Amanda Sharp Email & Phone Number

Creation and development of Masterbrand strategy to enable a multi-product business. Included a complete rebrand of the hero product Likely loans to Finio Loans. Development of the employer brand, including complete rebrand in 2022, creation of brand values, new company website and aligning with the wider organisation through internal.

Nottingham, United Kingdom

Accountable for the strategic direction and application of the brand and customer experience. The strategic development and delivery of the valuable player loyalty programme.The development and delivery of all customer insight for the business.The strategic development and delivery of all national retail promotions and customer communication.The delivery.

Defining strategy and developing, executing and managing comprehensive marketing plans for the medical portfolio. Identifying and communicating with key internal and external stakeholders to coordinate overall marketing effort in accordance with corporate goals. Integral role in mapping and developing service offering to medical stakeholder groups..

Responsible for the development and management of bmi’s customer insight and brand tracking programme. Managing the bmi brand and development work on the customer journey.Commercial department representative for print management. Ongoing management of ‘voyager’ bmi’s in-flight magazine

Overall accountability for the production and delivery of the monthly in-flight magazine ‘voyager’. Responsible for the set-up and delivery of an ambient media project for the airline.

An all round advertising role working on ATL campaigns across radio, press and television.

Recruited to assist in the delivery of the Boots Wellbeing Services marketing plan, an intitial grounding in all elements of the marketing mix.

Ba Combined Humanities, English, Media, History

Education record