Amanda Bednar Email and Phone Number

Lead communications, marketing, public relations, brand management, social media, and internal communication for the Lewis Katz School of Medicine.

Develop university-level online classroom assignments and curriculum for a seven-week online public speaking course

• Lead the development, management, and measurement of strategic communication campaigns designed to build brand awareness of TRHC with crucial constituents and target markets• Develop and manage internal communication plan for COVID-19 • Compose copy for press releases, social media, publications, videos, and executive communication• Manage TRHC corporate social media channels, online newsroom, and investor website• Oversee and direct public relations agency and communication consultant.• Manage media relations and maximize media opportunities.• Partner with the Marketing team on brand simplification initiatives• Collaborate with Investor Relations on the development and promotion of Environmental, Social, and Governance (ESG) initiatives.

Develop university-level classroom assignments and curriculum for multiple public relations courses. Teach a wide range of classes including Digital Analytics for Public Relations, Newswriting & Media Relations, Fundamentals of Public Relations, and Media Information GatheringDeliver supervision, instruction, and evaluation to multi-level communications students, preparing lectures and interactive assignments for studentsServe as TU PRSSA’s professional advisor

Coordinated the development, management, measurement and implementation of marketing and business development initiatives to support the growth of service lines and programs throughout the organizationWorked closely with service line leaders to develop opportunities for new program initiatives spurring referral and payer growth. Created content for BNRinfo.orgSocial media management for Bancroft NeuroRehab, including hosting Facebook LiveCurated Bancroft NeuroRehab email marketing campaigns, including the content, design and audience selectionLaunched a rebranding campaign for Bancroft NeuroRehab with the goal of differentiating the BNR brand in a crowded healthcare market Created and implemented all traditional and digital media buys (radio, display campaigns, social conquesting, mobile re-targeting, and sponsored content)Worked with the public relations team to develop earned media opportunities to showcase clinical excellence Coordinated all internal and external special events for Bancroft NeuroRehab

Develop university-level online classroom assignments and curriculum for multiple business communication and public relations courses. Teach a wide range of classes including, Public Relations Writing and Theory, Public Relations Campaigns, Business Communications, Advanced Business Communications, Techniques of Speaking and Principles of Communication

Managed the annual marketing and communication budget for the Surgical Services Institute and Center for Trauma Services of Cooper University Health Care Crafted content for various marketing publications (Cooper Connections, South Jersey Medical Report, e-Health Connections) highlighting the 12 divisions within the Surgical Specialties Institute Hosted Cooper’s Facebook live webchat series with Surgical Services providers Helped to launch the first commercialized webinar series for the health system highlighting the bariatric surgery program in 2014Primary liaison for the NBC-10 for the Healthy You web series featuring various Cooper providers ( including the creation of 30 and 60-second commercials as well as a 30-minute webchat) Managed the creation and launch of strategic marketing campaigns for individual products and services within the Surgical Services Institute and Center for Trauma Services Coordinated all internal and external special events for the Surgical Services Institute and Trauma Center Managed earned and paid media for the Surgical Services Institute and Center for Trauma ServicesManaged the implementation of HealthGrades for the Surgical Services Institute Produced content for the CooperHealthcare.org/surgery and CooperHealthcare.org , including webinars and webcasts Collaborated with the physician liaison team to work on physician-to-physician outreach including supporting the South Jersey Gut Society, an informal working group of gastroenterologists and surgeons.

Successfully launched MSAA’s new website mymsaa.org and subsequent marketing campaign to promote the website to MSAA’s key constituentsCreated MSAA’s signature volunteer event, Swim for MS featuring US Olympian Missy Franklin as MSAA’s Swim for MS Ambassador Coordinated Outreach to NCAA Swimming and Diving teams to participate in and host Swim for MS events across the countryDeveloped MSAA’s mobile phone application initiative that included: securing funding; development of content; and promotion of the application to the multiple sclerosis communityManaged the event planning, solicitation of donations and public relations for the MSAA’s Annual Golf Outing Directed all online marketing including utilizing: Facebook, Twitter, YouTube, Search Engine Optimization strategies, and Google Ad WordsWorked with Phantom’s Assistant Coach and Former Flyer Riley Cote on the Cote Carnival, which generated $44,000 for MSAA in two years (2008, 2009). Responsibilities included: donation solicitation, event management and logistics as well as public Relations outreachRegular contributor to MSAA’s magazine The MotivatorFacilitated all media relations for the organization across the country

• Coordinated the media room during all Sixers’ home games as well as delivering information to the media before, during and after the game • Served as media staff for both the Philadelphia 76ers and NBA Communications team with the media needs of over 1,600 media outlets during the 2001 NBA Finals and the 2002 NBA All-Star Game

Assisted in writing and editing various publications and marketing tools of the department.Developed, wrote, and edited Key Notes, the Housing and Conference Services Newsletter for the Penn student and The Housing Insider, the Housing and Conference Services Newsletter for the Penn parent.Facilitated all communications for the department. Oversaw a staff of three student-workers and interns. Served as webmaster for the Housing and Conference Services website.Coordinated and facilitated the logistics for Penn’s residential move- in and move-out as well as developed a communication plan to inform students and parents of the logistics of the day.

• Assisted in developing the event and communications plans for the visit of Nobel Laureate and Pulitzer prizewinner, Toni Morrison; Mohammad Khatami, President of Iran; the visit of U.N. Secretary-General Kofi Annan; Commencement Exercises 2001, 2002; Freshman Welcome Week 2000,2002; and activities surrounding the First Anniversary of the Boland Hall Dormitory Fire• Member of the Many Are One Alumni Gala Committee, an annual fundraising event for Seton Hall Alumni Association• Served on the 2000 and 2001 University Day Committee, as the student volunteer coordinator