Amanda Mitchell Email & Phone Number

North America

North America

Lead Corporate Brand, Corporate Communications, Digital Marketing for Canada and USA as well as a Marketing Strategy and Execution for Minto Apartments and (interim role) Minto Communities Canada - GTA Division. • Proudly part of the executive team that launched the Minto Apartment REIT public offering.

Canada

Leading the corporate brand for Minto Group alongside providing executive leadership with insights and ideation to further advance business goals.

Trinity (Trinity Bay), Newfoundland And Labrador, Canada

Canada

Bringing together the best team for RIM/BlackBerry to deliver on brand, event and digital direct marketing needs. Great ideas, executed flawlessly, can be inspiring and drive sales.

Canada

Lead the communications and user experience team launching and maintaining a new loyalty program across all Rogers wireless and cable profiles. The program was cancelled four weeks after my arrival.

Canada

• Lead this full-service CRM and loyalty marketing specialists creative agency • Managed Scotiabank Domestic and International, Plan International Canada, RIM Global B2B and Event Teams, SickKids Foundation, Penningtons, TeamBuy, Desire2Learn and FedEx• Led numerous operations initiatives that increased profitability, improved efficiencies, increased team morale as well as client satisfaction

Canada

• Won, then led the agency's largest client, RIM, for over three years, growing revenue and profits exponentially• Managed the Mars Global programs across Asia Pacific, Europe, North and South America including Pedigree CRM and Loyalty and the websites for Whiskas, M&M’s, Cesar and Sheba• Won, lead and managed multiple clients making up 30% of agency revenue:o Global: Pedigree, Whiskas, M&M’s, Cesar and Shebao Packaged Goods: P&G (Tide-to-Go, Tide Coldwater, Pringles, Folgers and Downy) o Travel Services: Thomas Cook and PEI Tourism o Retail: Cadillac Fairview – Shops at Don Mills o Telco/Technology: RIM B2B programs in US, Canada, LATAM, APAC and EMEA• Managed a team of nine employees and a network of 15+ suppliers• Partnered with the Managing Director on operation and cultural needs across 110 person functional practices; Analysis, Creative, Technical, Project/Production & Account Management

Netherlands

Immoeuro was a European service company serving the real estate industry in the countries of Italy, Spain, Germany, the Netherlands and The United Kingdom. The company had over 100 employees in eight countries. • Conceptualized and designed the foundation product, services and marketing platform for this start-up • Executed daily operations of the Product development department while provided Marketing department with thought leadership to create appropriate brand and sales initiatives• Directed local team activities in market research, analysis, product and content aggregation • Managed a team of 12 employees and a network of 20+ consultants• Participated in formulating and administering company policies, identified and developed strategies for long-range business performance goals

Europe & Middle East

RE/MAX Ontario-Atlantic Canada and Europe is the largest regional sub-franchisor of the RE/MAX concept with thousands of Franchisees in Canada, the United States and Europe. • Analyzed, designed, developed and marketed a proprietary listing/marketing solution for use by nine of the RE/MAX European regions, Turkey and Israel. It is still in place today.• Prepared and presented data and product marketing presentations to up to 200 attendees including prospect franchisees, users and franchise owners• Managed the marketing, development and training of the corporate and regional launches

Next Steps: Experienced Women Entrepreneurs

Education record

Political Science