Matt Bertrand Email & Phone Number

Rochester, New York Area

Rochester, New York Area

Victor, New York, United States

Rochester, New York Metropolitan Area

Henrietta, New York

Rotations through Marketing, Category Management, Strategy, and Procurement

• Developing a multifaceted strategy for the launch of a new digital printing coaster line that includes both traditional and social media
• Creating a brand awareness campaign and identifying potential advertising and IMC firms to target in coordination with the Director of Marketing and CEO
• Assisting the CFO with supplier and competitor research for an upcoming companywide business plan update

• Developing a comprehensive marketing strategy for current products and future products
• Building a customer database from current data as well as gathering new clients
• Creating marketing materials for specific target markets
• Involved in the groundwork of a start-up biotech firm

• Supervised a 16 member student staff while assisting in the daily operations of a 400 student residence hall
• Acted as on-call emergency response to a residential area of over 1500 students
• Implemented new internet marketing strategies to recruit staff members
• Assisted in leadership training for 200 student staff members
• Served on the committee to select future student-staff members, which included conducting individual and group interviewsMarketing Assistant, May 2007 – August

Wrote copy and developed a brochure to market summer conference housing to potential customers for the following summerOrganized past and current marketing materials for efficient referencePersonally assisted the Associate Director of Organizational Development and Marketing with promotional activities for the residence halls

Actively developed a community on a floor of 38 students through programming, floor meetings, mentoring and advisementCreated and implemented over 30 programs that enriched the residence hall experience for both the floor and general communityReceived the Nancy Welch Award for Excellence in Programming

Provided hardware and software support for over 400 usersTroubleshot any network or connectivity issues of various departmentsTested potential software for network deployment

Mba, Marketing And Consulting

Activities and Societies: Turnaround Management Association (Officer), First Year Mentor, Strategic Management Advisor, Pre-Seed Workshop.

Bachelor Of Science, Biochemical Pharmacology