Amanda Rubacha Email & Phone Number

Rochester, New York, United States

- Coordinate with product owners and marketing teams to ensure that all product launches and updates are executed according to plan (scheduling, overseeing content creation, timely execution).- Develop SEO-optimized content for ecommerce platforms to maximize visibility and appeal to target audiences.- Strategically merchandise products to enhance visibility and sales potential; manage photography, oversee the creation of visual assets, and ensure all listings are up to standard.- Develop and implement competitive pricing strategies based on market research and internal goals.- Maintain regular communication with stakeholders to ensure best practices in e-commerce and adherence to brand guidelines.- Oversee the maintenance and accuracy of data, ensuring all product information is current and integrated across platforms.

EOS Integrator Responsibilities:- Collaborate directly with the owner to turn the company vision into actionable plans for the business. - Ensure day-to-day operations and overall company performance align with long-term goals.- Lead and facilitate weekly, quarterly, and annual leadership meetings.- Build and maintain staff; assist with personnel decisions for all positions.- Contribute to strategic financial decisions, including product pricing and department budgets.- Champion company culture and communication. Ecommerce Manager Responsibilities: - Oversee all aspects of ecommerce store: strategy, website management, marketing and sales, UI/UX optimization, and analytics. - Coordinate and lead marketing initiatives, including: email, social media, influencer, paid media, and SEO.- Audit technical website elements (e.g., crawlability, site speed, mobile responsiveness).- Develop comprehensive project plans outlining scope, goals, timelines, and requirements.- Manage creative marketing and technical teams.

- Develop and implement marketing campaigns across channels.- Track and analyze campaign performance metrics to optimize marketing strategies.- Provide regular reports on marketing activities and results.- Create and manage social media, email, and website content.- Monitor industry trends and stay updated on marketing best practices.- Collaborate with the design team to create compelling visual content for marketing campaigns.

- Assemble and ship wedding invitation samples to clients for an excellent first impression.- Communicate with clients about their sample orders and resolve any issues.- Assist clients with any wedding stationery questions using etiquette expertise.

- Executed plans for RIT’s annual innovation and creativity festival, Imagine RIT, where more than 30,000 visitors attend annually. - Implement logistics and programming for institute events; arrange for speakers, topics, invitee lists, catering, parking, A/V support, speaker support and follow-up for events and meetings.- Schedule and prepare materials for RIT meetings and events, attendance ranging from 5 to 600 individuals.- Created an organized filing system for thousands of documents that spanned 26 years of time, making information easier to find and consolidating space.- Created a comprehensive training protocol for new workers to enable a smooth and comfortable transition for new hires, as well as a place to look for answers and detailed work procedures.- Hire, train, and manage student employees as necessary; maintain a team of at least 5 members.- Plan, design, and mail newsletters to 1,000 retirees.- Provide administrative support to the Executive Assistant to the President.

- Trained new student workers.- Collected and compiled RSVPs for crucial institute events.- Implemented logistics and programming for institute events.- Transcribed dictation for various letters and documents.

Rochester, New York Area

- Interacted with a team to quickly and efficiently serve customers.

Syracuse, New York Area

- Validated the number of items in stores across New York State.