serving of marketing banners/placements» Ownership of Trouble Ticket channels o Managed team responsible for mitigation of all content-related trouble tickets o Liaison to cross-functional senior leadership for prioritization and root cause analysis» Program owner for digital ADA/Accessibility o Created multi-year plan for achieving full ADA-compliance across digital properties o Served as subject matter expert to cross-functional teams

Jacksonville, Florida Area

» Increased scope to incorporate ownership of Trouble Tickets » Created Internet/Mobile Emergency Messaging Process, allowing implementation of timely, relevant consumer messaging in digital channels across a number of scenarios (e.g. natural disaster, data breach, etc.); served as lead for this process for all digital channels.» Developed tracking plan and metrics dashboard, allowing for clearer prioritization and end-to-end reporting on requests related to NPS drivers.» Served as subject matter expert assigned to projects impacting ad-served placements, ensuring marketing opportunities were developed in a maintainable, repeatable fashion conducive to speed-to-market expected in the post-launch BAU environment.

Jacksonville, Florida Area

» Transitioned from daily management of Maintenance, Offer Management and Ad-Serving Requests to oversight of team coordinating these efforts.» Served as project manager for a full re-design of internal marketing ads that led to a 66% lift in click-thru rates and 700% improvement in total conversions, exceeding the forecasted $500K in incremental EBIT.» Created and managed process for implementation of Global Change Memos, providing an avenue for cohesive cross-channel updates across the company.