Amanda Winstead Email & Phone Number

Hematology/Oncology Nurse

• Manage assigned patient care on a 30-bed HemOnc unit under RN supervision
• Perform and document patient weight, height, output, hygiene and room maintenance
• Assist patients with ADLs, ambulation, elimination, nutritional needs, and personal hygiene
• Communicates information and/or observations to patients, RNs, and other appropriate staff
• Assist with admissions and discharges, including but not limited to; setting up charts,communicating with cross-functional team members, setting up and breaking down rooms with needed equipment and supplies
• Participate in change of shift huddle and rounds

• Create marketing collateral for new product launches; including but not limited to, brochures, flyers, videos, webpages and landing pages
• Develop and execute strategic marketing plans; including email marketing, paid and organic social tactics and digital ads
• Brainstorm creative concepts with vendors; videographers, photographers and designers, while ensuring projects stay on time and within budget
• Work across the matrix to help identify gaps in strategy and recommend tactics
• Train and mentor new employees

• Planned and implemented email marketing campaigns; including A/B testing
• Managed the design and execution of the yearly stock guide (over 200 pages long)
• Facilitated focus groups, in-person and via phone, to gain a deeper understanding of key audiences
• Created product and brand merchandising; including hanging signs, banners, window clings, tradeshow displays and wall boards

• Supported SVP level management and their direct reports juggling multiple projects under deadline
• Liaison between management and employees to ensure proper internal communication
• Planned and executed companywide events
• Gathered content, wrote and edited monthly employee newsletters

WSB-TV Channel 2 Action News

• Produced (wrote, edited) compelling promotional spots targeting the 4:30am, 4pm, 5pm and 6pm newscasts; as well as, breaking news spots, radio spots and cable buys
• Developed strategic marketing plans quarterly to increase viewership and take competitor audience share across multiple platforms – television, social media and website
• Use focus groups to gather voice of the customer (audience), test promotional material
• Collaborated with cross-functional departments in a fast paced environment: news, talent, photographers, directors and the art department
• Managed multiple projects, making quick decisions and changes under tight deadlines with flexibility and creativity
• Involved with the station’s “twitter handle” during ABC primetime shows; tweeting stories of high interest to grow our news audience throughout the day

Tampa/St. Petersburg, Florida Area

• Managed large scale station and network events within the community. Wrote, edited and produced daily news topicals and image pieces using Final Cut Pro
• Attended daily news meetings and communicated with the news department on which stories would help us reach our target audience
• Conceptualized, wrote and edited promos for the March 2011 sweeps launch of the ABC Action News I-Team
• Assisted with off-site commercial production shoots and the editing of commercial spots
• Designed pages of the ABC Action News Hurricane Guide and Fall Programming Guide using Photoshop
• Designed and created web banners for the station website

Atlanta, Georgia

• Wrote, edited and produced Good Day Atlanta topicals, news topicals and special spots using Final Cut Pro
• Attended daily news meetings
• Communicated with the public relations department in order to write contest rules and copy
• Designed and edited contest spots

Atlanta, Georgia

Master Of Nursing

Bachelor Of Arts, Communications, Electronic Media, Public Relations