Marketing Specialist
As Marketing Specialist, I was responsible for the annual marketing plans for various business units in the UK division of Ottobock, including Human Mobility, Dorset Orthopeadic, Medifix Healthcare Ltd, Orthotics and Prosthetics. I worked with the head of the business units to set SMART objectives for the year, created B2B and B2C campaign concepts, liaised with relevant departments to ensure these were executed on time and within proposed budget whilst constantly reviewing and measuring the outcomes to ensure the goals were achieved. I also worked closely with Ottobock divisions around the World when launching new products to the UK market, integrating all of the elements in the communications mix utilising both online and offline tactics.