Amanda Sharp Email & Phone Number

Creation and development of Masterbrand strategy to enable a multi-product business. Included a complete rebrand of the hero product Likely loans to Finio Loans. Development of the employer brand, including complete rebrand in 2022, creation of brand values, new company website and aligning with the wider organisation through internal communication.Creation and development of product brands propositions, brand strategy, tone and voice and visual identity successfully launching 2 new brands to market within the last 24 months.Devising the strategy and implementation of above the line and below the line communication including TV, digital advertising, direct marketing, and email campaigns.Responsible for the creation and delivery of customer contact strategies and overseeing all customer communication within the business. Working closely with incumbent PR agency, Identifying PR opportunities for the business and delivering timely and strategic PR to support key initiatives. Developing customer insight strategies and methodology and running insight campaigns as required. Utilising customer insight across the wider business to help inform customer strategies and product development.Digital marketing positioning, strategy and content development.Line Manager and budget responsibility.

Nottingham, United Kingdom

Accountable for the strategic direction and application of the brand and customer experience. The strategic development and delivery of the valuable player loyalty programme.The development and delivery of all customer insight for the business.The strategic development and delivery of all national retail promotions and customer communication.The delivery of a social media strategy and key stakeholder in the design and delivery of retail pages online. Working with the product team in the development and launch of new products.Responsible for overseeing all casino local marketing and the delivery of marketing training workshops for all local marketing staff.Accountable for the management and reporting of marketing budget and appointment and management of key partner agencies.

Defining strategy and developing, executing and managing comprehensive marketing plans for the medical portfolio. Identifying and communicating with key internal and external stakeholders to coordinate overall marketing effort in accordance with corporate goals. Integral role in mapping and developing service offering to medical stakeholder groups. Developing and leading a small forward-thinking marketing team. Responsible for the delivery of an overarching sector marketing strategy and communication plans across 5 portfolios containing 52 contract agreements. Management of a supplier-marketing programme.Focused on demonstrating strong ROI through sales and CRM reporting systems. Marketing lead for the launch of new products and services.

Responsible for the development and management of bmi’s customer insight and brand tracking programme. Managing the bmi brand and development work on the customer journey.Commercial department representative for print management. Ongoing management of ‘voyager’ bmi’s in-flight magazine

Overall accountability for the production and delivery of the monthly in-flight magazine ‘voyager’. Responsible for the set-up and delivery of an ambient media project for the airline.

An all round advertising role working on ATL campaigns across radio, press and television.

Recruited to assist in the delivery of the Boots Wellbeing Services marketing plan, an intitial grounding in all elements of the marketing mix.

Ba Combined Humanities, English, Media, History

Education record