Developed and executed impactful client communication strategies across all channels, including email campaigns (e.g; Salesforce Marketing Cloud journeys, Pendo in-app notifications) designed to boost customer email engagement (increased by 10%), shorten product adoption (reduced by 15%), and lead the go-to-market strategy for a new banking product, exceeding launch app download benchmark by 20%. Oversaw end-to-end event management for trade shows, crafting impactful booth designs, branded materials, and strategic marketing plans to maximize attendee engagement and lead generation.

As the Jewish Federation of Greater Atlanta's NextGen Engagement Associate, I crafted and executed a strategic approach to event marketing, surpassing registration goals by 15% and boosting organic social media engagement by 18%. Simultaneously, I spearheaded community building for the Federation’s young adult division, overseeing monthly events, constituent development, recruitment, and an international travel program. By collaborating with partner organizations, I organized ten community events attracting over 500 participants, fostering a vibrant community through quarterly roundtables focused on goal setting and best practices.

As a Group Leader for JumpSpark, I facilitated monthly sessions for the organization's Strong Women Fellowship, an empowering educational cohort for Atlanta female-identifying Jewish teenagers. I prepared the session's conversation curriculum and materials focused on female empowerment, led community-building activities through pre and post-session communications, and mentored the program's student leaders to take ownership in their interested programmatic functions.

- Managed and executed constituent email marketing awareness efforts for organizational programs, new publication releases, monthly newsletters, and the CSG South Annual Meeting reaching an audience of 10K. - Led Twitter and LinkedIn social media strategy, overseeing content creation and writing for a weekly content calendar, as well as implementing a live-tweeting strategy at the CSG South Annual Meeting resulting in a 20x increase in impressions and a 25% increase in earned on-site user generation content- Managed end-to-end long-term programmatic initiatives, including vendor sourcing and contract follow-through, program marketing recruitment surpassing application goals by 10%, speaker coordination and coaching, media relations, and on-site management for specialized state government leadership development programs, and state government staff programming for the CSG South Annual Meeting- Designed program-specific marketing collateral, including brochures, supporting email graphics, event invitations, sponsorship banners, and web graphics, ensuring cohesive and visually appealing materials that enhanced program visibility and engagement

Jewish Today Pod tells stories of the global Jewish community and how their lives, professions, and outlooks were impacted by being Jewish. - Sourced and booked guests for the show, including prep calls, media releases, and recording schedules- Edited the show using Audacity and GarageBand , as well as coordinated release on Spotify and Apple Podcasts- Prepped show guests with outlines and general storyboarding- Managed Jewish Today Pod Instagram presence

- Led AJC Atlanta’s email marketing strategy, including monthly newsletters, event marketing, and fundraising campaigns for a network of 10k+ - Coordinated programming and event needs including invitations, registration, vendor relationships, and media relations for advocacy-related programs. - Produced social media video content for AJC's National programming reaching 7K views - Wrote and coordinate delivery of all event, monthly newsletter, notices, fundraising emails and supporting graphics materials reaching a network of 10K+- Managed AJC Atlanta's social media content calendars, media monitoring, paid social campaigns, post scheduling, and monthly growth reporting increasing page followers by 8%, average organic reach by 91%, and average paid reach by 50% YTD- Supervised summer intern ensuring deadlines were on track and the intern felt supported during their internship

- Managed long form blog content and content briefs for theme park and e-commerce clients based on keyword search trends to drive traffic from organic search and improve visibility- Supported end-to-end organic social media program by coordinating with creative department for monthly social campaign content development, quality assuring creative, and monitoring through comment and messaging response management for e-commerce client, reaching an audience of 16.3K- Raised purchase order records and invoice record keeping from client vendors- Spearheaded content development and writing process for client Google My Business posts ensuring they aligned with current client offers, conversion/awareness objectives and keyword trends seeing a 3% CTR increase

- Managed ad spent for influencer marketing campaigns for app, artist, and brand clients reaching 77 million+ impressions on Instagram and Snapchat- Coordinated campaign activations for 5+ clients including influencer outreach, deal brokerage, and tracked daily growth trends for monthly campaign reports- Oversaw virtual team of 5 for content deliverables ensuring timely delivery for client approval- Created monthly content calendars and supporting graphics reaching a collected average of 50K organic impressions on Instagram