• Expanded role to include the management of B2B marketing in addition to existing consumer marketing responsibilities. • Expanded role to include the management of Marketing Operations to build out more robust process and procedures to enable the team to be more efficient and scale as we continue to grow.

• Develop, implement, & continually improve cross channel customer treatment strategy with a focus on maximizing relationships with a customer-centric approach that supports profitability. • Manage 50+ automated cross sell multi-channel campaigns for lending, deposit, payments, and fee growth, driving double digit growth the past 4 consecutive years.• Utilizing data and analytics, review and improve targeting methods, offers and messaging based on results and learnings• Manage the development and implementation of prospect marketing and lead generation activities. Currently producing prospecting booked response rates 2-4 times the benchmark average.• Play a key role in product, offer and service strategy. • Guide and support goal setting and measurement for consumer campaigns and the consumer line of business, including performance report management

• Played a primary, vital role in the analysis and implementation of the new checking product fee structure that resulted in a 102% increase in additional personal checking service charges• Accurately forecasted and budgeted customer behavior and fees associated with product changes with a variance to budget less than 1%• Implemented more detailed deposit level budget and goal setting, executing a process that was managed by outside consultants in the past• Managed FTP process, updates, analysis and reporting• Managed ALCO modeling, analysis, and reporting• Managed Retail LOB budgeting, goal setting, and reporting• Incorporated Revenue & Profit Results with Retail incentive program driving more awareness and results with front line staff in how to improve profit

• Recommended and implemented new metrics reporting & opportunity based goal setting that contributed to a 22% improvement in acquisition, 24% increase in cross sell to new relationships, and a significant improvement in attrition.• Translated analytical/numerical results into logical and actionable insights for management and front line staff• Managed MCIF system including updating, appending, and fulfilling reporting needs• Designed metrics, reporting and analysis of retail initiatives to identify strengths/opportunities• Provided local market support for training needs in relation to utilizing reports• Designed, tracked and produced Retail Banking incentives• Supported demographic evaluation for new market research

• Worked directly with Executive Management in updating analyst presentations• Created and distributed client lead generation lists using MCIF program• Produced promotion flyers for branch merchandising• Assisted Marketing Director with various special projects• Tracked and reported key performance areas for Retail Banking• Extensive work in excel, word, publisher, and power point

• Provided Sales & Service to the Bank’s most elite client base• Sourced leads for current and new customer opportunities• Supported Private Banking Manager with events

Time On Target Solutions provides UAV (aka Drone) services throughout Florida. Our capabilities include; precision agriculture, turf management, mapping, and UAS operations consulting. We believe our UAV services are vital to local industry and can significantly contribute to reducing the amount of pesticides, herbicides, fertilizers, and carbon dioxide released into the environment. We aim to make our customers more effective, efficient, and profitable.

• Performed teller transactions• Performed account openings & maintenance• Evaluated customer needs to determine best products• Responsible for delivering excellent customer service• Consistently executed on one referral per day

• Maintained customer base for sales representatives• Logged, tracked, and organized contracts ensuring completeness• Tracked and reported Call Center productivity based on monthly margins and revenues• Executed customer retention strategies through renewal letters• Maintained a well-organized filing system